[Step Up] Making a Viral Brand on Social Media with Urban Cowboy Line Dancing

Britni Brainstorm and KC Lechelle of Brainstorm Boutique dive into the topic of revamping a brand’s online presence through website design and social media strategy. They discuss transforming the way a small Nashville line-dancing company stands out on Instagram going from 1,200 followers to more than 100,000 followers in eight months. Kyle Erickson, founder of Urban Cowboy Line Dancing, joins the two sisters in this humorous conversation about two-stepping on Broadway, algorithm tips, and how Kyle landed a headliner gig for a global airlines company.
Book a line dance lesson with Urban Cowboy Line Dancing in Nashville:
https://www.urbancowboynashville.com/
Follow Urban Cowboy Line Dancing on Instagram:
https://www.instagram.com/urbancowboylinedancing/
Follow Urban Cowboy Line Dancing on TikTok:
https://www.tiktok.com/@urbancowboylinedancing
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