A New Spin on Social Proof, an interview with ProofPact CEO Dave Norris
07/04/23 • 25 min
Our Guest: Dave Norris, CEO of ProofPact
About Dave: Dave is a former digital agency owner who found himself eventually working exclusively with nonprofits. It was then he recognized the importance of social proof and storytelling for nonprofits, with the result being the creation of ProofPact.
(2:00) Common theme in struggles of nonprofit storytelling
(3:06) Storytelling across multiple platforms
“Lift up your community and be inclusive of your community, and when you do that, you are essentially creating content they’re going to want to share and socialize themselves to. Opening that door is really powerful.” - Dave Norris
(5:25) Platforms/mediums with the best results
(7:57) Mastadon, a decentralized social network
(9:10) Measuring effectiveness of story marketing
[12:15] AI’s potential for helping nonprofits
[15:25] AI & Post-donation follow-up
[18:00] Effectiveness of AI with users
[19:25] Concerns with/about AI
Dave’s Pro Tip: Don't be afraid to lean on your community. Don’t be afraid to ask them for things (donations, sure) and ask them for their story.
More About Dave Norris:
To Connect with Beyond the Donation Podcast:
Our Guest: Dave Norris, CEO of ProofPact
About Dave: Dave is a former digital agency owner who found himself eventually working exclusively with nonprofits. It was then he recognized the importance of social proof and storytelling for nonprofits, with the result being the creation of ProofPact.
(2:00) Common theme in struggles of nonprofit storytelling
(3:06) Storytelling across multiple platforms
“Lift up your community and be inclusive of your community, and when you do that, you are essentially creating content they’re going to want to share and socialize themselves to. Opening that door is really powerful.” - Dave Norris
(5:25) Platforms/mediums with the best results
(7:57) Mastadon, a decentralized social network
(9:10) Measuring effectiveness of story marketing
[12:15] AI’s potential for helping nonprofits
[15:25] AI & Post-donation follow-up
[18:00] Effectiveness of AI with users
[19:25] Concerns with/about AI
Dave’s Pro Tip: Don't be afraid to lean on your community. Don’t be afraid to ask them for things (donations, sure) and ask them for their story.
More About Dave Norris:
To Connect with Beyond the Donation Podcast:
Previous Episode
Storytelling You Can See: The Power of Video, an interview with DonorDock CMO Rob Burke
Our Guest: Rob Burke, CMO of DonorDock
About Rob: Rob is the Chief Marketing Officer of DonorDock, having spent the last two decades in the marketing world. He developed a passion for photography and video at an early age, which spurred his entrepreneurial venture using storytelling and helping companies share their vision.
(1:45) How nonprofits can leverage video for storytelling
(2:05) "If you are talking about yourself, it’s probably not the story. If you’re talking about the impact you’re making, the impact your customers are making, or the impact your community is making, that’s the story you should be telling.” - Rob Burke
(2:35) Budgeting for quantity and quality of video storytelling
(4:28) Other ways to share the story
(5:28) Determining and prioritizing where to air content
[7:55] Donor Engagement Ebook
[9:50] AI & Storytelling
Rob’s Pro Tip: With storytelling effectively, every story has a binary action – a positive and a negative. If you can change from that in your story, that’s what you need to care about.
[16:38] Wrap-up point on importance of demographics of your donor base
More About Rob Burke:
To Connect with Beyond the Donation Podcast:
Next Episode
An interview with Sami Bedell-Mulhern, Founder of The First Click
Our Guest: Sami Bedell-Mulhern, Founder of The First Click
About Sami: Sami has been involved with the nonprofit space since 2006. She found her niche role helping small to medium-sized nonprofits with their digital marketing with her consulting. She loves helping organizations share their stories in a more impactful way.
(3:30) The big mistake nonprofits make in their digital marketing
(4:45) Nonprofits making an impactful web presence
“Use your website to speak to the motivations of why the donors give... Speaking to the motivation of the visitor is critical.” - Sami Bedell-Mulhern
(6:00) Tying your goals into your digital marketing strategy
(7:01) The process of planning a website presence for an NPO
(10:23) How to make your mission stand out
“Understand you do what you do in a way that is uniquely you, that that’s okay, and you’re running your own race.” - Sami Bedell-Mulhern
[14:29] Where Sami recommends you start
[14:43] NPOs & social media
[16:21] Relationship among digital presence channels
[18:49] Social media and donor retention
[21:03] Dissecting the “promo kit”
[23:23] Other ways NPOs can successfully market without a large team or budget
More About Sami Bedell-Mulhern:
LinkedIn Digital Marketing Therapy Podcast Website
To Connect with Beyond the Donation Podcast:
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