Ep 63 - The power of video promotion with Andy Gesner from HIP
Explicit content warning
04/03/25 • 71 min
In our latest episode we are heading over the Atlantic to chat to Andy Gesner. Andy is the founder and president of HIP video promotion based in New Jersey in the USA.
His company have promoted over 4800 music videos, starting with someone called Johnny Cash and his video for Hurt. Interestingly they have turned down over twice that number which for us that marks them out as a company of integrity.
Andy shares over 20 years of experience in this field and has great advice and tips on how up and coming artists can produce and promote videos which will help them carve out a career in a tough industry.
As he says "if you are a music creative your visual is your most potent and powerful piece of marketing currency"
You don't get a second chance to make a first impression!
In our latest episode we are heading over the Atlantic to chat to Andy Gesner. Andy is the founder and president of HIP video promotion based in New Jersey in the USA.
His company have promoted over 4800 music videos, starting with someone called Johnny Cash and his video for Hurt. Interestingly they have turned down over twice that number which for us that marks them out as a company of integrity.
Andy shares over 20 years of experience in this field and has great advice and tips on how up and coming artists can produce and promote videos which will help them carve out a career in a tough industry.
As he says "if you are a music creative your visual is your most potent and powerful piece of marketing currency"
You don't get a second chance to make a first impression!
Previous Episode
Ep 62 - A deep dive into the debut Pebbledash EP
Pebbledash are a six piece outfit from Cork who effortlessly and thrillingly mix shoegaze, dream pop, noise and traditional Irish music. In this episode I am joined by Cormac and Fionnbharr from the band to discuss their debut EP 'Four Portraits Of The Same Ugly House'.
As we play excerpts from of each of the four tracks on the EP (the physical versions also have 2 bonus tracks), we delve into their creative process, find out what the slightly cryptic title means and why they are named after a house cladding material.
The EP was recorded and produced by Aidan O'Mahoney at Kitten Lane Studios in Cork and mastered by Pete Maher.
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