Episode 1 | How brands get started in Web3, with Diego Borgo

07/26/22 • 46 min

Diego Borgo is a recognised leader in the NFT and Web3 and in this first episode of the BRAND N3XT podcast he shares lessons and observations about what it takes to be successful in the space today.
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DIEGO'S PROFILE:
As a Metaverse native, Web3 ambassador, NFT collector and advisor to global brands, Diego has made it his personal mission to lead the mainstream adoption of blockchain and NFT technology. He works with major global brands and NFT native brands in both as both an advisor and and a builder and can often be seen speaking at conferences and keynotes.
He famously worked with Adidas to help bring their "Into the Metaverse" project to life. But some of the other brands that he has worked with include G-Star, Unilever, L'Oreal, Skoda, Salesforce, along with Web3 native brands like Boson Protocol and The Fabricant.
But Diego isn't just a new Web3 wonder, he has an MBA in Marketing and brings over 10 years of experience in Digital Strategy, Content and Marketing to the table making him one of those rare individuals who are truly capable of connecting the now, the next, and the known needs of today's modern marketer.
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PODCAST TOPICS:
In conversation with Diego he shares lessons and observations about what it takes to be successful in the space today. More specifically we discuss:

What originally got him excited about NFTs, Web3, and how he entered the space
Lessons from the brands that he has worked with and consulted with, and what it takes to be successful
The reactions that he is seeing from brands to the current bear market conditions and volatility
His personal mission to bring people and brands into Web3 in a safe way, and the role of both his Discord channel #RightClickSaveAs and his new course with Nas Academy in making it happen
A few of his favorite projects and what he loves about them
The importance of Utility in the NFT space
His personal predictions for the future

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LINKS FROM THE SHOW:
As background into Diego's past work, and in reference to the projects he mentioned during this podcast, I've attached the following the links:

Adidas into the metaverse: https://www.adidas.com/into_the_metaverse
Adidas x Prada: https://www.adidas.com/prada-nft
Nemus: https://nemus.earth/
G-Star: https://www.g-star.com/en_nl/metaverse
The Fabricant: https://www.thefabricant.com/
10KTF: https://10ktf.com/

Links to learn more about Diego:

His linkedin: https://www.linkedin.com/in/diegoborgo/
His Twitter: https://twitter.com/don_borgo
His Discord #RightClickSaveAs: https://discord.gg/s9GJN7ZDy9
His course How Brands Should Enter the Metaverse and NFT Space: https://nasacademy.com/diego

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CREDITS:
Host: Justin Peyton
Guest: Diego Borgo

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

What originally got him excited about NFTs, Web3, and how he entered the space
Lessons from the brands that he has worked with and consulted with, and what it takes to be successful
The reactions that he is seeing from brands to the current bear market conditions and volatility
His personal mission to bring people and brands into Web3 in a safe way, and the role of both his Discord channel #RightClickSaveAs and his new course with Nas Academy in making it happen
A few of his favorite projects and what he loves about them
The importance of Utility in the NFT space
His personal predictions for the future

________________
LINKS FROM THE SHOW:
As background into Diego's past work, and in reference to the projects he mentioned during this podcast, I've attached the following the links:

Adidas into the metaverse: https://www.adidas.com/into_the_metaverse
Adidas x Prada: https://www.adidas.com/prada-nft
Nemus: https://nemus.earth/
G-Star: https://www.g-star.com/en_nl/metaverse
The Fabricant: https://www.thefabricant.com/
10KTF: https://10ktf.com/

Links to learn more about Diego:

His linkedin: https://www.linkedin.com/in/diegoborgo/
His Twitter: https://twitter.com/don_borgo
His Discord #RightClickSaveAs: https://discord.gg/s9GJN7ZDy9
His course How Brands Should Enter the Metaverse and NFT Space: https://nasacademy.com/diego

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CREDITS:
Host: Justin Peyton
Guest: Diego Borgo

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

Next Episode

Episode 2 | Driving into Web3 with Tim Walther

Tim Walther is a long-term marketing professional or he refers to himself: a marketing nerd. His path into Web3 and the Metaverse isn’t a straight line, but his experience has probably prepared him for these new primitives like few other. His experience includes a Masters in Communication, Film & Television as well as time working for Germany’s biggest media broadcaster ProSiebenSat.1. In short, Tim knows how what it takes to tell great stories and to connect with people on an emotional level.

In 2011, Tim joined Volkswagen where he has held various marketing roles before taking on his current position as Group Manager for NFTs Metaverse.
There aren’t a huge number of brands out there with dedicated roles in this area yet, but Tim has been in the role doing it for nearly a year - pioneering what it means for marketers to enter Web3 and paving the way to success.

He recently gave talks to both TED X and at MET AMS, and will be speaking at DMexco in Germany later this year.
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PODCAST TOPICS:

In our conversation, Tim shares his view on the potential that Web3 technologies offer to brand marketers and shares a few observations about how he envisions success in the space today. More specifically we discuss:

The role of a Metaverse specialist in a global brand
Examples of what brands in the VW family have done and how they can learn from each other
What success means for brands working on the frontier
Up-skilling your organisation
The impact of crypto prices and volatility on marketing belief
Advice to marketers who want to dive into Web3

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LINKS FROM THE SHOW
Several projects were mentioned during my discussion with Tim. For your benefit, I've attached links to those projects such that you can learn more:

Porsche NFT - https://art.porsche.digital/
Audi Holiride - https://www.holoride.com/en/newsroom/audi-series-integration
Cupra - https://www.cupraofficial.com/metahype
Lamborgini to the Moon - https://www.lamborghini.com/en-en/news/space-time-memory-lamborghinis-first-nft-is-here
RTFKT - https://rtfkt.com/
BAYC - https://boredapeyachtclub.com/

CREDITS

Host: Justin Peyton
Guest: Tim Walther
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For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/