Today we’re diving deep into the crux of stage six in your blogging journey: the art of converting your viewers into customers!
🎯 CUSTOM PRODUCTS THAT RESONATE 🎯
First things first, let’s talk about product development. Are you crafting offers that truly resonate with your audience? Remember, the key to success is tailoring your products to meet the unique needs and desires of your followers. It’s not just about what you want to sell, but what your audience is eager to buy. (See the last episode for more on this)
💡 THE LEAD MAGNET LURE 💡
Ever heard of a lead magnet? It’s the bait that lures your audience closer to your brand, providing them with something incredibly valuable in exchange for their contact information. Whether it’s an ebook, a webinar, or a discount code, your lead magnet should be irresistible – a no-brainer for your audience to grab!
📧 EMAIL SALES FUNNEL FINESSE 📧
Now, what do you do with those leads? That’s where your email sales funnel comes into play. This is your chance to nurture your budding customer relationships, guiding your potential customers down a path that’s paved with personalized content and ultimately leads to a purchase. Remember, this is a partnership with your audience – you’re in it together!
🔍 TRACKING & CONVERSIONS: YOUR ROADMAP TO SUCCESS 🔍
Before you pour your budget into advertising, let’s talk about conversion rates. It’s essential to understand how well your strategies are working. How many leads are turning into customers? This data is your roadmap to success, showing you where to invest to optimize your ad spending.
📢 ADVERTISING: NOT JUST FOR THE BIG PLAYERS 📢
And yes, even as a blogger, advertising can be a game-changer for you. But don’t leap without looking – make sure your conversion rates justify the spend. Smart advertising can amplify your reach and solidify your brand presence.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
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01/22/24 • 8 min
Blogging with Lesli Peterson - Product lead magnets and sales funnels
Transcript
Happy Monday, everybody, who is ready to make this week amazing. Me, me, me, me, me. Okay, so last week we started stage six. If you're new here, we are going through the seven stages of vlogging, and there is an entire episode dedicated to all seven stages. And then, after that, I break... And then, after that, I break each step down into three to four steps, and we're going through those. And we're already at number six. We started it last week. Today we're talking
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