39: Creating Your Vision and Achieving Massive Success with Cameron Herold

01/21/20 • 52 min

Does the book, “Vivid Vision” sound familiar? Brandon Turner (host of the BiggerPockets Real Estate Podcast) raved about it when he we interviewed him on the show last year. Brandon credited the book with helping him overcome his vague thinking, providing him the insight to hone his goals and putting him on the path to massive success with real estate syndications.

In fact, Brandon raved so much about the book that we knew we had to have the book’s author on the show to provide our listeners a first-hand education on why creating a vision is important and how we should be doing it. And that’s what we’re doing today...

Cameron Herold -- best-selling author, founder of The COO Alliance and the operational brain behind several behemoth companies, including 1-800-GOT-JUNK -- is here to help you learn how to clearly define your business and life vision in a way that will put both you and your team on the path to success. Cameron breaks down the steps for defining your vision, documenting your vision (hint: it’s a lot more fun than you think), and then sharing that vision with your partners, employees and prospective employees to ensure that the entire team is aligned with YOUR vision for success.

And, for those of you who like to think about things from an analytical perspective, make sure to listen for Cameron’s mathematical formula for success...

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

Cameron's incredible backstory
Difference between CEO and COO
How vision impacts your business
Creative ways to relay your vision
The craziest vivid vision story
How vision helps you attract or repel the right people
The miracle morning for entrepreneurs
Cameron's secret formula to success
And SO much more!

Links from the Show

Check the full show notes here: http://biggerpockets.com/bizshow39

Learn more about your ad choices. Visit megaphone.fm/adchoices

And, for those of you who like to think about things from an analytical perspective, make sure to listen for Cameron’s mathematical formula for success...

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

Cameron's incredible backstory
Difference between CEO and COO
How vision impacts your business
Creative ways to relay your vision
The craziest vivid vision story
How vision helps you attract or repel the right people
The miracle morning for entrepreneurs
Cameron's secret formula to success
And SO much more!

Links from the Show

Check the full show notes here: http://biggerpockets.com/bizshow39

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

38: Converting Customers Into Fans Who Grow Your Business for You with David Meerman Scott

Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using?

Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson.

David Meerman Scott—bestselling author of 11 books, including the just released Fanocracy—explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered.

David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you.

And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

How to create fandoms to grow your business
Discover how the 4 levels of proximity could help you get noticed
Why you should take more selfies
Characteristics that make a true fan
How to convert your customers into loyal fans
A story that turned David into a fan of a company
Giving freely vs. giving with the expectation of receiving something
Why you shouldn't pay for attention
And SO much more!

Links from the Show

Check the full show notes here: http://biggerpockets.com/bizshow38

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

40: Buying and Growing a Small Business With Little to No Risk With Brit Foshee

Have you ever considered buying a business but were terrified of paying more than the business is worth? Have you ever wondered what you can do to help ensure that a business you buy today will generate the numbers promised by the previous owner?

Well, today’s guest answers both those questions, helping us to minimize our financial risk when buying a small business!

Brit Foshee—real estate investor and small business owner—walks us through the process he used to buy his first five landscaping companies, how he consolidated them into one big company to increase their value, and how he did it all with minimal financial risk. And he tells us how we can do the same thing if we decide we want to go the route of buying a small business.

Brit tells us how he finds the businesses he buys, how he evaluates them, how he recruits partners to run them, and most importantly, how he gets the owners to all but guarantee their financial success. And for you real estate investors out there, you’ll be amazed at how similar buying a business is to buying real estate!

And make sure you listen for Brit’s recommendations on using “claw backs”—a way to literally guarantee that a business owner doesn’t misrepresent the numbers when selling you a business.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover: