Managing SaaS Growth with Asia Orangio

04/07/23 • 42 min

How do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.

Visit our website for the detailed episode recap with key learnings.

DemandMaven — Asia’s company
Hacking Growth — a book by Sean Ellis and Morgan Brown
Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
North Star KPI
Van Westendorp Price Sensitivity Survey
How Superhuman Built an Engine to Find Product-Market Fit
Price Intelligently Blog
Software Pricing Design with Chris Mele
10+ Survey Email Examples for Your SaaS + Free Template
Follow Asia on Twitter and on LinkedIn
In Demand Podcast

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Visit our website for the detailed episode recap with key learnings.

DemandMaven — Asia’s company
Hacking Growth — a book by Sean Ellis and Morgan Brown
Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
North Star KPI
Van Westendorp Price Sensitivity Survey
How Superhuman Built an Engine to Find Product-Market Fit
Price Intelligently Blog
Software Pricing Design with Chris Mele
10+ Survey Email Examples for Your SaaS + Free Template
Follow Asia on Twitter and on LinkedIn
In Demand Podcast

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Previous Episode

Software Pricing Design with Chris Mele

Why should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Next Episode

SaaS Brand Architecture with Karrie Sanderson

What makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

Visit our website for the detailed episode recap with key learnings.

Typeform, Smartsheet — Karrie’s previous employers
Uncovering Customer Insights with Aggelos Mouzakitis
Wynter — a research platform
Warby Parker — an example of a consistent brand
Brandfolder, Frontify — Digital asset management systems
Connect with Karrie on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.