Beyond Her Campus - Celebrating 15 Years - Rosa Heyman on Evolving in Media: From Her Campus to Hearst

Rosa Heyman on Evolving in Media: From Her Campus to Hearst

09/30/24 • 31 min

Beyond Her Campus - Celebrating 15 Years

In this episode of Beyond Her Campus: Celebrating 15 Years, Julianne sits down with Rosa Heyman. They start by reminiscing about Rosa's journey from her time as a Her Campus Chapter Leader at Wash U, where she got her first taste of the media world, despite the university not having a journalism program. Rosa discusses her new role as Executive Director of Content and Brand Strategy at Hearst, where she’s crafting the future of iconic brands like ELLE, Harper’s Bazaar, and Town & Country. She explains the day-to-day challenges and excitement of future-proofing media brands amid the ever-shifting landscape of the industry.

Julianne and Rosa also touch on the importance of being adaptable and open to new opportunities, and Rosa shares insights from her remarkable career at publications like Cosmopolitan, Marie Claire, and People. The episode wraps up with advice for young professionals and reflections on the role Her Campus has played in Rosa’s career, emphasizing the importance of community and collaboration in media.

Rosa answers rapid-fire questions, revealing her desire for the upcoming election to happen and her career mantra: ‘Play chess, not checkers.’ Don’t miss this deep dive into the past, present, and future of media with Rosa Heyman.

Previous Episode

From Pre-Med to Digital Media: Deepa's Journey to Becoming a Director of Social Media

In the first episode of Beyond Her Campus: Celebrating 15 Years, host and Her Campus Community Director Julianne Skrivan sits down with Deepa Lakshmin, an alumna of Her Campus at the University of Pennsylvania and the current Director of Social Media at Lonely Planet.

Deepa reflects on her academic journey and the experience of transitioning from pre-med to clinical psychology before embracing her passion for writing and digital media. She shares how Her Campus provided an outlet for her writing during college, allowing her to explore journalism in new ways as the digital media industry evolved and ultimately decide to pursue it as a career. With honest insights into her career progression, Deepa’s story is both inspiring and educational for students and young professionals navigating their own career paths.

Next Episode

Balancing Act: Writing and Editing with Hannah Orenstein

In this episode of Beyond Her Campus, host Julianne welcomes author and editor Hannah Orenstein to celebrate 15 years of Her Campus. Hannah dives into her unique journey from aspiring magazine journalist and Her Campus's first intern, to becoming a published author and deputy editor at Bustle. She shares insights on balancing her roles, the influence of mentorship, and the serendipitous experience that led to her debut novel, Playing with Matches.

Hannah also discusses her new book, Maine Characters, set in her beloved Maine, and the creative benefits of writing longhand. The episode includes practical advice for aspiring writers, the impact of social media on her connection with readers, and the importance of mental health for balancing professional and personal goals. Tune in for an inspiring conversation packed with tips for writers and editors alike.