
A Few Words with Susan McKenney and Tom Libby
04/19/19 • 33 min
Episode 64 - A Few Words with Susan McKenney and Tom Libby
In this episode, I talk to Susan McKenney and Tom Libby, co-founders of Smarketing Connect, an online guide that connects the local startup and small business community with marketing and sales resources (https://www.smarketingconnect.com/).
Susan McKenney
Susan has a passion for connecting people and giving referrals. Susan is a co-founder of Diversified Sales Solutions and Smarketing Connect. She helps small companies and startups achieve improve results through Sales performance, planning & management,. She works to improve sales representatives business goals by sales enablement and sales process improvement. Her specific niche is teaching and training on the power of Networking and Referral based selling. She most recently helped launch the Smarketing Connect to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years.
Tom Libby
Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingInstitute.Org and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions. Getting Sales strategy right is part vocation, part mission for Tom. Over the past 18 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies. He has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training and coaching to small companies.
Episode 64 - A Few Words with Susan McKenney and Tom Libby
In this episode, I talk to Susan McKenney and Tom Libby, co-founders of Smarketing Connect, an online guide that connects the local startup and small business community with marketing and sales resources (https://www.smarketingconnect.com/).
Susan McKenney
Susan has a passion for connecting people and giving referrals. Susan is a co-founder of Diversified Sales Solutions and Smarketing Connect. She helps small companies and startups achieve improve results through Sales performance, planning & management,. She works to improve sales representatives business goals by sales enablement and sales process improvement. Her specific niche is teaching and training on the power of Networking and Referral based selling. She most recently helped launch the Smarketing Connect to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years.
Tom Libby
Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingInstitute.Org and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions. Getting Sales strategy right is part vocation, part mission for Tom. Over the past 18 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies. He has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training and coaching to small companies.
Previous Episode

A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles
Episode 63 - A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles
It was a pleasure to speak with chef Jordan Mackey - who will soon be reopening what was formerly known as the restaurant, 29 Sudbury, as Twenty-Nine Rustic Mediterranean - along with marketing consultant, Elizabeth Rose, and investor, Scott Myles. During this conversation, we addressed everything from the new restaurant's menu to its renovations and decor, not to mention how Jordan and his team are using marketing and social media to get the word out about his exciting, new dining digs. Listen and enjoy...
Next Episode

A Few Words with Cindy Moore
Episode 65 - A Few Words with Cindy Moore
Cindy and I got together for coffee recently at Peet's Coffee in Sudbury, Massachusetts, where we talked about her role as a health and wellness coach, how she uses marketing and social media (especially her blog, For the Run of It) to promote Isagenix products (dietary supplements, etc.), running and more. Listen...
About Cindy Moore
Lifestyle Guidance My own journey began with changing my nutrition and has led to fantastic results; going from a typical couch potato to a triathlete. This enables me to bring a high level of empathy, respect, and understanding. I know where you are coming from, because I was there!
Wellness Experience I have experienced an amazing life change and can coach you on all I have learned during the process. My client success stories reflect my ability to, time after time, help clients improve their health and achieve a higher level of life satisfaction.
Active Coaching My experience of growing from a non-athlete to a triathlete, along with my husband's years as a marathon runner, allow us to provide you, the client, with the tools and methods you need to find your results and achieve your goals.
Visit Cindy's website at http://www.fortherunofit.info/
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