ULTIMATE GUIDE TO RETAIL SIGNAGE

07/14/22 • 5 min

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ULTIMATE GUIDE TO RETAIL SIGNAGE
Business signage is one of the oldest forms of marketing communication. Signs were used as a primary means of communication by merchants throughout ancient times in places like Babylon, Egypt, and Athens. Signs were used for identifying shops, promoting prices, and distinguishing businesses from their rivals.

You must be noticed if you want to run a retail business that is successful and attracts customers. When designing your store, quality signage can be a great way to increase foot traffic and communicate effectively with customers. Signage can be confusing and overstimulating if it is done wrong. Signage for brick-and-mortar businesses is as important as website design. Retail signage should not be overlooked.

This guide will help you understand the basics of business signage and how to create signs for your business.

What is signage?

Any type of graphic display used to communicate a message to a targeted audience is called business signage. This is the best and most cost-effective form of advertising available for small businesses. Signage can include outdoor signs, window displays, and informational signage.

Signage is the first contact between a business’ potential customers and it. Signage, whether outside or inside, can increase brand recall and encourage customers to visit your business.

Signage Foundation research shows that signs can have a significant impact on sales. More than 60% of businesses report a 10% increase in sales when they add or update their signs. Signs come in many sizes and shapes. Small businesses usually have a pole or wall sign. No matter what, the best signs convey clear, concise, and brand-specific messages to customers. It’s obvious that business signage is important for economic reasons.

Signage for stores is important

Signage can be used for three purposes: marketing and advertising, attracting customers and foot traffic and guiding customers inside the store.

This guide will help you understand the basics of business signage and how to create signs for your business.

What is signage?

Signage is the first contact between a business’ potential customers and it. Signage, whether outside or inside, can increase brand recall and encourage customers to visit your business.

Signage for stores is important

Signage can be used for three purposes: marketing and advertising, attracting customers and foot traffic and guiding customers inside the store.

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What Makes a Good Business Sign Great?
These are some questions you should ask regarding your signage:

What time do I want my signs to be visible? Weekdays? Day/night?

What language(s), must my signage cover?

What will work best for my signage?

Are there any directional or feature maps that I should include?

How prominent should the branding be?

How long will this sign last?

Which solution is best: a static or a digital one?

Is there a way to make signage interactive?

Do I have to change the signage often?

Are there heat, light, and environmental factors at play?

Are there ways to collaborate with others and share the costs?

Are you looking for people to interact with my signage?

Is it possible to get investment from third parties through this signage?

Is the signage allowed by the authorities or council?

Are regulatory considerations involved?

This is by no means an exhaustive list.

S&S Signs is a professional sign company that can help you with this. We will not only help you find the right answers, but we will also guide you every step of the way. No nasty surprises ... no hidden extras ... just a great sign result. These are just a few tips to help you get the best signage project.