
Episode #6: Why Matt Manero Torched His Business at the $100 Million Milestone
06/19/18 • 29 min
Hitting the $100 million a year milestone is the moment when most business owners pop the cork on a bottle of champagne. For Matt Manero, it was the catalyst to torch his company and do better.
As president of Commercial Fleet Financing, which offers financing for industrial equipment in the trucking industry, Matt is proud to help his clients succeed. But after realizing in 2015 that his company culture didn’t support his employees, he decided to gamble everything to rebuild and help them thrive. The move cost him several top performers, but Matt’s only regret is neglecting his culture for so long.
I recently caught up with the Birthing of Giants alum to find out what led him to this pivotal moment and what inspired his latest book, You Need More Money (Penguin, 2018).
For more, listen to the podcast!
Hitting the $100 million a year milestone is the moment when most business owners pop the cork on a bottle of champagne. For Matt Manero, it was the catalyst to torch his company and do better.
As president of Commercial Fleet Financing, which offers financing for industrial equipment in the trucking industry, Matt is proud to help his clients succeed. But after realizing in 2015 that his company culture didn’t support his employees, he decided to gamble everything to rebuild and help them thrive. The move cost him several top performers, but Matt’s only regret is neglecting his culture for so long.
I recently caught up with the Birthing of Giants alum to find out what led him to this pivotal moment and what inspired his latest book, You Need More Money (Penguin, 2018).
For more, listen to the podcast!
Previous Episode

Episode #5: How Mike Risich Is Bolting On A Sales Strategy For Maximum Growth
Every entrepreneur knows there’s money to be made in solving problems, especially if you find a niche that hasn’t been cornered yet. That’s exactly what Michael Risich did when he founded BOLT ON Technology, a software company that offers cloud-based workflow tools for the automotive repair aftermarket. Far from fixing cars, Michael’s company helps shop owners improve their communications to optimize productivity — all by bringing cutting-edge technology to an industry that was previously lacking it.
Despite many of its customers being small mom-and-pop shops, BOLT ON Technology has experienced enormous growth in the past five years, achieving 4% market penetration and serving customers in every US state, Canada, and South America. But during his time at the Birthing of Giants Fellowship program in April 2017, Michael realized that to sustain this growth, the company would need to pivot its strategy to improve outbound sales. I caught up with Michael recently to find out how he’s implementing this new sales strategy and how emerging technologies continue to shape his business as it scales.
For more, listen to the podcast!
For more information on the Birthing of Giants Fellowship program, click here to visit the program's website.
Next Episode

Episode 7: How Karen Auster Learned That Letting Go Is The Best Way To Grow
Letting go of control is a challenge for every entrepreneur. But as Karen Auster proves, it’s a vital step toward keeping your sanity intact and helping your business to bloom. As founder and CEO of the Auster Agency, an experiential marketing firm, Karen found she was stretching herself too thin, and growing exhausted. In 2017, as her company celebrated its 20th anniversary, she spent a week with us at Duke University as part of the Birthing of Giants fellowship program. She was looking to recharge her batteries, reignite her excitement, and develop her one-year plan.
For more, listen to the podcast!
For more information on the Birthing of Giants Fellowship program, click here to visit the program's website.
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