The Heart of the Dog

08/31/19 • 65 min

One of the secrets to getting any brain's attention, is to first answer this question for the person about to receive your message: “What’s in it for me, here and now?” How does the world's greatest marketer use this sexy brain bit from Brain-centric Design to get your brain's attention in their marketing messages?

For that answer, Rich Carr called the very best, Roy H. Williams. Roy H. Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is the founder of the Wizard Academy institute near Austin, Texas. Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo.

SHOW READS: Roy H: Williams: The Wizard of Ads Trilogy Alan Baddeley: Working Memory & The Essentials Hugo Mercier & Dan Sperber: The Enigma of Reason Michael Drew & Roy H Williams: Pendulum: How Past Generations Shape Our Present and Predict Our Future Jefferey and Bryan Eisenberg with Roy H Williams: Be Like Amazon Rich Carr & Kieran O'Mahony: Brain-centric Design

Previous Episode

Before & After Brain-centric Design

“Brain-centric Design took the guesswork out of the classroom and highlighted the scientific reasons behind the success. It felt great to identify the positive traits of cognitive flexibility, social-emotional engagement, and adaptive expertise that I already possessed.”

— Ellen Thompson, Fortune 100 Learning & Quality Specialist

Next Episode

The Brain As A Learning Tool

There is a new way to learn.

Twenty-first Century learners will be based in cognition, required to have adaptive expertise as well as a growth mindset. The problem is K-12 and business learning still us a model of learning that continues to not deliver the learners they need.

Brain-centric Design's Kieran O'Mahony outlines the BcD framework and its culmination of decades of science and research distilled into a simple easy-to-use method. The processes and practices articulated in this podcast have evolved over time from many interweaving fields of literature and research. In this way, the end product stems from a breadth and depth of visionary scientific endeavors and outcomes.

Without the major contributions of researchers and innovators within many boundary-crossing disciplines, BcD and its connection with modern understanding of how the learning brain works would be nowhere close to where they are today.