Conquering China: Robert Foye's Secrets to Wine Industry Success
05/09/25 • 22 min
In this episode, we dive deep into the intricacies of the Chinese market with our guest, Robert Foye. As a seasoned leader in the beverage industry, Robert has an impressive background that includes roles at Coca-Cola, TWE, and Accolade. He has been a key player in the remarkable rise of brands like Penfolds in Asia.
In Part 2 of our conversation, Robert shares his insights on navigating the complexities of the Chinese wine market and the valuable lessons he's learned along the way. We'll explore the key factors that contributed to Penfolds' success in China, effective strategies for growing market share, and what the future holds for the Chinese wine industry.
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
In this episode, we dive deep into the intricacies of the Chinese market with our guest, Robert Foye. As a seasoned leader in the beverage industry, Robert has an impressive background that includes roles at Coca-Cola, TWE, and Accolade. He has been a key player in the remarkable rise of brands like Penfolds in Asia.
In Part 2 of our conversation, Robert shares his insights on navigating the complexities of the Chinese wine market and the valuable lessons he's learned along the way. We'll explore the key factors that contributed to Penfolds' success in China, effective strategies for growing market share, and what the future holds for the Chinese wine industry.
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
Previous Episode
Winning in Wine: Leadership Success Stories and Career Advice
"Don't be afraid to take risks, make decisions and solve problems,’ says Robert Foye, former CEO of Accolade Wines and previously Global Chief Operating Officer at Treasury Wine Estates. With over 22 years at The Coca-Cola Company and extensive experience across Asian, US, and European markets, Robert brings a wealth of knowledge and insights to our conversation.
From navigating market shifts to redefining company culture, his journey is filled with pivotal moments that shaped his leadership approach. We'll explore Robert's career milestones, key skills for thriving in wine, and advice for young professionals looking to stand out.
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!
Check out our new website & find out more at https://www.thebottledshow.com
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