Interview with Mike Southon: The beermat that sold 100,000 books.

01/11/19 • 47 min

I’m not exaggerating when I say bestselling business author Mike Southon is one of my inspirations in business - and indeed even in life. That isn’t the kind of praise I dish out lightly. I absolutely loved this chat with the serially-successful “Beermat Entrepreneur”, where we talk about how to turn a good idea into a great business, his journey to success and what he’s learnt along the way – oh and we touch on cat litter, too ;) This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

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Bulletpoint Business - Nailing your USP

Today I wanted to talk about unique selling propositions - a common phrase often thrown around in the business world, but one that many businesses usually miss the point of. In my experience, businesses either go two ways with USPs - both approaches are extremes, and they’re both wrong. These are my top tips to get your USPs bang on. This is a #BulletpointBusiness episode of The Carl Reader Show, where I’ll distil complicated business concepts into bulletpoints that you can take away and action.

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Interview with Mike Winnet: Meet The UK's #1 Demotivational Speaker

Meet The UK's #1 Demotivational Speaker Mike might claim to be the ultimate in LinkedIn "influenza" knobhead characters, but actually he's one of the most awesome people I know. In this podcast, we talk about why his staff hate him, why he's got a new name, the multi-million dollar sale of his business - and the smartest thing he did from the start to make sure he got there. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.