Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)

08/06/20 • 24 min

In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA. Shelly also serves on the board of Merck & Co. and the WWF, among others. This true evangelist for the power of brands has been paving the way for women in leadership roles for many years.

Innovation will be one of the key topics at INTA’s 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see Track: Innovation & the Future of IP. Register now.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shelly Lazarus (link to https://www.linkedin.com/in/shelly-lazarus-3bab1b6/)
About Ogilvy (link to https://www.ogilvy.com)

Also of interest:

Gen Z Insights: Brands and Counterfeit Products
(link to https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
Brands and Innovation Committee (link to: http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx)

Innovation will be one of the key topics at INTA’s 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see Track: Innovation & the Future of IP. Register now.

Also of interest:

Previous Episode

undefined - Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University)

Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University)

While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and anonymous part of the Internet not accessible via standard browsers or search engines. The dark web has built a solid reputation for being an ideal forum for cybercriminals, offering them anonymity and a global platform to plan and launch cyberattacks or more generally carry out illegal activities.
Our guest, Andrew J. Grotto is Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University, Stanford, California, USA. Also at Stanford, he is a William J. Perry International Security Fellow at the Center for International Security and Cooperation, and a Research Fellow at the Hoover Institution, with research interests focused on the national security and information technology innovation.
Previously, he was the Senior Director for Cybersecurity Policy at the National Security Council, The White House in both the Obama and Trump Administrations in the United States. He helped shape and drive the implementation of President Obama’s Cybersecurity National Action Plan, and was the principal architect of President Trump’s cybersecurity executive order, “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure”. His portfolio spanned a wide range of cyber policy issues, and he also coordinated development and execution of technology policy topics with a nexus to cyber policy, such as encryption, surveillance, privacy, and the national security dimensions of artificial intelligence and machine learning.

To go further:
About Andrew Grotto (link to https://www.linkedin.com/in/andrew-grotto-2534b510a/ and https://cisac.fsi.stanford.edu/people/andrew-j-grotto)

Also of interest:
- CNN Business, Article from Andrew Grotto "Our Lax Cybersecurity Policies put our Elections and our Data at Risk" (link to https://www.cnn.com/2019/07/31/perspectives/cybersecurity-elections-technology/index.html)
- World Trademark Review: Protecting your Brand in the Depths of the Dark web" (link to https://www.lexology.com/library/detail.aspx?g=4421ece4-dc82-4c82-b3b8-c644a56f6453)
- INTA: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-) reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA TO-GO: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (h

Next Episode

undefined - Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com)

Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com)

RECORDED BEFORE THE CURRENT SANITARY CRISIS
Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.

This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.

Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com)

Also of interest:

- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)
- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)
- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)
- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)
- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)