Brand & New

First holding several executive posts at IBM—the world's largest patent holder-- during more than 25 years, then serving as Director of the U.S. Patent and Trademark Office (USPTO), and now in private practice, Dave Kappos has pretty much sat on all sides of the "IP table" over his career.
Dave is widely recognized as one of the world’s foremost leaders in the field of intellectual property. Today, he is a partner at the multi-awarded U.S. law firm Cravath, based in New York, New York, USA, and an an adjunct professor at Columbia Law School and Cornell Law School. He has received numerous accolades, including being named one of the “50 Most Influential People in Intellectual Property” by Managing IP and one of the “100 Most Influential Lawyers in America” by The National Law Journal.
Dave's unique career pathways -having started as a development engineer- give him a complete approach of the interactions between IP and innovation, from patents to brands, so no doubt there is a lot to learn in this episode for all IP practitioners, and beyond.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About David Kappos (link to https://www.cravath.com/dkappos/)
About Cravath (link to https://www.cravath.com)
Also of interest:
INTA 2020 Annual Meeting & Leadership Meeting; relevant education tracks include “Patents” and “Innovation and the Future of IP” (link to www.inta.org/2020annual)

Articles by David J. Kappos:

MITSloan Management Review: “Innovation-Based Technology Standards Are Under Threat”

Fortune: “Why America’s Patent System Is Not Killing Innovation”

Articles about patent wars:

The New York Times: “Apple and Samsung End Smartphone Patent Wars”

IP Watchdog: “A Poor History of Wright Brothers Concludes They Were Patent Trolls”

RECORDED BEFORE THE CURRENT SANITARY CRISIS
Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.

This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.

Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com)
Also of interest:

INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)
- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)
- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)
- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)
- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)

While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and anonymous part of the Internet not accessible via standard browsers or search engines. The dark web has built a solid reputation for being an ideal forum for cybercriminals, offering them anonymity and a global platform to plan and launch cyberattacks or more generally carry out illegal activities.
Our guest, Andrew J. Grotto is Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University, Stanford, California, USA. Also at Stanford, he is a William J. Perry International Security Fellow at the Center for International Security and Cooperation, and a Research Fellow at the Hoover Institution, with research interests focused on the national security and information technology innovation.
Previously, he was the Senior Director for Cybersecurity Policy at the National Security Council, The White House in both the Obama and Trump Administrations in the United States. He helped shape and drive the implementation of President Obama’s Cybersecurity National Action Plan, and was the principal architect of President Trump’s cybersecurity executive order, “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure”. His portfolio spanned a wide range of cyber policy issues, and he also coordinated development and execution of technology policy topics with a nexus to cyber policy, such as encryption, surveillance, privacy, and the national security dimensions of artificial intelligence and machine learning.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Andrew Grotto (link to https://www.linkedin.com/in/andrew-grotto-2534b510a/ and https://cisac.fsi.stanford.edu/people/andrew-j-grotto)
Also of interest:
- CNN Business, Article from Andrew Grotto "Our Lax Cybersecurity Policies put our Elections and our Data at Risk" (link to https://www.cnn.com/2019/07/31/perspectives/cybersecurity-elections-technology/index.html)
- World Trademark Review: Protecting your Brand in the Depths of the Dark web" (link to https://www.lexology.com/library/detail.aspx?g=4421ece4-dc82-4c82-b3b8-c644a56f6453)
- INTA: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-) reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA TO-GO: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (h

While most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two different but similarly stunning examples of successful careers in the intellectual property world.

Monique Joe is Senior Vice President, Head of Brands and Content Intellectual Property, at NBCUniversal Media, LLC, in Los Angeles, California, USA, where she oversees the IP team that supports the development of brands and the production of content for all NBCUniversal businesses globally, ranging from Universal Pictures and DreamWorks Animation to NBC and Telemundo. She was named several times by World Trademark Review as one of the World’s Leading Corporate Trademark Professionals.

Anthony Dreyer is an Intellectual Property and Sports Litigation Partner with the law firm of Skadden, Arps, Slate, Meagher & Flom LLP in New York, New York, USA.A commercial litigator concentrating on IP, sports, entertainment, and related licensing disputes, he has been named a leading trademark practitioner by both World Trademark Review and Managing Intellectual Property.

In addition to being graduates of Fordham University School of Law, both are recognized as top level IP practitioners, high achievers, and forward thinkers. Today they share their experience, vision, tips, and personal observations on the mutation of the legal industry and the challenges that poses for beginners and experienced IP lawyers alike.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Monique Joe (link to https://www.linkedin.com/in/monique-cheng-joe-ba52111/)
About Anthony Dreyer (link to https://www.linkedin.com/in/anthonydreyer/)

Also of interest:
- American Bar Association: “An Interview between Two Generations of IP Attorneys” (link to https://www.americanbar.org/groups/intellectual_property_law/publications/landslide/2018-19/january-february/learning-each-other/)
- INTA 2020 Annual Meeting & Leadership Meeting (link to : https://www.inta.org/events/2020-annual-meeting-leadership-meeting/)
- Harvard Law School: “Lawyers as Professionals and as Citizens: Key Roles and Responsibilities in the 21st Century” (link to https://clp.law.harvard.edu/assets/Professionalism-Project-Essay_11.20.14.pdf)
- Leaders League: Ayala Deutsch (INTA): “IP Practitioners Need to Broaden Their Horizons” (link to: https://www.leadersleague.com/en/news/ayala-deutsch-inta-ip-practitioners-need-to-broaden-their-horizons)
- International Trademark Association’s “The Women’s Leadersh&l

With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit their services, and some even have shut down for the foreseeable feature. For companies and individuals with worldwide trademark or patent portfolios, now is a critical time to be aware of any changes that may impact their IP management strategies – for the best or the worst.

Our guest today is Michael Schwager, the Director General of IP Australia, based in Canberra. IP Australia is the country’s IP office responsible for administering IP rights, including trademarks, patents, designs, and plant breeder's rights applications. It was ranked in April 2020 in the Top 10 most innovative IP offices in the world, based on World Trademark Review’s analysis of 50 IP offices.

Before leading IP Australia as of September 2018, Mr. Schwager spent almost 13 years with the Department of Industry, Innovation and Science of the Australian Government, where he was in charge of what we would call today innovation policy—that is, developing and implementing strategies to foster an internationally competitive, innovative, and sustainable business environment in Australia.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Michael Schwager (link to https://www.linkedin.com/in/schwags/?originalSubdomain=au)
Also of interest:
- Australian IP Office Website (link to https://www.ipaustralia.gov.au)
- United States Patent and Trademark Office notices about COVID-19 (link to https://www.uspto.gov/coronavirus)
- INTA’s 2020 Annual Meeting & Leadership Meeting Goes Virtual (link to https://www.inta.org/INTABulletin/Pages/2020_Annual_Meeting_Goes_Virtual_7510.aspx)
- INTA Daily News: Nurturing Innovation—IP Offices and SMEs (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day1.pdf)