We've been through the pain, now we'll get the gain' - 2024 predictions, PRWeek podcast

01/10/24 • 29 min

What's in store for PR in 2024? That's the focus of the latest episode of Beyond the Noise, PRWeek's fortnightly podcast series.

Gazing into their crystal balls are regular host Frankie Oliver, the founder of New Society, alongside PRWeek editor-in-chief Danny Rogers and UK editor John Harrington.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

The trio discuss how trading is likely to pan out for PR agencies in 2024 following a challenging 2023. They examine recent data from the PRWeek Top 150 Monthly Trading Tracker, which looks at whether agency leaders are upbeat about the next 12 months.

The impact of the 'year of elections' on the industry is put under the microscope. The opportunities and challenges posed by AI are also scrutinised, and we ask: what's next for ESG and 'purpose'?

They also look ahead to the 'summer of sport' and discuss what it means for comms and for the brands.

Hosted on Acast. See acast.com/privacy for more information.

What's in store for PR in 2024? That's the focus of the latest episode of Beyond the Noise, PRWeek's fortnightly podcast series.

Gazing into their crystal balls are regular host Frankie Oliver, the founder of New Society, alongside PRWeek editor-in-chief Danny Rogers and UK editor John Harrington.

The impact of the 'year of elections' on the industry is put under the microscope. The opportunities and challenges posed by AI are also scrutinised, and we ask: what's next for ESG and 'purpose'?

They also look ahead to the 'summer of sport' and discuss what it means for comms and for the brands.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

‘PRs should do less of this in 2024’ – PRWeek podcast

In the first episode of 2024, PRWeek news editor Siobhan Holt is joined by PRWeek UK editor John Harrington and reporters Evie Barrett and Elizabeth Wiredu.

In this edition, the editorial team analyse the comms successes and failures that have hit the headlines in the New Year, plus the four journalists discuss what the PR industry should do more and less of in 2024. Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so. Download the podcast via Apple, Spotify, or listen on your favourite platform. Big themes and stories in comms from the past week are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

'People are getting fed up with the whole pitching process' - PRWeek podcast

From client pitching to the Post Office, PRWeek's latest Noise in Brief podcast looks at major stories affecting the sector over the past week or so.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week's edition features PRWeek UK editor John Harrington alongside reporters Evie Barrett and Elizabeth Wiredu.

The trio discuss the major talking points behind the Post Office/Horizon scandal, looking at the communications responses and the wider implications for reputation and crisis management.

The findings of Edelman's latest Trust Barometer - which found growing unease and mistrust among many people around innovation - are debated. There's also a look at the backlash to the project from the campaign group Clean Creatives among others.

The client/agency pitching process is discussed following a story last week in which an agency was invited to pitch as a "courtesy".

Finally, with the trading numbers now in, we ask: which supermarket groups 'won' Christmas with their festive campaigns?

Hosted on Acast. See acast.com/privacy for more information.