
Beyond 8 Figures
A.J. Lawrence

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Top 10 Beyond 8 Figures Episodes
Goodpods has curated a list of the 10 best Beyond 8 Figures episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Beyond 8 Figures for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Beyond 8 Figures episode by adding your comments to the episode page.

04/17/24 • 58 min
When it comes to continuous improvement methods, there’s no one better than Justin Breen, founder of BrEpic Network, to talk about the best tools for slow but steady personal and professional growth. In this conversation, he shares his best pracices, from strength assessments to pattern recognition, that have shaped his entrepreneurial journey and also helped numerous businesses thrive in competitive landscapes.
About Justin Breen
Justin Breen is the dynamic force behind BrEpic Network, a cutting-edge public relations firm that connects and elevates visionary entrepreneurs and brands. Justin's unique approach to business and life has been shaped by his experiences as a top-tier journalist, acclaimed author, and relentless innovator. His books, "Epic Business" and "Epic Life," have inspired countless individuals to pursue greatness through simplicity, focus, and a relentless commitment to improvement.
Beyond his professional accolades, Justin is a sought-after international speaker known for his compelling insights into the power of networking, storytelling, and mindset. He has a knack for distilling complex concepts into actionable steps that anyone can follow to achieve their fullest potential.
Key Insights:
- Play to your strengths. Operating in your zone of genius results in higher productivity and a greater quality of work. Once you pinpoint your innate strengths, prioritize tasks that align with them and strategically delegate the rest. This boosts overall team efficiency and allows everyone to work in their areas of expertise. (06:45)
- Transform weaknesses into opportunities. What you’ve considered your weaknesses can be used as learning moments and give you new ideas for growth, like a new market niche, a unique product feature, or an innovative service model that sets you apart from the competition. (12:02)
- Win the right game. Take time to reflect on what success truly means to you. Then, create your own success metrics based on your values and goals. For instance, if community impact is vital to you, measure success by the difference you make in other people's lives rather than just your profits. (18:05)
- Be your own leader first. Before leading others, ensure you are effectively leading your own life. This includes maintaining a healthy work-life balance, nurturing personal relationships, and committing to personal growth and self-improvement. (22:29)
- Work on your mindset. The right mindset attracts the right network and invites new opportunities. Develop and nurture a growth mindset to set the stage for positive outcomes and the right opportunities that resonate deeply with your aspirations. (41:44)
Justin’s best advice for entrepreneurs:
“If you have the right mindset, it attracts the right network, and then that network creates the right opportunities for you.” (42:01)Connect with Justin:
Resources Mentioned:
- Join BrEpic Network
- Read Epic Life by Justin Breen
- Kolbe
- Gallup Clifton Strengthfinders
- The Enneagram
- Working Genius
- Good to Great by Jim Collins
- Built to Last by Jim Collins
- The Hitchhiker's Guide to the Galaxy by Douglas Adams
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Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services w...

12/18/24 • 63 min
You know me—I’m all about breaking things down and finding the best ways to get stuff done. But this time? We’re going way beyond theory. In this episode, my good friend and collaborator, Kevin Ashcroft, jumped in and showed me how to actually build TWO apps—live. Step by step, no fluff, just straight-up action. Watching it happen blew my mind, and trust me, you’re gonna want to see this for yourself. It’s a total game-changer for anyone who’s ever thought about creating their tools.
You might know Kevin from previous episodes, but if this is your first time listening to Beyond 8 Figures, let me catch you up. Kevin, CEO of WP Support Specialists and author of Outsourcing for Success, is the kind of entrepreneur who takes ideas and runs with them fast. Using tools like Claude AI and Replit, he’s built custom apps, like a meal and exercise tracker tailored to his specific health needs, in just 45 minutes. Yep, you read that right—45 minutes. And in this episode, he’s showing us exactly how it’s done.
What You’ll Learn in This Episode:
- How Kevin built a functional personal app to manage his health using AI tools in under an hour.
- The benefits and challenges of creating tailored solutions versus using off-the-shelf apps.
- Insights into Kevin’s process for launching the "Content Refresh Manager" WordPress plugin.
- Why personal software is the next frontier for entrepreneurs.
- How AI can democratize app development, empowering non-technical founders.
Key Takeaways:
- AI is Your Brainstorming Buddy: Watching Kevin work with AI tools felt like seeing someone brainstorm with the ultimate creative partner. Sure, there were a few frustrating moments, but the payoff? Totally worth it.
- Keep It Simple: Kevin’s approach to app-building is a great reminder that you don’t need flashy features to make a big impact. Sometimes, the cleanest, simplest solutions are the ones that truly deliver.
- Make It Work for You: One thing that stood out was how customizable Kevin’s tools were. It’s a great example of how entrepreneurs can align their productivity tools with their specific goals instead of settling for one-size-fits-all solutions.
- From Idea to Marketplace: Kevin didn’t just stop at personal apps—he showed us how to take that same energy and use it to create a WordPress plugin that’s already live and making waves.
Building exactly what you need is more accessible and game-changing than ever. Watching Kevin create tailored apps in real time was a powerful reminder that innovation doesn’t have to be expensive, flashy, or overly complex—it’s about solving real problems with simple, practical tools that work for you.
Why This Matters
Running a business is hard enough without wasting time on tools that don’t fit or waiting for someone else to solve your problems.
I’ve been in those moments where nothing quite fits—whether it’s a process that feels clunky or a tool that almost does the job but leaves you frustrated. What I love about what we dive into here is the idea that you don’t have to wait around or settle anymore. You can actually build something that fits your needs, and it’s not as complicated as it sounds.
For me, it was a reminder that we don’t have to play by the old rules. We can create what we need, when we need it. If you’re trying to get over a bottleneck or just make your business run smoother, trust me, this episode is worth your time. It’s one of those conversations that sticks with you and makes you rethink what’s possible.
Let’s Work Together
If you’re ready to stop relying on cookie-cutter solutions and start building tools that work for your business, let’s talk. Whether refining your strategy, streamlining your operations, or scaling smarter, I can help you create a roadmap that fits your goals—and makes the most of your time and resources.
👉 Schedule a free 30-minute consultation with me today: calendly.com/ajlawrence/30min
Together, we’ll figure out how to take your business to the next level—no fluff, just real, actionable steps.
Kevin's best advice for entrepreneurs:
"Instead of using something and kind of fitting into it, you can quite easily create your own software that fits into you."Resources mentioned:

Reducing Business Complexity with Profit Platforms with Rob Braiman, Cogent Analytics
Beyond 8 Figures
06/15/22 • 52 min
As your business grows, it becomes more and more complex. Rob Braiman has made it his mission to reduce business complexities and help entrepreneurs become the best versions of themselves. In this episode, he shares some examples of how he does this, as well as what it takes to run a thriving business.
About Rob Braiman:
Rob Braiman is a serial entrepreneur. He is currently the CEO of Cogent Analytics, a business management consulting firm that he founded, which is changing the face of consulting. Honor, courage, wisdom, faith, perseverance, and loyalty are foundational to everything that Rob does in his life and in his business.
Written by Rob Braiman, the book “Mission Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success,” is a valuable resource for business owners and entrepreneurs. With contributions from 26 top professionals, it offers valuable insights on leadership and provides practical tips for achieving success in the business world.
For a comprehensive book review, check out this page.
Episode highlights:
- Every business is built on 4 foundational pillars: business development and marketing, organizational engineering, operational engineering, and measurement. Neglecting even just one pillar will destabilize the entire business so all of them require equal focus. (11:11)
- Human behavior is driven more by recognition and having a voice than by financial gain. If you have employees, keep this in mind, because the best-run businesses are those within which everyone has a vested interest. (15:23)
- The journey of entrepreneurship is full of challenges, and it is those challenges that empower you and help you to grow as an entrepreneur. Don’t run from them, embrace them. (18:58)
- If you are running a business on your own, there will come a point where you will keep doing the same thing and getting the same result. This is the breaking point where you may need an extra set of eyes to point out the faultlines which are preventing you from growing. (19:16)
- Profit Engineering explained simply: rather than thinking about profit as a residual thing (i.e. revenue less cost = profit) think in terms of “Revenue less profit = what you can spend.” (23:20)
- As you progress along your entrepreneurial journey, the dynamics become more complex. It requires a lot of heart and soul to push through each threshold; success does not happen overnight. (27:45)
Rob’s best advice for entrepreneurs:
“The best run businesses are the ones where there is a vested interest from the employees, true leadership, true measurement and operational guidance.” (14:24) As a business owner, it is up to you to ensure that your business is being run in the most effective way possible and these are the areas that require your attention.
Connect with Rob:
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Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

$11M Exit- Viki Winterton, Expert Insights Publishing
Beyond 8 Figures
09/25/18 • 41 min
Viki Winterton is the founder of Expert Insights Publishing, home of best-selling and award-winning books and magazines, where visionaries and those on the rise come together to create immediate impact.
Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! Broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey
How involved was Viki in the firm? (2:41)
- When Viki hit her 20s, she started working part-time for an ad agency between her modelling gigs.
- There was a fierce desire to be more in control of life.
- Modelling is somewhat manipulated by a lot of different factors.
- When you get to the age of 24 it is time to retire, for a lot of models, which Viki decided to pursue.
- A lot of recruitment and general advertising was done during the time that there was a bad recession.
Who were Viki’s partners at that current point? (5:06)
- She acquired a number of other smaller agencies and then approached a full-service agency about sharing a space and sharing their creative department.
- Three years later the owner of that department was interested in Viki’s part and made her an offer to acquire her portion of the agency.
- He ended up buying her portion of the agency for the big sum of $12M.
How her business grew and what Viki would’ve done differently (7:12)
- Since she was so young, all of Viki’s energy was going into billing and getting bigger numbers.
- As they grew, they had to take contracts several times, which almost doubled their size. This meant that they also needed to nearly double their headcount.
- In her mature years, she could see people planning for growth without planning how to grow.
- If she would have had any regrets, it would probably be that she tampered with their growth to be a little less dramatic.
- When they acquired two businesses, she would have changed that, some of the people would also change along with the business, because it would’ve resulted in the way that the business was run.
- When Viki initially worked in the business, she loved it, but as it got bigger she realized that she preferred a more entrepreneurial background or environment.
- In this day and age, it would be wonderful to talk about profitability as there is a movement behind that. Those in bigger businesses or those starting out should be looking at profitability.
Viki’s advice for entrepreneurs? (32:44)
- First and foremost you must follow your bliss. If you do what you love, everything comes naturally.
- All information is free on the internet and people have access to this information to make their business successful. But one thing they can’t replace is passion and the bliss that they find by doing what they are passionate about.
Expert Insights Publishing
Expert Insights Publishing has helped more than 100 companies, experts, writers, and entrepreneurs to successfully define their dreams and their businesses to achieve success for over 30 years. They are a 23-time #1 International Bestseller and award-winning publisher.
Resources
Connect with Viki: LinkedIn
Expert Insights Publishing: Website
Beyond 8 Figures: Website
See omnystudio.com/listener for privacy information.

06/10/20 • 59 min
$321 Million Dollar Exit From Restaurant Delivery, Will Moore CEO of Moore Momentum
$321 Million Dollar Exit, Will Moore | Restaurant Delivery | Moore Momentum
$321 million exit: doorstep delivery. Imagine having WIll Moore’s ”nothing can stop me” attitude, and wondering what kind of problems do people have right now, that need to be solved. But it wasn’t always that way, rewind to college where he described himself as having a typical victim attitude until a serendipitous event changed his life forever. Now he’s the guy known for catching sight of and observing trends, in a big way.
Rolling back a few years; he had graduated from Rollins College and was enjoying success in real estate. Looking for trends and problems that needed solving. The answer flashed, the need for quality college-friendly housing. Arise Rollins Rentals, the solution for his alma mater and the momentum for his financial success.
Business was booming. Like many, he was working long hours and ordering a lot of take out. Takeout wasn’t new but a variety of choices were, making ordering in food a little bit sweet and a little bit sour. Tiring of Pizza or Chinese food options spawned his next venture, the restaurant industry’s first doorway delivery company.
Growth was hydrated with influxing franchise dollars and gobbling up small town USA delivery businesses. Fast food forward a decade to cash out at $321Million!
Will’s latest message is ripe today. When the current climate is one where, the rubber meets the road. Whether you’re speaking your truth, taking the moral high ground or worried about alienating people, you are damned if you do and damned if you don’t. But it makes us who we are, and it’s part of our core.
What he knows for sure? Money is not the secret to happiness. In fact, Will believes our greatest entrepreneurial business is one’s life. Balancing mindset, emotional and physical health, building relationships and giving back to the world. Spending time with people you love and building momentum in all 5-core areas of your life.
After exiting Doorway Delivery, WIll’s purpose is to Shine his spotlight and expertise into the latest trend of self awareness. Will has discovered financial and career makes up only 1⁄5 of our happiness quotient. Real happiness requires us to fire on all cylinders in the 5-core areas of life. The first part is building momentum; and he offers a gamified experience that helps one stop the failure habits in each of the five core areas of their life, replacing them with success habits. The second: teaches how to use your five cores so you too, can fire on all cylinders.
In this episode, Steve, Mary, Richard, and Will discuss
- Backlash
- It’s not about words it’s about actions
- A polarized nation struggling for answers.
- Lessons on scale and looking for an exit.
- Barriers to entry: If you have a good product, the key is to develop loyal customers through great consistent experience is your best barrier to entry.
- 5 core areas of your life
- Rollup strategy
Key Takeaways:
- Moremomentum.com Download your “What’s your core”
- Trade: WTRH and accompanying disclaimer
Best Advice I Ever Received:
Stop talking about and do it. Fail beautifully and improve every single day.
Connect with Will:
Twitter: @mooremomentum1
Website: http://www.mooremomentum.com
Email: [email protected]
YouTube: https://www.youtube.com/channel/UCBBnybi_zZquxqB9rZIP6Zw
LinkedIn: https://www.linkedin.com/in/mooremomentum
Instagram: @mooremomentum and @5scorelife
Follow Beyond 8 Figures:
- Website: Beyond8Figures.com
- Twitter: @beyond8figures
- Facebook: Beyond 8 Figures
- Instagram:@b8fpodcast
- Email: [email protected]
Search for: Recent Episodes

$10M+ Annual Revenue – Annie Hyman Pratt, CEO | Executive Consultant Leading Edge Teams |The Coffee Bean & Tea Leaf Family
Beyond 8 Figures
03/24/20 • 53 min
$10M+ Annual Revenue – Annie Hyman Pratt, CEO | Executive Consultant Leading Edge Teams |The Coffee Bean & Tea Leaf Family
$10M+ Annual Revenue – Annie Hyman Pratt, CEO | Executive Consultant Leading Edge Teams |The Coffee Bean & Tea Leaf Family
Business from Mom and Pops Stores to 70+ International Locations in 7 Years
Annie more than 10x’d her family business – The Coffee Bean and Tea Leaf – taking it from seven domestic “Mom & Pop Shops” to an International Brand of 70+ stores, all in seven years time. She then lead the company through a highly successful sale.
Annie spent the next two decades as a top-tier business consultant specializing in “rapid growth and change.” She has since worked with 50 plus entrepreneurial companies—in diverse industries—guiding them through virtually every challenge and and stage of growth imaginable.
Annie Hyman Pratt, is the master at developing leaders and teams that drive rapid growth and sustainable results – so Entrepreneurs can work on the strategic and visionary aspects of their business – and have the time, freedom, and impact they desire.
No other leadership or team development consultant comes close to Annie’s level and scope of experience. Her track record of success stems from her unique approach to business strategy, structure, systems, finance, and the “missing link” of human behavior that brings it all together.
Whatever challenges you may be facing in your business, Annie has likely seen it—and solved it.
In this episode, Steve, Mary, Richard, and Annie discuss:
- The Family work dynamic
- The Coffee Revolution was on in the 90’s
- Outmanned Locations Vs Family members
- Download Annie’s Free G (www.leadingedgeteams.com/beyond)
Key Takeaways:
- Hire a super competent leadership team
- Want to scale but you are stuck in the weeds?
- Focus of building Functions
Best Advice I Ever Received:
Judgement is an emotional reaction, which clouds your thinking, diverts your focus, and steals your energy. Gaining the skill and discipline to release judgements is the single most beneficial behavior to increase your success in business and in life. = What I learned at USM
Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business:
You can’t be an “A Player” and run a 10MM business. At that point you MUST be an A+ Leader, because you will no longer be doing 95% of the task type work, and you will be leading, mentoring, structuring and cultivating a culture where people step up and do their best work
Connect with Annie:
Facebook: https://www.facebook.com/anniehymanpratt/
Twitter: https://twitter.com/AnnieHymanPratt
Instagram: https://www.instagram.com/anniehymanpratt/
YouTube: https://www.youtube.com/channel/UCdFmarmCnd8ePWNbLo5myWA
Linkedin: https://www.linkedin.com/in/anniehymanpratt/
Follow Beyond 8 Figures:
- Website: Beyond8Figures.com
- Twitter: @beyond8figures
- Facebook: Beyond 8 Figures
- Instagram:@b8fpodcast
- Email:[email protected]
Search for:
Recent Episodes
- 8 Figures with Matthew Korban from protecting his house with a rifle in Lebanon to an award winning business
August 25, 2020 - $321 Million Dollar Exit From Restaurant Delivery, Will Moore CEO of Moore Momentum
June 10, 2020 - $300M+ Houston Curtis, The Billion Dollar Hollywood Heist
May 27, 2020 - $100 Million Business | Marek Zmyslowski, Investing in Africa
May 5, 2020 - $10M+ | Mac Lackey Started, Scaled & Sold 6 Businesses and Raised Over $75 Million in Capital
April 28, 2020

03/05/20 • 53 min
Today, we are joined by Rich Schefren, the Founder and President of Strategic Profits, a company that has surpassed $10 million in annual revenue. In this episode, we delve into an important principle that Rich embodies: different is always better than better. Listen in as Rich shares his experiences and strategies for creating lasting value and making a positive impact on the lives of others.
About Rich Schefren:
Rich Schefren, Founder and President of Strategic Profits, is a highly regarded figure known as the “guru to the gurus.” With a track record of adding over 15 billion dollars in revenue for his clients, he has established himself as a trusted authority in the business world. Rich’s expertise has been featured in renowned media outlets such as The Wall Street Journal, Newsweek, ABC, NBC, FOX, MSNBC, and The Discovery Channel. From turning around his family’s struggling clothing business to creating a thriving hypnosis center and leveraging his marketing prowess in the online world, Rich’s entrepreneurial journey is a testament to his ability to drive results and share his knowledge with aspiring entrepreneurs.
Drawing on his extensive experience and passion for empowering entrepreneurs, Rich has authored several books, such as “Internet Business Manifesto,” “A Dent in the Universe,” and “Reality Check: Desires, Beliefs and What ‘Value’ Really Means to Your Prospects.” Through these works, he shares invaluable wisdom on personal growth, unleashing individual strengths, and effectively communicating value to target markets.
Browse our curated collection of Business Books for more enriching reads.
In this episode, Steve, Mary, Richard, and Rich discuss:
- Different is always better than better
- Benefits of combining the past with the future
- Leave people better off than when you found them
- That which is most personal is most general
Connect with Rich:
- Twitter: @richschefren
- Instagram: @therealrichschefren
- Website:https://strategicprofits.com
- YouTube: youtube.com/user/richschefren
- LinkedIn: https://www.linkedin.com/in/rich-schefren-4945471/
Follow Beyond 8 Figures:
- Website: Beyond8Figures.com
- Twitter: @beyond8figures
- Facebook: Beyond 8 Figures
- Instagram:@b8fpodcast
Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

02/21/20 • 53 min
$10+ Million in Annual Revenue – Rod Khleif, Lifetime Cash Flow Podcast
Rod Khleif, Director of Lifetime Cash Flow Podcast, with Annual Revenue of $10M+
Rod Khleif is a multiple business owner and philanthropist who is passionate about entrepreneurship and giving back. As one of the country’s top business, real estate, and peak performance luminaries, Rod has owned over 2,000 homes and apartment buildings, building over 22 businesses in his 40 year career, several which have been worth tens of millions of dollars.
Focus on cash flow. @RodKhleif
Soaring from humble beginnings as a young, impoverished Dutch immigrant to incredible success, Rod’s experience involves both remarkable triumphs and spectacular failures, which he affectionately calls “Seminars”. He explains the mindset required to recover from losing $50 million in the crash of 2008 to the success he enjoys today. Rod can speak to the psychology of success, mindset for taking action, and any business or real estate topic in great depth, contributing firsthand knowledge and skills to the discussion.
Rod also founded the Tiny Hands Foundation, which has benefited more than 75,000 community children in need.
In this episode, Steve, Mary, Richard, and Rod discuss:
- His rags-to-riches-to-rags-to-riches story
- Living on the Compound
- He lost everything in 2008 – $50 Million
- Spectacular Failures: Seminars
- Due diligence checklist for multi-family unit
Best Advice I Ever Received:
From an old man in Denver that owned lots of free and clear apartments: To buy real estate and let other people pay if off. When free and clear it would equate to “buckets of money”
Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business:
Create a business plan, do a SWOT analysis, learn everything you possibly could about that potential business and barriers to entry. Look for equity investors, execute on the plan and utilize the EOS system from the book Traction to run the business like a well oiled machine.
Connect with Rod:
- Twitter: @RodKhleif
- Website: http://Rodkhleif.com , https://rodsbootcamp.com , https://www.tinyhandsfoundation.org/
- Email: [email protected]
- Facebook: facebook.com/rodkhleifofficial
- LinkedIn: rodkhleif
- Instagram: Rod_Khleif
Follow Beyond 8 Figures:
- Website: Beyond8Figures.com
- Twitter: @beyond8figures
- Facebook: Beyond 8 Figures
- Instagram:@b8fpodcast
- Email:[email protected]
Search for:
Recent Episodes
- 8 Figures with Matthew Korban from protecting his house with a rifle in Lebanon to an award winning business
August 25, 2020 - $321 Million Dollar Exit From Restaurant Delivery, Will Moore CEO of Moore Momentum
June 10, 2020 - $300M+ Houston Curtis, The Billion Dollar Hollywood Heist
May 27, 2020 - $100 Million Business | Marek Zmyslowski, Investing in Africa
May 5, 2020 - $10M+ | Mac Lackey Started, Scaled & Sold 6 Businesses and Raised Over $75 Million in Capital
April 28, 2020 - $10M+ 2 Businesses – Susie Carder, CEO | SD Consulting
April 7, 2020 - $10M+ Annual Revenue – Ann...

Rebecca Costa, Dazai Advertising Inc.
Beyond 8 Figures
11/07/19 • 54 min
Rebecca Costa Exited Dazai Advertising Inc.
Best Advice I Ever Received: If you don’t fail big then maybe you haven’t aimed high enough.
Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: The most important advice is to differentiate! Differentiating yourself, your product and services, translates to commanding higher prices.
In this episode, Steve, Mary, Richard, and Rebecca discuss:
- How to prepare for an exit
- Finding your focus as a company
- Branding and diversifying
- The future of technology
Key Takeaways:
- If you don’t fail big then maybe you haven’t aimed high enough
- Owning your own business will always require you to be there, no matter how many people you hire
- Your brand is the most important differentiator
- Look for what is obvious in human behavior, even if it seems trivial
“The number one differentiator, is a perceived differentiator. That is the enduring differentiator that you can have. Perception is reality. So, the perceived differentiator that is worth investing in, is your brand.” — Rebecca Costa
About Rebecca Costa: World renowned sociobiologist and futurist, Rebecca Costa, shows how artificial intelligence-powered predictive models can predict future events with unprecedented accuracy, paving the way for leaders to act before-the-fact. Using real world examples, she demonstrates how the certainty of future outcomes is changing the way businesses and governments solve problems and preempt danger. Costa’s work has been heralded by Richard Branson, John Sculley, E.O Wilson, Jim Lehrer, George Mitchell, Alan Dershowitz and Nobel laureates such as James Watson, and featured in The Washington Post, USA Today, New York Times, San Francisco Chronicle, etc.
Connect with Rebecca Costa:
Twitter: rebeccacosta
- Facebook: rebeccadcosta/
- Website: rebeccacosta.com
- Email: [email protected]
- Youtube: TheRebeccaCosta
- LinkedIn: rebecca-costa
Follow Beyond 8 Figures:
- Website: Beyond8Figures.com
- Twitter: @beyond8figures
- Facebook: Beyond 8 Figures
- Instagram:@b8fpodcast
- Email: [email protected]

08/04/21 • 41 min
Serial Entrepreneur Pete Martin joins A.J. to discuss how you can go from entrepreneur, to enterprise, to empire, to exit by doing less. They talk about the importance of having the right team, why not all business is good business, escaping the rainmakers dilemma, and how co-innovating with your customers can maximize your growth and business income.
Tune in to learn how to build a business around what’s important to you to create long term value.
About our Guest:
Pete Martin is the founder of Ask My Board, which is the sixth company he has started. In AskMyBoard, he coaches businesses using the Four Pillars of Power and the Catapult Method, ensuring they grow to be resilient and financially healthy businesses. He has sold his other 5 businesses with an average return of 11x to his investors. He is the author of the upcoming book, "Sparking a Mobile Revolution; How Mobile Voting Will Change the World as We Know It.”.
On today’s episode:
- Who is Pete Martin? - 0:47
- How Pete Martin was doing this work pro bono before starting his company. - 02:11
- How he grew his company without outside capital (and how he learned about organic growth). - 04:21
- Who is his ideal client? -06:58
- The four transition points of the entrepreneurial journey (where are you on this scale?). - 07:48
- The four pillars of power explained (and how he turned down a $5 MM dollar contract).- 10:24
- How the four pillars of power work together and influence each other. - 17:04
- 99% of the problems that entrepreneurs have are THIS kind. - 18:05
- What is the rainmaker’s dilemma? (and how to make a plan that actually sticks). - 24:01
- What is the Catapult Method? - 27:27
- How Pete Martin defines success. - 30:26
- Did you know Pete Martin has an awesome band? - 32:55
- Takeaways from today’s show (and a HUGE discount on Pete’s services)- 37:29
Key Takeaways:
- The decisions you take when growing your company largely depend on whether you have external funding or are growing organically.
- There are four key stages of the entrepreneurial journey: entrepreneur, enterprise, empire, and exit. Moving between these stages, and within these stages, requires different skill sets, different strategies, and different investments.
- The four pillars of power are: team, customers, capital, and strategic execution. Strategic execution is when you are co-innovating with your customers and when you are co-innovating with your customers you’ve got an extremely valuable business and have the maximum amount of options with what you can do with your company.
- People problems constitute the large majority of problems that an entrepreneur faces. So, a great way to overcome this challenge is to ask yourself: what is my dream employee like?
- The Catapult Method is about maintaining a healthy business from the outset so that it is set up for growth but can also be a lucrative exit.
Are you using your time strategically?
[26:19] “How we approach entrepreneurs as they create this growth plan is, it literally comes down to ’what are you doing on a day to day basis?’, literally, because that’s where the rubber meets the road. And if you say ‘hey I want to grow and I want to scale’ and you’re spending 8 hours filling RFPs I can tell you that you’re going to hit your limit. And frankly, a lot of ego gets in the way.”
How does the way you use your time facilitate or hinder your growth? Tell us in the comments, and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast.
Connect with Pete Martin:
- LinkedIn: @petegmartin
- Twitter: @askmyboard
- Website: https://askmyboard.com/
Connect with A.J.Lawrence:
- Website: ajlawrence.com
- Email: [email protected]
- Instagram: @ajlawrence
- LinkedIn: A.J. Lawrence
- Twitter: @ajlawrence
- Medium: @a.j.lawrence
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- Website: Beyond8Figures.com
- Twitter: @beyond8figures
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FAQ
How many episodes does Beyond 8 Figures have?
Beyond 8 Figures currently has 294 episodes available.
What topics does Beyond 8 Figures cover?
The podcast is about Management, Entrepreneurship, Growth, Podcasts, Business and Strategy.
What is the most popular episode on Beyond 8 Figures?
The episode title '$300M+ Houston Curtis, The Billion Dollar Hollywood Heist' is the most popular.
What is the average episode length on Beyond 8 Figures?
The average episode length on Beyond 8 Figures is 43 minutes.
How often are episodes of Beyond 8 Figures released?
Episodes of Beyond 8 Figures are typically released every 7 days.
When was the first episode of Beyond 8 Figures?
The first episode of Beyond 8 Figures was released on Aug 22, 2018.
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