
Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University)
07/21/20 • 22 min
While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and anonymous part of the Internet not accessible via standard browsers or search engines. The dark web has built a solid reputation for being an ideal forum for cybercriminals, offering them anonymity and a global platform to plan and launch cyberattacks or more generally carry out illegal activities.
Our guest, Andrew J. Grotto is Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University, Stanford, California, USA. Also at Stanford, he is a William J. Perry International Security Fellow at the Center for International Security and Cooperation, and a Research Fellow at the Hoover Institution, with research interests focused on the national security and information technology innovation.
Previously, he was the Senior Director for Cybersecurity Policy at the National Security Council, The White House in both the Obama and Trump Administrations in the United States. He helped shape and drive the implementation of President Obama’s Cybersecurity National Action Plan, and was the principal architect of President Trump’s cybersecurity executive order, “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure”. His portfolio spanned a wide range of cyber policy issues, and he also coordinated development and execution of technology policy topics with a nexus to cyber policy, such as encryption, surveillance, privacy, and the national security dimensions of artificial intelligence and machine learning.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Andrew Grotto (link to https://www.linkedin.com/in/andrew-grotto-2534b510a/ and https://cisac.fsi.stanford.edu/people/andrew-j-grotto)
Also of interest:
- CNN Business, Article from Andrew Grotto "Our Lax Cybersecurity Policies put our Elections and our Data at Risk" (link to https://www.cnn.com/2019/07/31/perspectives/cybersecurity-elections-technology/index.html)
- World Trademark Review: Protecting your Brand in the Depths of the Dark web" (link to https://www.lexology.com/library/detail.aspx?g=4421ece4-dc82-4c82-b3b8-c644a56f6453)
- INTA: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-) reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA TO-GO: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (h
While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and anonymous part of the Internet not accessible via standard browsers or search engines. The dark web has built a solid reputation for being an ideal forum for cybercriminals, offering them anonymity and a global platform to plan and launch cyberattacks or more generally carry out illegal activities.
Our guest, Andrew J. Grotto is Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University, Stanford, California, USA. Also at Stanford, he is a William J. Perry International Security Fellow at the Center for International Security and Cooperation, and a Research Fellow at the Hoover Institution, with research interests focused on the national security and information technology innovation.
Previously, he was the Senior Director for Cybersecurity Policy at the National Security Council, The White House in both the Obama and Trump Administrations in the United States. He helped shape and drive the implementation of President Obama’s Cybersecurity National Action Plan, and was the principal architect of President Trump’s cybersecurity executive order, “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure”. His portfolio spanned a wide range of cyber policy issues, and he also coordinated development and execution of technology policy topics with a nexus to cyber policy, such as encryption, surveillance, privacy, and the national security dimensions of artificial intelligence and machine learning.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Andrew Grotto (link to https://www.linkedin.com/in/andrew-grotto-2534b510a/ and https://cisac.fsi.stanford.edu/people/andrew-j-grotto)
Also of interest:
- CNN Business, Article from Andrew Grotto "Our Lax Cybersecurity Policies put our Elections and our Data at Risk" (link to https://www.cnn.com/2019/07/31/perspectives/cybersecurity-elections-technology/index.html)
- World Trademark Review: Protecting your Brand in the Depths of the Dark web" (link to https://www.lexology.com/library/detail.aspx?g=4421ece4-dc82-4c82-b3b8-c644a56f6453)
- INTA: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-) reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA TO-GO: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (h
Previous Episode

Becoming an All-Star IP Practitioner (with Anthony Dreyer, Partner, Skadden, and Monique Joe, Senior Vice President, Head of Brands and Content Intellectual Property, NBCUniversal Media)
While most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two different but similarly stunning examples of successful careers in the intellectual property world.
Monique Joe is Senior Vice President, Head of Brands and Content Intellectual Property, at NBCUniversal Media, LLC, in Los Angeles, California, USA, where she oversees the IP team that supports the development of brands and the production of content for all NBCUniversal businesses globally, ranging from Universal Pictures and DreamWorks Animation to NBC and Telemundo. She was named several times by World Trademark Review as one of the World’s Leading Corporate Trademark Professionals.
Anthony Dreyer is an Intellectual Property and Sports Litigation Partner with the law firm of Skadden, Arps, Slate, Meagher & Flom LLP in New York, New York, USA.A commercial litigator concentrating on IP, sports, entertainment, and related licensing disputes, he has been named a leading trademark practitioner by both World Trademark Review and Managing Intellectual Property.
In addition to being graduates of Fordham University School of Law, both are recognized as top level IP practitioners, high achievers, and forward thinkers. Today they share their experience, vision, tips, and personal observations on the mutation of the legal industry and the challenges that poses for beginners and experienced IP lawyers alike.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Monique Joe (link to https://www.linkedin.com/in/monique-cheng-joe-ba52111/)
About Anthony Dreyer (link to https://www.linkedin.com/in/anthonydreyer/)
Also of interest:
- American Bar Association: “An Interview between Two Generations of IP Attorneys” (link to https://www.americanbar.org/groups/intellectual_property_law/publications/landslide/2018-19/january-february/learning-each-other/)
- INTA 2020 Annual Meeting & Leadership Meeting (link to : https://www.inta.org/events/2020-annual-meeting-leadership-meeting/)
- Harvard Law School: “Lawyers as Professionals and as Citizens: Key Roles and Responsibilities in the 21st Century” (link to https://clp.law.harvard.edu/assets/Professionalism-Project-Essay_11.20.14.pdf)
- Leaders League: Ayala Deutsch (INTA): “IP Practitioners Need to Broaden Their Horizons” (link to: https://www.leadersleague.com/en/news/ayala-deutsch-inta-ip-practitioners-need-to-broaden-their-horizons)
- International Trademark Association’s “The Women’s Leadersh&l
Next Episode

Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)
In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA. Shelly also serves on the board of Merck & Co. and the WWF, among others. This true evangelist for the power of brands has been paving the way for women in leadership roles for many years.
Innovation will be one of the key topics at INTA’s 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see Track: Innovation & the Future of IP. Register now.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shelly Lazarus (link to https://www.linkedin.com/in/shelly-lazarus-3bab1b6/)
About Ogilvy (link to https://www.ogilvy.com)
Also of interest:
Gen Z Insights: Brands and Counterfeit Products
(link to https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
Brands and Innovation Committee (link to: http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx)
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