006: Mastering E-Commerce: Mike Jackness on Building Brands, Diversifying Sales Channels, and Striking a Work-Life Balance

01/24/24 • 56 min

Brand Fortress HQ: Amazon FBA Success Strategies

Embark on an enlightening journey with Mike Jackness, a titan in the e-commerce domain, as he recounts his transformation from affiliate marketing maestro to Amazon brand-building virtuoso. Through heart-to-heart conversation, Mike dismantles the overnight success myth, revealing the true grit and perseverance behind entrepreneurial achievements. Ecom Crew, his brainchild, emerges as a beacon of transparency, providing fellow adventurers in online sales with the camaraderie and navigational tools needed to weather the industry's unpredictable tides.
Considering Amazon's colossal presence in the e-commerce arena, we probe into the possible ripples caused by rising platforms like TikTok Shop and their impact on the e-commerce behemoth. With strategic business insights, Mike advocates for the diversification of sales channels, underscoring the importance of a singular brand focus. As he shares stories of grueling work hours and the quest for work-life harmony, we're reminded of the delicate balance that entrepreneurs must strike between ambition and personal fulfillment.
Closing with a heartfelt discussion on the essence of relationships within the e-commerce community, Mike underscores the irreplaceable connections he's forged. These bonds, often cemented in the trenches of business challenges, reflect the resilient spirit of those navigating the e-commerce world. Join us for an episode drenched in hard-earned wisdom, profound insights, and actionable advice for business owners and dreamers alike, with Mike Jackness guiding us through the complexities of a life woven into the fabric of online entrepreneurship.
LINKS & RESOURCES:
Learn more about Terran: https://www.terran.com/

Follow Mike on Social Media:

LinkedIn: https://www.linkedin.com/in/mikejackness/
X: https://twitter.com/mjackness

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com

⭐️ Want to help our show grow so we can continue bringing you the very best of guests and actionable content for your Amazon FBA business? We'd greatly appreciate if you took two minutes to give us a five star rating and review. Thank you!

Follow Mike on Social Media:

LinkedIn: https://www.linkedin.com/in/mikejackness/
X: https://twitter.com/mjackness

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

Previous Episode

005: Virtual Bundles, Video Content, and Strategic Advertising for Brand Domination

Imagine wielding the power to overshadow competitors and shine on the world's largest online marketplace. That's precisely what we tackle today, as we unveil the art of leveraging virtual bundles and video on Amazon to carve out your brand's empire. Our expert hosts unpack the magic of combining products to create compelling virtual bundles that not only increase your screen presence but also test the waters for future product synergies – all without the need for pre-packaging.
But wait, there's more – we've got the lowdown on harnessing the influence of video content to bolster your Amazon listings. From seller-uploaded demos to influencer endorsements, videos are your secret weapon in captivating potential customers and securing your listings from the video content of rivals. We put a spotlight on defensive PPC strategies, ensuring that your products maintain their rightful place at the top, safeguarded from the ad onslaught of competitors.
To cap it off, our conversation shifts gears to aggressive yet savvy advertising maneuvers. Learn how to smartly infiltrate competitor territories with Sponsored Display ads and review videos, tactics that could make all the difference in the cutthroat Amazon arena. We emerge with action steps for sellers eager to implement virtual bundles—a cost-effective ploy for real estate domination on product detail pages. So gear up for an episode that equips you with the tactics to fortify your brand and conquer the vast Amazon landscape.

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

Next Episode

007: Strategies for Building and Marketing Your Amazon Brand with Destaney Wishon

Join the ranks of Amazon mavens with Destaney Wishon, CEO of BetterAMS, who takes us through the labyrinth of Amazon advertising with a torch of transparency and strategy. This episode is a goldmine for anyone aiming to carve their brand into Amazon's bedrock. Marvel at how Destiny pivoted from a diligent student to an Amazon industry leader, all while spearheading an agency that’s at the vanguard of Amazon marketing. As we navigate the evolving world of Amazon advertising together, you’ll glean insights into how BetterAMS is revamping its branding to stay ahead of the curve and how these changes could inspire your own brand's evolution.
Wishing you knew the secret sauce to converting browsers into buyers? Destiny lays it all out, discussing the significance of Amazon's brand metrics and how a deep dive into your audience can lead to laser-focused product targeting. We dissect the intricacies of listing optimization, the art of capturing customer awareness even before they hit Amazon's search bar, and the synergy of various ad types to enhance brand presence. The conversation is a masterclass in the transformative effects of leveraging insights from Amazon's Advertising Console, where Destiny imparts nuggets of wisdom on developing a full-funnel approach to skyrocket your brand's visibility.
But what about sustaining that coveted brand status? Destiny shares the playbook on driving organic rank and the impact of integrating platforms like TikTok to funnel traffic to your Amazon listings. She advocates for starting with small, strategic marketing investments and stresses the power of well-crafted creatives. For those yearning to connect and expand their knowledge, Destiny champions LinkedIn as the go-to hub for education and networking within the marketing realm, offering a warm invitation to engage with her and the broader community. Whether you're new to Amazon or looking to polish your brand to a high shine, this episode delivers actionable strategies that are not to be missed.
LINKS & RESOURCES:

Learn more about BetterAMS: https://www.btrmedia.com/

Follow Destaney on Social Media:

LinkedIn: https://www.linkedin.com/in/destaney-wishon/
Instagram: https://www.instagram.com/destaneyw/?hl=en
Facebook: https://web.facebook.com/destaney.wishon/?_rdc=1&_rdr

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

Brand Fortress HQ: Amazon FBA Success Strategies - 006: Mastering E-Commerce: Mike Jackness on Building Brands, Diversifying Sales Channels, and Striking a Work-Life Balance

Transcript

Speaker 100:00:00.200

Welcome everybody to the Brand Fortress HQ podcast . I'm your host , john Stogin , and we have Mike Jackness with us today . He's an entrepreneur and has been on Amazon in the Amazon space for almost a decade

Speaker 100:00:12.220

A serial entrepreneur , really from the age of 18 , been full-time for over 20 years in the entrepreneurial world building brands