
Impossibrew: Non-Alcoholic Beer Inspired by Chinese Medicine
02/08/24 • 28 min
Introducing Mark Wong: Mark Wong is a visionary entrepreneur who took the beverage industry by storm. Less than 6 months after creating Impossibrew, he found himself on the hit TV show "Dragons' Den," where he faced the ultimate test of his business acumen. In this episode, Mark takes us through that experience and shares the valuable lessons he learned along the way.
During our conversation, Mark reveals the fascinating science behind Impossibrew's beers, which offer a one or two-pint feeling without the presence of alcohol. We explore the nootropic herbs used in their products for relaxation and cognitive enhancement and how Mark collaborated with renowned neuroscientist Dr. Paul Chazot to develop these unique formulations.
We also delve into the transformative role that a trip to Hong Kong played in Mark's life, where he discovered the power of Chinese and Eastern medicine. Looking to the future, we discuss the potential of the non-alcoholic nootropics industry and the challenges it currently faces. Mark shares his insights on the pain points and the exciting possibilities that lie ahead for this emerging category.
Find out more: https://impossibrew.co.uk
Follow their journey on Instagram @impossibrewbeer
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Find out more at https://www.thebottledshow.com
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
Introducing Mark Wong: Mark Wong is a visionary entrepreneur who took the beverage industry by storm. Less than 6 months after creating Impossibrew, he found himself on the hit TV show "Dragons' Den," where he faced the ultimate test of his business acumen. In this episode, Mark takes us through that experience and shares the valuable lessons he learned along the way.
During our conversation, Mark reveals the fascinating science behind Impossibrew's beers, which offer a one or two-pint feeling without the presence of alcohol. We explore the nootropic herbs used in their products for relaxation and cognitive enhancement and how Mark collaborated with renowned neuroscientist Dr. Paul Chazot to develop these unique formulations.
We also delve into the transformative role that a trip to Hong Kong played in Mark's life, where he discovered the power of Chinese and Eastern medicine. Looking to the future, we discuss the potential of the non-alcoholic nootropics industry and the challenges it currently faces. Mark shares his insights on the pain points and the exciting possibilities that lie ahead for this emerging category.
Find out more: https://impossibrew.co.uk
Follow their journey on Instagram @impossibrewbeer
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Find out more at https://www.thebottledshow.com
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
Previous Episode

Gastrophysics Unveiled: Professor Charles Spence Reveals the Science Behind the Perfect Meal
Professor Charles Spence is a world-renowned experimental psychologist specializing in neuroscience-inspired multisensory design. Spence has published over 1,000 academic articles and authored various best-sellers, including “The Perfect Meal” and “Gastrophysics: The New Science of Eating.” Sensehacking, his newest book, was published in 2021.
In addition to being an award-winning author, Spence established and runs the Crossmodal Research Laboratory (CRL) at the Oxford University Department of Experimental Psychology.
Professor Spence collaborates with baristas, mixologists, chocolatiers, chefs, and perfumiers to design enhanced multisensory food and drink experiences.
Professor Spence has worked extensively in multisensory experiential wine and coffee. Today, he wants to know how new technology will change our dining/drinking experiences.
In today’s podcast, Professor Spence joins us from London to offer his intriguing insight into gastrophysics, the power of expectation, how packaging might be tricking your senses, and much more!
Want to dive into the world of gastrophysics? Find his books The Perfect Meal or Gastrophysics.
Watch his captivating TED talk here.
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Find out more at https://www.thebottledshow.com
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
Next Episode

Decoding the Decline: Natalie Wang on China’s Evolving Wine Market
In our latest podcast episode, we embark on a journey to unravel the ever-evolving world of China's wine market. With an eye toward 2024, we explore the challenging landscape awaiting the wine industry.
Joining us is Natalie Wang, Chief Editor of Vino Joy News ─ the ultimate source for insights into China's wine industry. Natalie's expertise will guide us through the intricate layers of this dynamic market that went from boom to slide.
Today we sit down to examine China's current economic landscape and forecast the evolving transformations that lie ahead for the wine industry in the next decade. We navigate the challenges faced by importers, examine how Australia's eagerly anticipated return to the market will impact the beverage landscape, and shed light on the noteworthy shifts in taste preferences and wine styles among the discerning young Gen Z consumers.
But our exploration doesn't stop there. As we consider the future, we also delve into the significance of Hong Kong amid the ever-shifting geopolitical landscape.
Get ready to gain a deeper understanding of China's wine market as we dissect trends, challenges, and opportunities.
Tune in to stay ahead of the curve in the world of wine business.
Read the latest developments on the wine industry: https://vino-joy.com
Connect with Natalie Wang on LinkedIn or Instagram
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Find out more at https://www.thebottledshow.com
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
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