Episode 66: Data Layer Standards with IBM
05/08/13 • 34 min
In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards. The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guests: Viswanath Srikanth & Eliot Towb
Sri is a Senior Software Engineer at IBM, responsible for strategic adoption of Open Technologies in IBM’s Smarter Commerce portfolio. Sri is also Chair of the Customer Experience Digital Data industry initiative, working closely with industry participants to streamline the gathering of user behavior data. Previously, Sri has Chaired the Retail Industry SOA Best Practices efforts, and contributed to the Travel Industry SOA Reference Architecture. In parallel, Sri is pursuing a graduate degree in Predictive Analytics at Northwestern University.
Eliot is a Product Manager for IBM, working primarily on the Digital Data Exchange product, IBM’s Tag Management System. Eliot has worked in Web Analytics since 2002, first within the Coremetrics Implementation Team from 2002 until 2011 (with an IBM acquisition in the middle in 2010), and then moving into Product Management in early 2012.
Related links:- http://www.smartercommerceblog.com/smartermarketing/2013/04/25/the-coming-new-standard-for-digital-data-collection-via-tags/
- http://www.w3.org/community/custexpdata/
- http://www.rudishumpert.com/2012/11/05/governance/
- http://www.searchdiscovery.com/satellite/blog/unlock-the-true-power-of-your-tags/
- http://www.searchdiscovery.com/satellite/blog/sampling-segmentation-with-satellite-tag-management/
In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards. The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guests: Viswanath Srikanth & Eliot Towb
Sri is a Senior Software Engineer at IBM, responsible for strategic adoption of Open Technologies in IBM’s Smarter Commerce portfolio. Sri is also Chair of the Customer Experience Digital Data industry initiative, working closely with industry participants to streamline the gathering of user behavior data. Previously, Sri has Chaired the Retail Industry SOA Best Practices efforts, and contributed to the Travel Industry SOA Reference Architecture. In parallel, Sri is pursuing a graduate degree in Predictive Analytics at Northwestern University.
Eliot is a Product Manager for IBM, working primarily on the Digital Data Exchange product, IBM’s Tag Management System. Eliot has worked in Web Analytics since 2002, first within the Coremetrics Implementation Team from 2002 until 2011 (with an IBM acquisition in the middle in 2010), and then moving into Product Management in early 2012.
Related links:- http://www.smartercommerceblog.com/smartermarketing/2013/04/25/the-coming-new-standard-for-digital-data-collection-via-tags/
- http://www.w3.org/community/custexpdata/
- http://www.rudishumpert.com/2012/11/05/governance/
- http://www.searchdiscovery.com/satellite/blog/unlock-the-true-power-of-your-tags/
- http://www.searchdiscovery.com/satellite/blog/sampling-segmentation-with-satellite-tag-management/
Previous Episode
Episode 65: Career Development with Michele Kiss & Corry Prohens
In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry. The conversation covers getting into the industry, keeping your skills sharp, and what companies can do to find and retain the top talent.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guest Host: Corry Prohens & Michele Kiss
Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Digital Analytics Association, Corry and his team are active in the professional communities that they serve.Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals as a client-side, consultant and agency practitioner. Michele leads Web Analytics Demystified’s analysis and analyst mentoring practice. Related links:https://twitter.com/MicheleJKiss
https://twitter.com/corryprohens http://www.iqworkforce.comNext Episode
Episode 67: Web Analytics Demystified, Tim Wilson, & ACCELERATE
In this episode, the Beyond Web Analytics team talks with Eric Peterson & Tim Wilson of Web Analytics Demystified about their recent growth, love of pie charts, & the upcoming ACCELERATE conference in Columbus Ohio.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Rudi Shumpert
Guests: Eric Peterson & Tim Wilson
Eric Peterson is the author of Web Analytics Demystified and a long-time member of the digital measurement community. In 2007 he founded the consulting firm Web Analytics Demystified and since then has been building a firm of all-stars who are helping some of the best known companies and brands in the world including Best Buy, Home Depot, Nestle, Google, and many, many more!
Tim Wilson has worked with the many dimensions of marketing and customer data for over a decade. He has run the BI department for a $500 million high-tech B2B company, driven initiatives to clean up customer data at a major insurance company, worked at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social media, and been actively involved in the digital analytics community along the way. Tim joined Web Analytics Demystified as their latest partner just a few weeks ago.
Related links:- http://www.webanalyticsdemystified.com/accelerate
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