#45: Taking the Trauma out of Setting Your Freelance Rates with Liz Heflin
06/28/24 • 48 min
In this episode of the Boss Responses podcast, host Treasa Edmond welcomes Liz Heflin for her final episode of the week and an in-depth discussion on setting freelance rates. Liz shares her journey, starting from her early days of charging minimum wage to her current position of offering high-value content services. The episode covers key strategies for setting rates, dealing with rate-related imposter syndrome, negotiating with clients, and building lasting partnerships. Treasa and Liz provide actionable advice for freelancers to confidently set and adjust their rates, ensuring they get paid what they're worth while maintaining successful client relationships.
About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!
Links You Might Want
Check out Liz's Inkwell community
Interested in Liz's "Find Your Floor" course? Learn more about it.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
In this episode of the Boss Responses podcast, host Treasa Edmond welcomes Liz Heflin for her final episode of the week and an in-depth discussion on setting freelance rates. Liz shares her journey, starting from her early days of charging minimum wage to her current position of offering high-value content services. The episode covers key strategies for setting rates, dealing with rate-related imposter syndrome, negotiating with clients, and building lasting partnerships. Treasa and Liz provide actionable advice for freelancers to confidently set and adjust their rates, ensuring they get paid what they're worth while maintaining successful client relationships.
About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!
Links You Might Want
Check out Liz's Inkwell community
Interested in Liz's "Find Your Floor" course? Learn more about it.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Previous Episode
#44: Should I Quit Freelancing? The Importance of Mindset with Liz Heflin
In this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin address the doubts and challenges faced by freelancers, especially when dealing with imposter syndrome and low-paying clients. They respond to a question from Paul, a 10-year freelance veteran struggling to make ends meet and doubting his abilities. Treasa and Liz provide practical advice on paying attention to your mental health, raising rates, and finding better clients. The episode emphasizes the importance of a positive mindset, proactively seeking quality clients, and effectively managing client relationships to overcome self-doubt and grow a successful business.
About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!
Links You Might Want
Check out Liz's Inkwell community
Interested in Liz's "Find Your Floor" course? Learn more about it.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Next Episode
#46: Turning One-Off Clients into Repeat Business with Jessica Walrack
What if you could transform your one-off clients into loyal, long-term partners? Join us on this episode of the Boss Responses podcast as host Treasa Edmond sits down with Jessica Walrick, the mastermind behind All Things Freelance Writing.
Jessica and I tackle Leigh's question of how to create repeat and retainer work. Whether you're struggling to keep clients coming back or simply want to refine your approach, we promise this episode is packed with actionable strategies to strengthen your client relationships and secure ongoing projects.
About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.
Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter
Connect with Jessica on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Boss Responses - #45: Taking the Trauma out of Setting Your Freelance Rates with Liz Heflin
Transcript
Welcome back to the Boss Responses podcast . It's day five with our guest for the week , the fantastic Liz Heflin . Liz has been a freelance writer and editor since 2006 . She's also the founder of Mace Writing , her content marketing consultancy . But that's not all she does . After 15 years of seeing firsthand the benefits freelance work can have on a person's life , she launch
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