Being Credible + Going Viral: with Charlotte Palermino of Dieux Skin

12/28/21 • 36 min

This week I’m joined by the incredible Charlotte Palermino, co-founder of Dieux Skin. We discuss the importance of credibility and expertise when launching your brand, the power of founder-driven content, and how to balance social media content for your brand and for yourself. Charlotte’s brand Dieux is well on its way to becoming a one of the most coveted, buzzy, and viral beauty brands to launch in the past year - tune in to find out what she attributes this wild success to.

Timestamps
7:31 - Growing your personal following to fuel your brand's growth
13:35 - Viral Product
21:16 - Converting audience to customer
29:25 - Social media is the best focus group

Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

Timestamps
7:31 - Growing your personal following to fuel your brand's growth
13:35 - Viral Product
21:16 - Converting audience to customer
29:25 - Social media is the best focus group

Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

Previous Episode

Do I Need PR? with Joey Suchodolski

Ready to get the word out about your brand? On this week’s episode I’m joined by NYC publicist, Joey Suchodolski. From public relations consulting to menswear marketing, Joey has seen it all and discusses when and why you need to consider publicity to scale your brand. We discuss how to steadily navigate working with a publicist for your brand, what type of press to aim for, and the ever changing landscape of public relations and influencers.

Timestamps:
3:30 - The elusive world of PR
10:34 - When its time for a Publicist
19:43 - Importance of press coverage
25:23 - Niche & Iconic fashion
30:46 - Joey knowing what he wanted to do at a very young age

Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

Next Episode

Yay-Jobs: with Anderson

Happy New Year! For 2022’s first episode of Brand:Me! I’m joined by self-made fashion photographer and creator, Anderson aka @thatstylishnerd. Anderson was recently featured in a Pinterest campaign for the 2022 Trend Prediction, helping aspiring creatives bring new and improved trends to life. We discuss how you can successfully turn your hobby into a career, plus he shares some tips on how to conquer creative obstacles and we decipher how different social media platforms can differently improve build your brand.

Timestamps:
6:06 - Don't Quit Your "Yay" Job
12:07 - Growth on Tik Tok vs. Instagram vs. Pintrest
25:23 - Monetizing your hobby for the first time
31:16 - Moving past failure

Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts