S02 E08: Influencer Marketing and the Audiences You Dream of Reaching with James Nord, Founder of Fohr
04/15/20 • 60 min
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Today you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr and the host of the Drink With James podcast. Fohr is a self-serve platform that allows you to run engaging influencer marketing campaigns by helping you discover influencers and verify the authenticity of their following. In this interview, James makes a compelling case for the power of influencer marketing, explaining that influencers are the gatekeepers of the audiences you dream of reaching.
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Today you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr and the host of the Drink With James podcast. Fohr is a self-serve platform that allows you to run engaging influencer marketing campaigns by helping you discover influencers and verify the authenticity of their following. In this interview, James makes a compelling case for the power of influencer marketing, explaining that influencers are the gatekeepers of the audiences you dream of reaching.
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Previous Episode
BONUS: How to Boost Engagement, Retention, and Sales with Content Marketing feat. Mike & Mitzi as guests on the Small Business Mastermind Podcast
On this bonus episode, your Waves Social Podcast co-hosts, Mike and Mitzi Payne, join Morgan Berna on The Small Business Mastermind to discuss the ins and outs of social media and content marketing for small businesses.
Consumers have higher standards than ever when it comes to who, and what they allow to pull their attention. Providing valuable content is one of the best ways a company can build trust in their brand and earn the consumer’s time. We discuss how a small business can use content marketing to boost engagement, retention, and sales. As well, we explore the future of content marketing and the importance digital media will play.
Links Mentioned in Today’s Episode:
Small Business Mastermind Podcast
Waves Social Podcast on Twitter
Waves Social Podcast on Instagram
Thank you for listening!
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Inspiring Corporate by Free Music | https://soundcloud.com/fm_freemusic Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Next Episode
S02 E09: Leveraging Data and Insights to Inform Marketing Strategy with Charlie Grinnell, CEO at Right Metric
Much like content, there is no shortage of data. While marketers rely on it to make decisions, this information usually comes from an internal source, which provides limited insights. In our Season 2 finale, Charlie Grinnell, CEO of RightMetric, talks to us about how to change this. As a digital marketing research firm, RightMetric provides audience and competitor insights to marketing strategists by drawing on external data. Charlie has worked in digital at Red Bull and Aritzia as well as in content production for clients like Nike and NBC Sports. Through his unique skillset which merges creative and analytical thinking, Charlie offers brands specific, targeted insights. In this episode, Charlie shares more about the work RightMetric does. He walks us through an example of using an external data point to help marketers become more effective at what they do. It's important to cast a wide net, work through trends, and then translate those into actionable steps. He sheds light on how humans, and not AIs, conduct the analytics to ensure tailored recommendations that include both quantitative and qualitative considerations.
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
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