Dogs are engaging. Fish tacos are engaging. Nice new clothes are engaging too. But John's B2B content for his electronics manufacturing business? Not so much.
In this episode, Alan, Chris and Helen dismantle the argument that some businesses are too boring to get much in the way of engagement on social. We talk about picking your battles, leading with value and proving the brand story into life.
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11/19/20 • 24 min
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