Implementing Self-service SaaS with Franciska Dethlefsen

09/20/24 • 34 min

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Visit our website for the detailed episode recap with key learnings.

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Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Previous Episode

Measuring Paid Media for SaaS with Barbara Galiza

How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Visit our website for the detailed episode recap with key learnings.

Data Discrepancies in Marketing Sources
Snowplow, Segment – data platforms
Decoding Marketing Mix Modeling: A Complete Guide
GeoLift, Holdout – types of tests
Measuring the ROI of Email with Claudiu Murariu
The consequences of privacy features and regulations for consumers
021 Newsletter
Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Next Episode

Managing Priorities with Harry Max

Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Visit our website for the detailed episode recap with key learnings.

Managing Priorities – Harry’s book
The Eisenhower Matrix
RICE, ICE – scoring models for prioritization
Prune the Product Tree Method
Innovation Games – a book by Luke Hohmann
Analytic Hierarchy Process
The Max Priorities Pyramid
Thinking in Bets – a book by Amy Duke
How I Master Productivity with the “Mise en Place” Method
Follow Harry on LinkedIn
Visit Harry’s website

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.