Being Credible + Going Viral: with Charlotte Palermino of Dieux Skin

This week I’m joined by the incredible Charlotte Palermino, co-founder of Dieux Skin. We discuss the importance of credibility and expertise when launching your brand, the power of founder-driven content, and how to balance social media content for your brand and for yourself. Charlotte’s brand Dieux is well on its way to becoming a one of the most coveted, buzzy, and viral beauty brands to launch in the past year - tune in to find out what she attributes this wild success to.

Timestamps
7:31 - Growing your personal following to fuel your brand's growth
13:35 - Viral Product
21:16 - Converting audience to customer
29:25 - Social media is the best focus group

Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts