261: Barrell Craft Spirits Built a Solid Foundation for New Facility

Barrell Craft Spirits invited Bourbon Lens to their new Jeffersontown Kentucky blending facility to record this week’s episode of the podcast. We’re joined by Founder Joe Beatrice and Tripp Stimson, Director of Distillery Operations. During the episode, we discuss the new facility, its impressive design, and how it was built from the ground up with efficiency and quality at the forefront. We also discuss some of the recent whiskey releases from BCS, including Foundation, New Year 2024, and some of their cask finishes. Don’t miss out on this episode and learn more about one of the original independent whiskey blenders in America.

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About Barrell Craft Spirits:

Barrell Craft Spirits® Louisville-based Barrell Craft Spirits® is the original, pre-eminent independent blender of unique, aged, cask strength whiskey and rum. Recognized for its blending expertise since 2013, BCS skillfully designs, produces, and launches leading, unique products that surprise and delight whiskey aficionados and novices alike. The award-winning line of BCS releases are currently sold in 49 U.S. states. For more information, visit barrellbourbon.com.

About Joe Beatrice, Founder:

Joe Beatrice has built his career on new ideas. A former marketing and technology entrepreneur, Joe founded his first company, Blue Dingo Digital, in the 1990s to help companies use the Internet to establish, brand, and grow their products.

But after 20 years, Joe was ready for a change. A longtime homebrewer, Joe saw the true magic of spirits after a transformative experience tasting whiskey straight from the barrel for the very first time. In 2013, he launched Barrel Craft Spirits in Louisville, Kentucky, the epicenter of the American spirits industry.

Instead of building his own distillery, Joe questioned the conventional wisdom and took a different course. He sourced and blended exceptional casks from established producers, bottled whiskeys at cask strength, and sold them as transparently as possible.

That approach was unique in the United States, but not the world. Scotland's long-established independent bottlers were a major inspiration, and Joe was captivated by their ability to elevate barrels of whisky into something greater than the sum of their parts. He sensed that American consumers, too, would embrace the chance to explore whiskey in an entirely new way.

Joe sold early releases case by case, personally pounding the pavement to drum up interest from bartenders and retailers. It turned out his visionary instincts were spot on once again. Barrell Craft Spirits' cask-strength small-batch and single-barrel releases quickly became an influencing force in American whiskey, picking up awards from the world's most prestigious spirits competitions.

Joe remains intimately involved with every step of the production process at Barrell Craft Spirits, using his exceptional palate alongside master blender Tripp Stimson to choose and create great spirits. Creative finishes, a liberated approach to blending, and a deep-seated commitment to releasing each whiskey at cask strength and without chill filtration - just like that fateful barrel tasting years ago-continues to guide every product release.

Tripp Stimson, Director of Distillery Operations & Chief Whiskey Scientist:

Tripp hails from Chattanooga, Tennessee. In 2004, following his graduation from Tennessee Technological University with a degree in biochemistry and molecular biology, he was recruited as a Research and Development Scientist for the Brown Forman Co...