How To Have a Thriving Business as a Coach with Cathy Smith
03/12/24 • 35 min
Welcome to the BetterScope Podcast
In BetterScope we Unpack the Human Story Behind the Headlines!
Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference.
Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future.
So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.
Sponsored by RemoStaff
This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations.
Schedule a 15-minute Discovery Call with RemoStaff
Show Summary
In this episode of BetterScope, we dive deep into the nuances of starting and running a successful coaching business with marketing expert Cathy Smith. Boasting over 35 years of experience, Cathy has transitioned from graphic design to marketing, and now specializes in helping coaches amplify their businesses.
Guest Bio
Cathy Smith is an inspiring speaker, acclaimed author, and marketing expert with over 35 years in the industry. As the author of the Coaches Marketing Roadmap, she’s a leading authority in coaching and marketing, dedicated to helping coaches build successful businesses. Her approach blends traditional marketing with digital-age strategies, proven in her work with hundreds of businesses to enhance their brand and audience reach.
The Coaches Marketing Roadmap distils Cathy’s vast experience into practical strategies for coaches at all levels, lauded for its real-world applicability and empathetic guidance. Known for her engaging, clear, and relatable style, Cathy’s workshops and keynotes are interactive and empowering, enabling attendees to immediately apply their learnings. Her contributions have made her a sought-after consultant and speaker in coaching and marketing communities.
Show Notes
Join us on BetterScope where Cathy Smith shares her insights about how to have a successful business as a coach!
- Cathy Smith underscores the vitality of niche selection and audience targeting.
- She illustrates her point by citing her own experience with assisting legal professionals and paralegals in various towns.
- Cathy goes on to elaborate on the crucial task of choosing the right marketing platforms, urging coaches to consider their audience's hangout spots and their personal comfort with the platform.
- Cathy recommends that coaches concentrate on perfecting their craft and delegate non-core activities, such as bookkeeping, to others. She advises that coaches should adjust their session lengths based on the client's pre-existing knowledge and free time.
- Cathy touches upon the blurry lines between consulting, coaching, and mentoring, noting that in Australia, coaching is largely an unregulated field. However, she mentions specific qualifications and certifications pertinent to corporate coaching within the region.
- Cathy’s contact information: Email ([email protected]), LinkedIn (https://www.linkedin.com/in/cathy-smith/).
Interested to be our Next Guest?
If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit. Just click on the link below.
Schedule a Quick Pre-Interview Call
Do You Like Our Episode?
We are happy to introduce you with our existing episodes with our awesome guests. Click the link below to check out more of our episodes.
Relevant Links from the Episode
Cathy's LinkedIn: https://www.linkedin.com/in/cathy-smith/
Sponsor: https://remostaff.com/
BetterS...
Welcome to the BetterScope Podcast
In BetterScope we Unpack the Human Story Behind the Headlines!
Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference.
Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future.
So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.
Sponsored by RemoStaff
This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations.
Schedule a 15-minute Discovery Call with RemoStaff
Show Summary
In this episode of BetterScope, we dive deep into the nuances of starting and running a successful coaching business with marketing expert Cathy Smith. Boasting over 35 years of experience, Cathy has transitioned from graphic design to marketing, and now specializes in helping coaches amplify their businesses.
Guest Bio
Cathy Smith is an inspiring speaker, acclaimed author, and marketing expert with over 35 years in the industry. As the author of the Coaches Marketing Roadmap, she’s a leading authority in coaching and marketing, dedicated to helping coaches build successful businesses. Her approach blends traditional marketing with digital-age strategies, proven in her work with hundreds of businesses to enhance their brand and audience reach.
The Coaches Marketing Roadmap distils Cathy’s vast experience into practical strategies for coaches at all levels, lauded for its real-world applicability and empathetic guidance. Known for her engaging, clear, and relatable style, Cathy’s workshops and keynotes are interactive and empowering, enabling attendees to immediately apply their learnings. Her contributions have made her a sought-after consultant and speaker in coaching and marketing communities.
Show Notes
Join us on BetterScope where Cathy Smith shares her insights about how to have a successful business as a coach!
- Cathy Smith underscores the vitality of niche selection and audience targeting.
- She illustrates her point by citing her own experience with assisting legal professionals and paralegals in various towns.
- Cathy goes on to elaborate on the crucial task of choosing the right marketing platforms, urging coaches to consider their audience's hangout spots and their personal comfort with the platform.
- Cathy recommends that coaches concentrate on perfecting their craft and delegate non-core activities, such as bookkeeping, to others. She advises that coaches should adjust their session lengths based on the client's pre-existing knowledge and free time.
- Cathy touches upon the blurry lines between consulting, coaching, and mentoring, noting that in Australia, coaching is largely an unregulated field. However, she mentions specific qualifications and certifications pertinent to corporate coaching within the region.
- Cathy’s contact information: Email ([email protected]), LinkedIn (https://www.linkedin.com/in/cathy-smith/).
Interested to be our Next Guest?
If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit. Just click on the link below.
Schedule a Quick Pre-Interview Call
Do You Like Our Episode?
We are happy to introduce you with our existing episodes with our awesome guests. Click the link below to check out more of our episodes.
Relevant Links from the Episode
Cathy's LinkedIn: https://www.linkedin.com/in/cathy-smith/
Sponsor: https://remostaff.com/
BetterS...
Previous Episode
Mental Fitness for the Business with Susanne Mueller
Welcome to the BetterScope Podcast
In BetterScope we Unpack the Human Story Behind the Headlines!
Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference.
Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future.
So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.
Sponsored by RemoStaff
This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations.
Schedule a 15-minute Discovery Call with RemoStaff
Show Summary
In this episode, we conversed with Susanne Muller, a distinguished professional in sales, marketing, and coaching with an impressive educational background and professional credentials. Susanne shares her international journey from Switzerland to New York, her career development, and her challenges, including how running helped her.
Guest Bio
Susanne Mueller, hailing from Switzerland and now based in New York, began her career in airline sales and marketing, gaining global exposure. With a Master’s in organizational development from Columbia University, a Bachelor’s in psychology from Marymount Manhattan College, and an executive coaching certificate, she's well-equipped. With experience in government and leading global projects for Nestlé, Susanne has coached leaders across industries, emphasizing mindful thoughts for success.
Show Notes
Join us on BetterScope where Susanne Mueller will share her insights about being an Iron Woman and being mentally fit for business!
- Susanne discusses the power of networking, the diversity of her coaching clientele, and her devotion to lipstick leadership—aimed at empowering women leaders.
- Susanne advocates for daily well-being practices and is driven by a mission to improve the world through diversity and inclusion.
- She provides insights into the demanding life of an entrepreneur and the parallels between training for marathons, transitioning to triathlons due to injury, and setting sights on completing an Ironman—a testament to her focus on preparation and resilience.
- They discussed the importance of accountability, preparation, outsourcing, and social media visibility for business success, drawing analogies between physical challenges like climbing Mount Kilimanjaro and thriving in the business world.
- Susanne’s contact information: Email ([email protected]), LinkedIn (https://www.linkedin.com/in/susanne-mueller-ma/).
- Visit Susanne’s website at www.susannemueller.biz to learn more.
Interested to be our Next Guest?
If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit. Just click on the link below.
Schedule a Quick Pre-Interview Call
Do You Like Our Episode?
We are happy to introduce you with our existing episodes with our awesome guests. Click the link below to check out more of our episodes.
Relevant Links from the Episode
Susanne's Website: www.susannemueller.biz
Sponsor: https://remostaff.com/
BetterScope Podcast: https://www.betterscope.show/
Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir
Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min<...
Next Episode
Insider Real Estate Tactics for Sydney Buyers with Richard Lu
Welcome to the BetterScope Podcast
In BetterScope we Unpack the Human Story Behind the Headlines!
Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference.
Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future.
So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.
Sponsored by RemoStaff
This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations.
Schedule a 15-minute Discovery Call with RemoStaff
Show Summary
In this episode, Lyubo dives into the dynamic Sydney property market with guest and expert buyer's agent, Richard Lu. With over a decade of sales experience, Richard shares his mission to revolutionize the real estate buying process, ensuring a fair opportunity for all.
Guest Bio
Richard Lu is a Sydney based Buyers Agent helping both investors and home buyers purchase property in the Sydney market. He has over 10 years of sales experience across the sales and construction industry. He created his buyer agency to change the mindset on how you purchase a property and challenge the conventional way of how real estate is bought. And he believes everyone should have a fair go at purchasing a property and create a unique system to simplify that journey saving you time, money and hassle. There is nothing too hard in his book, they call him the done deal man!
Show Notes
Join us on BetterScope where Richard Lu shares his insights about property buying in Sydney!
- Throughout our discussion, they explore the 2024 Sydney property landscape, characterized by a surge in prices due to a combination of supply shortages, population growth, and a robust auction market.
- Despite historical peaks and dips, Richard Lu, provides insight into the current steady state of the market, a phenomenon attributed to the persisting lack of supply.
- Richard urges listeners to approach property purchasing with thorough preparation—recommending building inspections, contract assessments, and keeping broader environmental concerns in mind. With a nod towards fiscal practicality, he cautions against chasing unrealistic property dreams on limited budgets.
- Richard predicts more borrowing and demand, possibly escalating property prices even further. He draws attention to construction challenges, which compound the supply issue, as borrowing and labor costs soar.
- Richard emphasizes the role of buyer's agents in securing advantageous deals and accessing elusive off-market opportunities. He illustrates how his tailored, experienced-driven approach can lead to significant client savings and more informed buying decisions.
- Richard’s contact information: Email ([email protected]).
- Visit Richard's website at www.elitepropertyconsulting.com.au/ to learn more.
Interested to be our Next Guest?
If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit. Just click on the link below.
Schedule a Quick Pre-Interview Call
Do You Like Our Episode?
We are happy to introduce you with our existing episodes with our awesome guests. Click the link below to check out more of our episodes.
Relevant Links from the Episode
Richard's Website: http://www.elitepropertyconsulting.com.au/
Sponsor: https://remostaff.com/
BetterScope Podcast:
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