Seven Low Cost Marketing Secrets

03/02/21 • 23 min

How many times have you felt like you don't even know where to begin when it comes to your marketing?

You want to be very, clear about what it looks like in your business to be profitable, and one of the ways is making sure you are utilizing effective marketing systems because even when you feel like you're maxed out and turning customers away, you still need to be marketing because you never know when that can shift. And that is a common mistake and common misconception that a lot of business owners make.

Marketing is never going away, even when we have a small budget. And quite a lot of entrepreneurs are working with a smaller budget because of the year that we've had. And this is true no matter when you're listening to this, this can happen at different points of growth in all different businesses

Let's review seven low-cost marketing secrets for small business owners and entrepreneurs. I'm going to run through them really quickly and then we're going to dive deeper into each one of them.

e-mail your clients and let them know what's going on on a consistent basis. They want you to communicate with them. They want to know what's happening. Communicate with your clients to let them know what's going on on a consistent basis.

Stay up to date on social media, post stuff, engage. Cross-promote with other businesses is key to success. Small businesses need to work together. Be very clear on who your target market is and only spend your marketing budget on marketing to them.

Use videos to connect! Find out what your clients want to know. Emailing your clients to let them know what's going on, your clients want to hear from you. This is an investment of time and you have to put some structure in, but you need to stand out i

Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You’re in the right place. Welcome to Beyond Common Business Secrets Podcast I’m your host, Tracey Watts Cirino

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How many times have you felt like you don't even know where to begin when it comes to your marketing?

Let's review seven low-cost marketing secrets for small business owners and entrepreneurs. I'm going to run through them really quickly and then we're going to dive deeper into each one of them.

Support the show

1. Earn a BEYOND Common Income, Lead a BEYOND Common Team, and Live a BEYOND Common life... Enroll in the BEYOND Common Essentials Course today!
2. Get the Books 📚

3. Hire Tracey to speak at your next big event

Let's Connect on Social 🤗 🤗
traceywattscirino.com/
...

Previous Episode

Are you ready for the Biggest Business Trends in 2021 and Beyond?

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Today, we are going to discuss trends in business for the new normal and how we can prepare our businesses to thrive in the future!
The # 1 thing to remember is that remote working is going to stay with us as a trend long after Covid!
I personally am from a salon background so I could do my marketing from home, I could do my coaching training, I could even start doing some of my hair cutting and color training. I cannot phone in or Zoom in doing a haircut or putting color on someone. But it's clear that remote working is going to stay on trend for any business where it works for their business model.
And digitizing how we do business will continue to accelerate. This was recognized as a good idea in 2019. Before Covid, it was a good idea. The pandemic accelerated these changes and now, it's necessary to have an online store and generate revenues on line no matter what business model you have.

I compiled a list of ways that you can adjust your business in this new modern virtual world to continue to stay relevant. It doesn't matter type of business you have. You can do this and come up with something cool and unique in every business category there is.
Add a customer service chatbot to your website. This is so important because we need to get constant feedback and we need our clients to know that we're available. They want to give feedback, so give them the opportunity. If you have not already, you need to build an e-commerce platform for your products, even your services. Some of them can be offered virtually.

Building an e-commerce platform for your products is so important, so is expanding in-person payment options to include digital wallets like Apple Pay, Google Pay, all virtual wallets, no matter what your area of expertise or your business is.
Offer virtual services and creat

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1. Earn a BEYOND Common Income, Lead a BEYOND Common Team, and Live a BEYOND Common life... Enroll in the BEYOND Common Essentials Course today!
2. Get the Books 📚

3. Hire Tracey to speak at your next big event

Let's Connect on Social 🤗 🤗
traceywattscirino.com/
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The #1 Essential to Success Business Owners need to do now!

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One of my favorite topics to discuss is also the #1 secret that you can use to be more successful in both life and business and that is being present. When we show up and are present for both life business and our families every day. This is the best present that we can give our loved ones.It's also the best present that you give your clients, your team, or anybody that you are showing up for. I know so often as business owners and leaders we are pulled in so many different directions that we’re unaware of how scattered we show up. One key is more active listening in a conversation. Don't just wait for your turn to talk. Really listen to them. Understand that you only have so many hours in a day that you can connect with people and be really present. While you're at work, give it your all, be present, attend to the relationships, both the client and the team members that need you to be all in while you're there.

People feel appreciated when they are seen and heard. A very simple way to show someone you value them is to look them in the eye.

And, when you are with your family, trust that everything's OK at work. Then, while you're home, trust that everything's OK at work. Be present, and be all in with the kids. I realize more people are working from home, and it's not easy. Just shut the door and say, OK, during this time, I'm at work. And you can even put a sign up that says "in session." You're at work now and 100% focused on it.

I talk about this in Beyond Common, 12 Essentials for Success in Life, and in the Workplace there's a whole chapter about being present with different ideas that support you’re being present practice. Remember this is the sexy side of

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1. Earn a BEYOND Common Income, Lead a BEYOND Common Team, and Live a BEYOND Common life... Enroll in the BEYOND Common Essentials Course today!
2. Get the Books 📚

3. Hire Tracey to speak at your next big event

Let's Connect on Social 🤗 🤗
traceywattscirino.com/
...

Beyond Common Business Secrets - Seven Low Cost Marketing Secrets

Transcript

[00:00:03.330]
Are you feeling overwhelmed and not sure where to start with your marketing right now? Do you have a low budget to work with when it comes to your marketing? Hi, I'm Tracy Watts Cirino, the author of Beyond Common Twelve Essentials for Success in Life and the Workplace and the founder of Beyond Common Coaching and Training Company. And welcome to Common Busin