Blogging with Lesli Peterson

I am thrilled to have Claudia LeRoy from Claudia Travels return to the microphone!
We talk about the impact of the fall of the "s-word" ....

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

2024 Software audit: What stays, what goes, and what is new??

Blogging with Lesli Peterson

11/18/24 • 18 min

Here are the tools I mention that stayed in the 'Stay' pile:
Bigscoots/CloudFlare/GoDaddy
GSuite
ThriveCart
Monday
PostPlanner
PinClicks
SeedProd
Ideogram
Unsplash
ChatGPT
CleanTalk
Drip
Canva
TailWind
Quickbooks
RankMath
WPTasty
CreativeFabrica
Miro

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Seasonal Trends Can Increase Your Ad Success

Blogging with Lesli Peterson

10/21/24 • 21 min

I've noticed more people using ads to increase their email list... I love it!
I've been using seasonal trends to help bring my ad costs down - and I'm sharing it with you in this episode.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Product lead magnets and sales funnels

Blogging with Lesli Peterson

01/22/24 • 8 min

Today we’re diving deep into the crux of stage six in your blogging journey: the art of converting your viewers into customers!

🎯 CUSTOM PRODUCTS THAT RESONATE 🎯

First things first, let’s talk about product development. Are you crafting offers that truly resonate with your audience? Remember, the key to success is tailoring your products to meet the unique needs and desires of your followers. It’s not just about what you want to sell, but what your audience is eager to buy. (See the last episode for more on this)

💡 THE LEAD MAGNET LURE 💡

Ever heard of a lead magnet? It’s the bait that lures your audience closer to your brand, providing them with something incredibly valuable in exchange for their contact information. Whether it’s an ebook, a webinar, or a discount code, your lead magnet should be irresistible – a no-brainer for your audience to grab!

📧 EMAIL SALES FUNNEL FINESSE 📧

Now, what do you do with those leads? That’s where your email sales funnel comes into play. This is your chance to nurture your budding customer relationships, guiding your potential customers down a path that’s paved with personalized content and ultimately leads to a purchase. Remember, this is a partnership with your audience – you’re in it together!

🔍 TRACKING & CONVERSIONS: YOUR ROADMAP TO SUCCESS 🔍

Before you pour your budget into advertising, let’s talk about conversion rates. It’s essential to understand how well your strategies are working. How many leads are turning into customers? This data is your roadmap to success, showing you where to invest to optimize your ad spending.

📢 ADVERTISING: NOT JUST FOR THE BIG PLAYERS 📢

And yes, even as a blogger, advertising can be a game-changer for you. But don’t leap without looking – make sure your conversion rates justify the spend. Smart advertising can amplify your reach and solidify your brand presence.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

4 Paradigm Shifts You Need To Make This Weekend

Blogging with Lesli Peterson

04/27/24 • 14 min

If you're going to recoup lost revenue then you need a fundamental change in your approach.
These are the four areas I'd love you to consider.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

How to make money with email in 2023 (it's not your newsletter!)

Blogging with Lesli Peterson

01/31/23 • 6 min

If you sold shoes or candy or lawn mowers online, this type of email would be the FIRST one you create!
It consistently makes MAJOR BANK for traditional businesses.
So why are bloggers worldwide just ignoring it?
Regardless of your niche, browse abandonment emails are key to expanding the return on your email list. Yes... even if you don't have a "cart" like a traditional business.
In this video we dive into this more, including HOW to make money on this type of email, what tools you need, and more.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

6 Blog post types (go beyond the listicle!)

Blogging with Lesli Peterson

09/11/23 • 11 min

Do you ever get bored with simple listicles?
Me too!
Here are 6 other types of posts (or new ways to look at lists) that you can use to spice up your next article.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Are your affiliate links triggering a spam flag?

Blogging with Lesli Peterson

10/30/23 • 20 min

There has been some speculation that Google is flagging blogs with affiliate links as spam.
Fortunately, having affiliates does NOT automatically mean that your site is flagged.
Google hates thin affiliate posts... lucky us... they also appreciate the good ones.
What makes a "good" affiliate post? Google breaks it down, right there in the documentation.
We cover those FIVE things in this episode.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

The case against double opt-in (even with an EU audience)

Blogging with Lesli Peterson

10/31/23 • 7 min

Email isn't new anymore... it's an acceptable and expected means of communication. Preferred, in fact.
And it's time for the double opt-in to go away.
Double Opt-In Disliked for Personal Reasons: Double opt-in processes are often seen as unnecessary and can lead to a loss of interest in the content.
Double Opt-In Reduces Barriers for Subscribers: Eliminating the double opt-in process makes it easier for subscribers to quickly receive lead magnets and content, enhancing their experience.
Faster List Growth and Immediate Subscriber Engagement: Avoiding double opt-ins allows for quicker list growth and enables immediate engagement with new subscribers through welcome emails and consistent newsletters.
Modern Email Systems Filter Inactive Addresses: Current email management systems efficiently remove unengaged email addresses, making double opt-ins less necessary for maintaining list quality.
Risk of Lost Subscriptions with Double Opt-Ins: Double opt-in requests often go to spam folders, leading to misunderstandings about subscription confirmations.
Single Opt-In Can Improve Conversion Rates: Single opt-in processes can speed up the delivery of offers and solutions to subscribers, which may lead to better conversion rates.
Misconception about GDPR and Double Opt-In: There's a misconception that double opt-in is required for GDPR compliance. In reality, GDPR demands clear consent but does not mandate double opt-ins. Transparency about email content and frequency is more critical.

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