Rosa Heyman on Evolving in Media: From Her Campus to Hearst

In this episode of Beyond Her Campus: Celebrating 15 Years, Julianne sits down with Rosa Heyman. They start by reminiscing about Rosa's journey from her time as a Her Campus Chapter Leader at Wash U, where she got her first taste of the media world, despite the university not having a journalism program. Rosa discusses her new role as Executive Director of Content and Brand Strategy at Hearst, where she’s crafting the future of iconic brands like ELLE, Harper’s Bazaar, and Town & Country. She explains the day-to-day challenges and excitement of future-proofing media brands amid the ever-shifting landscape of the industry.

Julianne and Rosa also touch on the importance of being adaptable and open to new opportunities, and Rosa shares insights from her remarkable career at publications like Cosmopolitan, Marie Claire, and People. The episode wraps up with advice for young professionals and reflections on the role Her Campus has played in Rosa’s career, emphasizing the importance of community and collaboration in media.

Rosa answers rapid-fire questions, revealing her desire for the upcoming election to happen and her career mantra: ‘Play chess, not checkers.’ Don’t miss this deep dive into the past, present, and future of media with Rosa Heyman.