#28: How to Find Good Clients with Alan Heymann
01/10/24 • 9 min
In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Alan Heymann discuss how to find quality clients as a freelancer or business owner. They discuss the importance of not undercharging, the need to consider your experience and skill set, the power of building and leveraging professional relationships and networks for referrals, the concept of charging what you're worth to attract better clients, and how collaboration rather than competition can be beneficial in professional communities. The episode emphasizes the need to be comfortable with asking for more money and shifting the scarcity mindset to make room for high-valued projects.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on InstagramAlan Heymann, JD, PCC has a knack for coaching fellow introverts, helping them find their superpowers in an extroverted world. Alan also specializes in coaching through transitions. He is the author of the book Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and Life. An expert communicator and engaging
speaker, he spent more than two decades in public, government, and nonprofit communications—leading teams from 2 to more than 100 people. Inspired by a career transformation he brought about with the support of an executive coach, Alan decided to become a coach himself. He founded Peaceful Direction in April 2019.
Buy your copy of Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and LifeConnect with Alan on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Alan Heymann discuss how to find quality clients as a freelancer or business owner. They discuss the importance of not undercharging, the need to consider your experience and skill set, the power of building and leveraging professional relationships and networks for referrals, the concept of charging what you're worth to attract better clients, and how collaboration rather than competition can be beneficial in professional communities. The episode emphasizes the need to be comfortable with asking for more money and shifting the scarcity mindset to make room for high-valued projects.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on InstagramAlan Heymann, JD, PCC has a knack for coaching fellow introverts, helping them find their superpowers in an extroverted world. Alan also specializes in coaching through transitions. He is the author of the book Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and Life. An expert communicator and engaging
speaker, he spent more than two decades in public, government, and nonprofit communications—leading teams from 2 to more than 100 people. Inspired by a career transformation he brought about with the support of an executive coach, Alan decided to become a coach himself. He founded Peaceful Direction in April 2019.
Buy your copy of Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and LifeConnect with Alan on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Previous Episode
#27: How to Find Purpose and Structure in Your Freelance Business with Alan Heymann
In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Alan Heymann discuss how purpose, goal setting, and strategic business planning play in a freelance or small business setup. Responding to a reader’s inquiry about feeling a lack of structure, they stress the importance of knowing "why" you started your business. They also advise on setting specific goals unrelated to income and making regular check-ins for business goals to cope with life changes and allow possible pivots. Finding joy in the work being done should be a central part of running a business.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on InstagramAlan Heymann, JD, PCC has a knack for coaching fellow introverts, helping them find their superpowers in an extroverted world. Alan also specializes in coaching through transitions. He is the author of the book Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and Life. An expert communicator and engaging
speaker, he spent more than two decades in public, government, and nonprofit communications—leading teams from 2 to more than 100 people. Inspired by a career transformation he brought about with the support of an executive coach, Alan decided to become a coach himself. He founded Peaceful Direction in April 2019.
Buy your copy of Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and LifeConnect with Alan on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Next Episode
#29: How to Balance Work and Personal Responsibilities with Alan Heymann
In this episode of the Boss Responses podcast, host Treasa Edmond, and her guest co-host, Alan Heymann, take a look at the challenging topic of maintaining work-life balance when running a business. Discussing the difficulty of managing time in the face of client demands and family responsibilities, they emphasize the importance of defining what you want your life and work to look like, before working toward that goal. Treasa and Alan explore strategies such as setting boundaries, understanding when to say "no" and the value of being present during working hours. They also highlight the implications for creatives, especially writers, of recognizing their peak productive times and balancing this with their other commitments.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on InstagramAlan Heymann, JD, PCC has a knack for coaching fellow introverts, helping them find their superpowers in an extroverted world. Alan also specializes in coaching through transitions. He is the author of the book Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and Life. An expert communicator and engaging
speaker, he spent more than two decades in public, government, and nonprofit communications—leading teams from 2 to more than 100 people. Inspired by a career transformation he brought about with the support of an executive coach, Alan decided to become a coach himself. He founded Peaceful Direction in April 2019.
Buy your copy of Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and LifeConnect with Alan on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Boss Responses - #28: How to Find Good Clients with Alan Heymann
Transcript
Welcome back to the Boss Responses podcast . Today is day three with guest co-host Alan Heymann , and today we're looking at the topic of how do you find clients ? Wait , how do you find good clients ? That's a big distinction . Let's go ahead and jump right into that . If you're a freelancer , business owner or anyone who deals with clients , you're in the right place . I'm yo
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