Running a Portfolio of Products with Tim Schumacher

02/23/24 • 34 min

How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

Visit our website for the detailed episode recap with key learnings.

saas.group — Tim’s company
UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
TinySeed
Send Tim an email
Follow Tim on LinkedIn
Follow Dirk Sahlmer on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Visit our website for the detailed episode recap with key learnings.

saas.group — Tim’s company
UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
TinySeed
Send Tim an email
Follow Tim on LinkedIn
Follow Dirk Sahlmer on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Previous Episode

QA in Email Marketing with Michael Wilding

With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

Visit our website for the detailed episode recap with key learnings.

DEPT® — Michael’s place of work
Litmus, Email on Acid — template testing tools
Postman
Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Next Episode

Pricing and Packaging for SaaS with Dan Balcauski

How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.