Brand & New
INTA
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
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Goodpods has curated a list of the 10 best Brand & New episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brand & New for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brand & New episode by adding your comments to the episode page.
08/06/20 • 24 min
In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA. Shelly also serves on the board of Merck & Co. and the WWF, among others. This true evangelist for the power of brands has been paving the way for women in leadership roles for many years.
Innovation will be one of the key topics at INTA’s 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see Track: Innovation & the Future of IP. Register now.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shelly Lazarus (link to https://www.linkedin.com/in/shelly-lazarus-3bab1b6/)
About Ogilvy (link to https://www.ogilvy.com)
Also of interest:
Gen Z Insights: Brands and Counterfeit Products
(link to https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
Brands and Innovation Committee (link to: http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx)
RECORDED BEFORE THE CURRENT SANITARY CRISIS
Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.
This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.
Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com)
Also of interest:
- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)
- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)
- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)
- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)
- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)
When security breaches make news headlines, they tend to be about nefarious hackers in another country or a catastrophic failure of technology. However, employees occasionally make mistakes that can pose grave dangers to the organization’s cybersecurity, from emailing valuable data to recipients to misconfiguring assets that enable unwanted access to company information.
Indeed, human mistakes reportedly account for one-fourth to one-third of data and intellectual property breaches within companies. The average cost of inadvertent breaches from human error is estimated to up to $3.5 millionannually; that’s without even including breaches resulting from employee willful misconduct. Many of the biggest breaches over the last decade would actually not have happened but for some form of human error.
Our guest, Dr. Adi Gillat, shares her experience related to security breaches, and to what extent intellectual property (IP) rights are at risk, particularly in the specific context of the COVID-19 pandemic that has impacted all businesses for the last few months.
Dr. Gillat has been an IP, IT, and privacy lawyer for almost 25 years, advising Israeli technology companies oncomplex tech transactions and compliance matters. Ranked among the top transactional IP lawyers in Israel, she is a founding partner at H-F & Co., based in Tel Aviv, Israel, and leads its IP, IT and Tech-Transactions practice. She is a licensed attorney both in Israel and in the U.S., where she previously practiced IP transactional and litigation law.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Adi Gillat: https://www.linkedin.com/in/adi-gillat-8a39371/
Also of interest:
- Harvard Business Review, The Biggest Cybersecurity Threats are inside your Company (link to https://hbr.org/2016/09/the-biggest-cybersecurity-threats-are-inside-your-company)
- INTA On-demand Webcast: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (link to https://learning.inta.org/products/data-privacy-101how-to-ensure-data-protection-and-enhance-brand-value-in-the-age-of-data-privacy)
- INTA Report: Recommendations to Enhance Brand Value Through Data Protection (link to: https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf
- Infosecurity Magazine https://www.infosecurity-magazine.com/opinions/employees-taking-data/
- Business Insights, Addressing Human Error causes Security Breaches (link to https://businessinsights.bitdefender.com/addressing-human-error-causes-security-breaches)
- Forbes, Remote Work involves Cybersecurity Risks (link to https://www.forbes.com/sites/ca
There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.
Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Pascale Gelly (link to https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr)
About Schneider Electric (link to https://www.schneider-electric.com/ww/en/)
Also of interest:
EU Data Protection Rules (link to https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en)
Library of information about GDPR (link to https://gdpr.eu)
World IP Review, "Beyond the intersection of privacy and trademark law" (link to https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law)
Harvard Office of Human Research Administration (link to https://www.hsph.harvard.edu/ohra/gdpr/)
McKinsey Insights about GDPR (link to
https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge)
INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution (link to https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx)
INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to https://www.inta.org/2020Annual/Pages/Home.aspx)
INTA E-Learning Programs on GDPR and WHOIS (link to https://www.inta.org/E-Learning/Pages/E-Learning.aspx)
WHOIS Challenges: A Toolkit for Intellectual Property Professionals (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)
INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf)
The Trademark Reporter—Commentary: Availability of WHOIS Information After the GDPR—Is It Time to Panic? (link to https://w
11/19/19 • 26 min
Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers, address today’s legal challenges relating to machine-generated innovation, machine learning capabilities, and data processing? What evolutions should we reasonably foresee, in terms of legal doctrines, but also from a governance and policy perspective? And in that context, what will be the role of the IPOs of tomorrow? Francis Gurry has led the World Intellectual Property Organization (WIPO) as Director General since October 1, 2008. Under his leadership, WIPO has addressed major challenges, including notably managing the stress on the international patent and copyright systems produced by rapid technological change, globalization and increased demand; and ensuring that the IP system serves its fundamental purpose of encouraging creativity and innovation in all countries.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Francis Gurry (link to https://www.wipo.int/about-wipo/en/dgo/index.html)
About WIPO (link to https://www.wipo.int/about-wipo/en/)
Also of interest:
- Francis Gurry about data rights & AI (link to https://www.wipo.int/about-wipo/en/dgo/news/2019/news_0044.html, https://iprinfo.fi/artikkeli/francis-gurry-first-we-should-ask-the-right-questions/ and
https://www.managingip.com/Article/3879472/Preview-WIPO-director-general-predicts-AI-liability-changes.html?ArticleId=3879472)
- WIPO Report 2019 (link to https://www.wipo.int/wipr/en/2019/)
- MIT Technology Review about "data ownership" (link to https://www.technologyreview.com/s/612588/its-time-for-a-bill-of-data-rights/)
- INTA 2020 Annual Meeting (link to https://www.inta.org/2020Annual/Pages/Home.aspx)
With families home for the holidays, presenting an opportunity to connect in various ways with household members of all ages, we’re bringing back one of the most-watched episodes of Brand & New: Intellectual Property for Kids!
In this episode, which originally aired on April 28, 2020, Audrey Dauvet uniquely shares hosting responsibilities with Eli, 11, to interview Megan Bannigan and David Bernstein, Partners at the law firm Debevoise & Plimpton LLP, in New York, N.Y., USA. Our guests rise up to the challenge of making an explanation of intellectual property not only accessible to children, but also fun!
David chairs the firm’s IP Litigation Group. He is recognized as one of the nation’s leading IP litigators by Managing IP magazine and The Legal 500, and has been selected as one of the top 10 trademark lawyers in the world by the International Who’s Who of Trademark Lawyers.
Megan is a member of the Litigation and Intellectual Property & Media Groups at Debevoise. She has been recognized by Managing IP’s IP STARS, The Legal 500, and Law360 as a Rising Star.
But that’s not all! Teaching is not new for them, and they are both amazing pedagogues. David is an adjunct professor at New York University School of Law and George Washington University Law School, while Megan is an adjunct professor at local universities and previously was a Clinical Visiting Lecturer at Law at Yale Law School.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet and Eli
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About David Bernstein (link to https://www.debevoise.com/davidbernstein/?tab=biography)
About Megan Bannigan (link to https://www.debevoise.com/meganbannigan/?tab=biography)
About Debevoise & Plimpton LLP (link to https://www.debevoise.com)
Also of interest:
- USPTO page dedicated to kids (link to https://www.uspto.gov/kids/kids.html)
- WIPO Publications for Young People (link to https://www.wipo.int/publications/en/series/index.jsp?id=151)
- WIPO Youth Corner (link to https://welc.wipo.int/ipedu/youth)
- International Trademark Association (INTA) Unreal Campaign for young consumers (link to: https://www.unrealcampaign.com/)
- INTA Study: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/Communications/Documents/INTA-GenZ-International-Infographic2%201.pdf)
- INTA Bulletin: India’s Cell for IPR Promotion and Management Launches Intellectual Property Activity Book for Children (link to: https://www.inta.o
There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else.
Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His company, created in 2002, has changed, not to say revolutionized, the chocolate industry, promoting new strategies and values hand in hand with more than 3,000 families of farmers, creating schools for sustainable agriculture, and developing organic certification processes. With transparency, social responsibility at the very heart of the business model, Santiago will explain how these ethics have shaped the brand, which is now distributed in more than 40 countries and has received more than 300 awards and medals as one of the most premium chocolates in the world.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
- About Santiago Peralta (link to https://www.linkedin.com/in/santiago-peralta-5a2838191/?originalSubdomain=ec)
- About Pacari Chocolate (link to https://pacarichocolate.us)
Also of interest:
- INTA Bulletin about Santiago Peralta (link to https://www.inta.org/INTABulletin/Pages/Member_Spotlight_7402.aspx)
- INTA Conference about Brand Authenticity (link to https://www.inta.org/INTABulletin/Pages/Brand_Authenticty_Conference_Event_Report_7221.aspx)
- Articles about Pacari founders (link to https://www.demeter-usa.org/meet-farmers/profiles-in-farming-archive/peralta-barboto.asp; https://www.nbcnews.com/news/latino/couple-aims-make-ecuador-cradle-fine-chocolate-making-n474366)
- Articles about the chocolate industry (link to https://blog.marketresearch.com/chocolate-industry;
https://www.statista.com/statistics/629534/market-share-leading-chocolate-companies-worldwide/;
https://www.icco.org/about-cocoa/chocolate-industry.html)
Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products seem to be spared: from cosmetics to electronics, clothing and accessories, automotive parts, and even pandemic-related medical supplies. While we usually discuss the issue of counterfeiting in the context of large international groups, often in the luxury sector, with extensive brand portfolios, in practice, smaller brands may also be the targets and victims of this crime – with very high costs, too, for their business in the short and long run.
What are the risks – for the revenue, the business, the brand – associated with counterfeiting as it relates to small and medium-sized enterprises (SMEs)? What can be done, realistically, to prevent fakes and to remove them after they appear on the market? What about e-commerce platforms: is counterfeiting a necessary evil?
Our guest is an expert in brand protection and practical anti-counterfeiting strategies especially as they apply to SMEs. Philippe Van Eekhout, a lawyer, is the CEO of ContrAtak, where he develops and implements impactful strategies to overcome counterfeiting- related issues, with a focus on serving SMEs. Prior to founding ContrAtak 15 years ago, he worked for LVMH Fashion Group as its Asia-Pacific anti-counterfeiting coordinator, and for the French company BIC as IP manager.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
This episode of Brand&New is sponsored by Wan Hui Da IP.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Philippe van Eeckhout (link to https://www.linkedin.com/in/contratak/?originalSubdomain=fr and https://www.plass.com/en/expertises/anti-counterfeiting)
Also of interest:
INTA’s 2021 Annual Meeting Virtual+: Enforcement and Anticounterfeiting track (November 17, 2021) (link to www.inta.org/2021AM)
INTA: Addressing the Sale of Counterfeits on the Internet (link to: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf)
INTA Fact Sheet on Counterfeiting (link to: https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/)
INTA: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)
INTA Board Adopts Resolutions to Strengthen Anticounterfeiting Enforcement (link to:
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FAQ
How many episodes does Brand & New have?
Brand & New currently has 127 episodes available.
What topics does Brand & New cover?
The podcast is about Brand, Intellectual Property, Society & Culture, Property, Legal, Intellectual, Podcasts, Technology, Business, Artificial Intelligence and Innovation.
What is the most popular episode on Brand & New?
The episode title 'What can Patent Management teach IP Practitioners in relation to Innovation? (with Dave Kappos, Partner, Cravath law firm - posted initially on August 2019)' is the most popular.
What is the average episode length on Brand & New?
The average episode length on Brand & New is 25 minutes.
How often are episodes of Brand & New released?
Episodes of Brand & New are typically released every 14 days.
When was the first episode of Brand & New?
The first episode of Brand & New was released on Nov 4, 2018.
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