#35: From Chemist to Content Specialist—Eagranie Yuh’s Business Journey
05/31/24 • 44 min
In this episode of the Boss Responses Podcast, host Treasa Edmond interviews special guest co-host Eagranie Yuh, a white paper specialist and podcast consultant. They delve into Eagranie's background as a chemist, journalist, and marketer, and discuss her journey towards becoming a business owner. Eagranie explores the challenges and strategies involved in running a business, managing client expectations, and setting processes and systems in place for better workflow. She also shares insights on choosing the right clients, handling difficult client relationships, and the importance of having honest, upfront conversations in business. This one is more than a podcast episode, it's a masterclass in how to run a freelancing business the Boss Responses way.
Eagranie Yuh helps marketers in risk, insurance, and HR build brand authority with white papers and podcasts. She’s an award-winning writer and journalist, and she’s written for publications like The Washington Post, The South China Morning Post and Saveur. Her work has been anthologized in Best Food Writing and has received several M.F.K. Fisher Awards. Prior to starting her own consultancy, Eagranie was the editorial director in a marketing communications agency, where she helped Fortune 500 companies conceptualize, develop and implement content marketing programs.
Connect with Eagranie on LinkedIn.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
In this episode of the Boss Responses Podcast, host Treasa Edmond interviews special guest co-host Eagranie Yuh, a white paper specialist and podcast consultant. They delve into Eagranie's background as a chemist, journalist, and marketer, and discuss her journey towards becoming a business owner. Eagranie explores the challenges and strategies involved in running a business, managing client expectations, and setting processes and systems in place for better workflow. She also shares insights on choosing the right clients, handling difficult client relationships, and the importance of having honest, upfront conversations in business. This one is more than a podcast episode, it's a masterclass in how to run a freelancing business the Boss Responses way.
Eagranie Yuh helps marketers in risk, insurance, and HR build brand authority with white papers and podcasts. She’s an award-winning writer and journalist, and she’s written for publications like The Washington Post, The South China Morning Post and Saveur. Her work has been anthologized in Best Food Writing and has received several M.F.K. Fisher Awards. Prior to starting her own consultancy, Eagranie was the editorial director in a marketing communications agency, where she helped Fortune 500 companies conceptualize, develop and implement content marketing programs.
Connect with Eagranie on LinkedIn.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Previous Episode
#34: Is It Worth Compromising on Your Payment Terms? with Eagranie Yuh
In this episode of the Boss Responses Podcast, host Treasa Edmond is joined for the fourth day by guest Eagranie Yuh. They delve into the complexities of dealing with client payment policies that conflict with your own business practices. From insisting on deposits to negotiating terms with large corporations, they share valuable insights on maintaining professionalism and protecting your business interests. Hear practical advice on how to handle clients who prefer net 30 payments, the importance of communication, and flexible solutions like retainers. Listen in as they empower you with strategies to stand firm with your policies while still fostering beneficial client relationships.
Eagranie Yuh helps marketers in risk, insurance, and HR build brand authority with white papers and podcasts. She’s an award-winning writer and journalist, and she’s written for publications like The Washington Post, The South China Morning Post and Saveur. Her work has been anthologized in Best Food Writing and has received several M.F.K. Fisher Awards. Prior to starting her own consultancy, Eagranie was the editorial director in a marketing communications agency, where she helped Fortune 500 companies conceptualize, develop and implement content marketing programs.
Connect with Eagranie on LinkedIn.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Next Episode
#36: How to Handle Clients with Cash Flow Problems, with Michelle Garrett
In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss the challenges freelancers and business owners face when clients have cash flow problems. They explore how to handle delayed payments, the importance of sticking to your deposit policies, and strategies for managing expenses incurred on behalf of clients. This episode is packed with practical insights on securing payments and maintaining professional boundaries.
About our Guest
Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.
After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.
Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.
Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily . She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.
In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.
Connect with Michelle on LinkedIn
Grab your copy of Michelle's Book: B2B PR That Gets Results
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Boss Responses - #35: From Chemist to Content Specialist—Eagranie Yuh’s Business Journey
Transcript
Welcome back to the Boss Responses podcast . It is day five with our special guest co-host Eagranie Yuh , and that means today we get to learn about her , her business and what she loves about running a business .
Treasa EdmondEagranie is a white paper specialist and podcast consultant . If you ask her why white papers and podcasts , she'll t
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