Overcoming Toxic Independence with 7-Figure Business Coach Cait Scudder

04/11/22 • 49 min

Cait is a Forbes-featured 7-figure Business Coach for women and, in her words, your excuse’s worst nightmare.

But back when we met in 2019, she was in distress.

She’d been invited to deliver a TEDx talk, and suddenly found herself in unfamiliar territory. Cait was a master at riffing on livestreams. She had attracted a sizable social media following and went from quitting the 9-5 to multiple six figures as a business coach in just a few years, leaning hard on her magnetism and charisma, grounded in sharp intellect.

But a TED talk? That’s a whole different ball game, requiring precision and rehearsal.

In just 2 months we clarified her Big Idea, structured the talk, and wrote the script. I had the honor of traveling to upstate New York to watch her deliver the talk live and in-person on the Red Dot.

And within 10 minutes of that night, she transformed her business into a 7-figure global empire.

Today she’s a millionaire CEO, mom to the most adorable little girl - born just a week after my son - and has another on the way.

In this conversation, Cait and I pull back the curtain on the coaching industry: What is a business coach, when do you know you need one, and what should you expect from a coaching relationship?

She also explains the difference between 1-1 and group coaching, both for those thinking of joining a coaching program, and for coaches deciding which type of program to offer their clients.

And of course, Cait shares her story of a chance encounter with lasting impact.

Plus, she gives a super inspirational piece of advice to young professionals trying to make it in this increasingly chaotic and isolated world.

RELATED LINKS:

Website: https://Cait.co
Instagram: https://instagram.com/caitscudder
TEDx talk: https://www.youtube.com/watch?v=PU_SDcn5XGA

Cait is a Forbes-featured 7-figure Business Coach for women and, in her words, your excuse’s worst nightmare.

But back when we met in 2019, she was in distress.

But a TED talk? That’s a whole different ball game, requiring precision and rehearsal.

And within 10 minutes of that night, she transformed her business into a 7-figure global empire.

Today she’s a millionaire CEO, mom to the most adorable little girl - born just a week after my son - and has another on the way.

In this conversation, Cait and I pull back the curtain on the coaching industry: What is a business coach, when do you know you need one, and what should you expect from a coaching relationship?

She also explains the difference between 1-1 and group coaching, both for those thinking of joining a coaching program, and for coaches deciding which type of program to offer their clients.

And of course, Cait shares her story of a chance encounter with lasting impact.

Plus, she gives a super inspirational piece of advice to young professionals trying to make it in this increasingly chaotic and isolated world.

RELATED LINKS:

Website: https://Cait.co
Instagram: https://instagram.com/caitscudder
TEDx talk: https://www.youtube.com/watch?v=PU_SDcn5XGA

Previous Episode

Telling Stories That Connect with Storytelling Expert Francisco Mahfuz

Do you want to become more interesting than Netflix? Francisco is a storytelling expert and one of my favorite professional friends.

We met a couple years ago when he invited me to be one of the first guests on his podcast, of which I am also the first repeat guest.

It only seemed right that after hours of talking about my work on his show, he should have a chance to talk about his work on mine. And let me tell you, this is one of the most practical episodes in seasons.

We discussed the difference between motivational speaking and being a content matter expert, what a story really is and why you should be telling them in business, and where to find stories to tell. Then we did a deep dive on story structure, the different types and when they work, or don’t.

And of course, Francisco shares his story of a chance encounter with lasting impact.

Plus, he gives a very practical piece of advice to young professionals trying to make it in this increasingly chaotic and isolated world.

RELATED LINKS:

LinkedIn: https://www.linkedin.com/in/fmahfuz/
Bare: A Guide to Brutally Honest Public Speaking (book): https://amzn.to/3CFL5mB
Storypowers Bootcamp (course): https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
"The Secret of a Magical TEDx Talk" - My recent guest appearance on the Storypowers Podcast: https://brianmillerspeaks.com/storypowers-tedx-episode/

Next Episode

Brian on Relationships Rule! with Janice Porter

From Relationships Rule! show notes:

Talking is easy, connecting is hard – and according to Brian Miller it can be learned!

A magician turned author, speaker, and consultant on human connection – Brian Miller is here to help us understand what human connection really is, and how to magically connect to anyone.

Brian believes everyone deserves to feel heard, understood, and valued.

In this episode you will learn:

Why strangers are the easiest people to ask questions.
Why Brian spent an hour talking about human connection on stage but never talked about empathy.
Why the most interesting people are always the most interested people.
How connection always starts with understanding.
The art and importance of remembering names – Why names matter?

Listen to the full conversation: https://brianmillerspeaks.com/relationships-rule-podcast/