
#13: How to Juggle Marketing and Client Work with Ed Gandia
12/06/23 • 12 min
Curious about how you can strike a balance between pulling in new clients and delivering top-tier work? In this episode Ed Gandia and host Treasa Edmond discuss energy management strategies, the power of time blocking, and the importance of setting dedicated time for marketing and client acquisition. They also discuss how to focus your marketing based on your favorite clients.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on Instagram
Ed Gandia is a business-building coach who helps established freelance writers and copywriters earn more in less time doing work they love for better clients. His High-Income Business Writing podcast is one of the top freelancing and writing podcasts on Apple Podcasts. And his insights and advice have been featured in Forbes, Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others.
Download a free copy of his latest book, Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer, at www.b2blauncher.com.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Curious about how you can strike a balance between pulling in new clients and delivering top-tier work? In this episode Ed Gandia and host Treasa Edmond discuss energy management strategies, the power of time blocking, and the importance of setting dedicated time for marketing and client acquisition. They also discuss how to focus your marketing based on your favorite clients.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on Instagram
Ed Gandia is a business-building coach who helps established freelance writers and copywriters earn more in less time doing work they love for better clients. His High-Income Business Writing podcast is one of the top freelancing and writing podcasts on Apple Podcasts. And his insights and advice have been featured in Forbes, Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others.
Download a free copy of his latest book, Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer, at www.b2blauncher.com.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Previous Episode

#12: How to Deal with Clients Who Question Your Rates with Ed Gandia
How do you deal with clients who question your rates? Guest co-host, Ed Gandia, has a pretty simple answer. He and host Treasa Edmond talk about embracing the value of your services, asserting your unique value proposition, and never settling for less. They also discuss how a simple mindset shift can redefine your business relationships. Ditch the employee mindset; welcome to the peer-to-peer approach. Ed and Treasa's insights are sure to inspire you to establish yourself as a leader, set clear boundaries, and use language that reflects an equal exchange of value. It’s high time you recognized your worth and reset the dynamics to benefit both your business and your client!
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on Instagram
Ed Gandia is a business-building coach who helps established freelance writers and copywriters earn more in less time doing work they love for better clients. His High-Income Business Writing podcast is one of the top freelancing and writing podcasts on Apple Podcasts. And his insights and advice have been featured in Forbes, Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others.
Download a free copy of his latest book, Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer, at www.b2blauncher.com.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Next Episode

#14: How to Grow Your Skills and Your Business with Ed Gandia
What do you do when you've reached a comfortable plateau in your business? You level up! In this episode, guest co-host Ed Gandia and host Treasa Edmond answer a question about improving your habits and skills so you can improve your business. This is one of Ed's areas of brilliance, and he offers a powerful exercise you can use to identify where you want to be in two years so you can reverse engineer your path to greater success. If you want to grow yourself and your business, you need to listen to this episode!
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on Instagram
Ed Gandia is a business-building coach who helps established freelance writers and copywriters earn more in less time doing work they love for better clients. His High-Income Business Writing podcast is one of the top freelancing and writing podcasts on Apple Podcasts. And his insights and advice have been featured in Forbes, Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others.
Download a free copy of his latest book, Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer, at www.b2blauncher.com.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [email protected]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Boss Responses - #13: How to Juggle Marketing and Client Work with Ed Gandia
Transcript
Hello and welcome to the Boss Responses podcast .
Treasa EdmondAs business owners , we frequently get busy with doing all of the things . We have client work , we have marketing , we have prospecting , we have all of these fun things , and if we get too busy ,
Treasa Edmondour business is what suffers firs
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