The discussion centres around Austin-Smith:Lord's role and approach in the architecture, engineering, and construction (AEC) sector, emphasising their multidisciplinary, design-led practice and the use of 3D visualization. Graham Ross (CEO) highlights the fact that 3D visualisation is potentially the key to more empathetic design. By enabling stakeholders, of all types, to be engaged early you unlock the opportunity for co-design. In doing so you inevitably introduce more empathy as the act forces one to listen to, and consider, the wants, needs and desires of all stakeholder audiences. The conversation also touches on the potential of data science and digital tools to inform design decisions, aiming for environmentally responsible and community-focused outcomes. Looking to the future, Graham’s vision involves leveraging 3D visualization and other technologies to enhance design processes and outcomes, emphasising empathy, creativity, and a collaborative approach to architecture.
https://www.amutri.com/
03/25/24 • 33 min
Beyond Dimensions - Making Space for Increased Empathy
Transcript
Hello everyone. Welcome to another episode of Beyond Dimensions. My name is Adam Sutcliffe. I'm the chief product officer of Amutri. Today I'm joined by Graham Ross, who is an architect, urban designer, and planner and also the CEO of Austin Smith Lord, where he's worked for the past 25 years designing to create fantastic environments and enhance life. When he's not at Austin Smith Lord, he is an honorary professor at the University of Dundee, a lecturer, and design tutor. So I'm not going to
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