New Belgium Brewing‘s Torched Earth Ale

11/29/21 • 2 min

Episode 142 - New Belgium Brewing's Torched Earth Ale

Would you ever make a good product into a bad product? Why would you do such a thing?

Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue.

Brilliant, if you ask me. Simply brilliant.

Good for the people at New Belgium Brewing for taking such a strong stand as a brand.

How could your business or organization do something similar that results in such a win-win situation?

Episode 142 - New Belgium Brewing's Torched Earth Ale

Would you ever make a good product into a bad product? Why would you do such a thing?

Brilliant, if you ask me. Simply brilliant.

Good for the people at New Belgium Brewing for taking such a strong stand as a brand.

How could your business or organization do something similar that results in such a win-win situation?

Previous Episode

Ubiquity, Frequency and Quality on Social Media

Episode 141 - Ubiquity, Frequency and Quality on Social Media

I am asked quite often about using social media for business.

Many brands try. Many brands fail. Many brands don't even give it a shot.

Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy.

You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my opinion.

You need to share content frequently, not just every once in a while.

And that content you share needs to be of the highest quality. Mediocrity won't cut it.

Ubiquity. Frequency. Quality. That's how you market your business on social media.

Next Episode

What Can You Do for Social Media?

Episode 143 - What Can You Do for Social Media?

What do you need to do to get social media to pay off for you?

Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pays off for those on the receiving end of your messages.

If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining, informative and insightful, your audience will reward you with their undivided attention and support.

So yeah, it's what you're going to do for social media, not the other way around.