A Story On Data: Evolution, Technology and More w/ Mohammad Mortada | Below The Fold

In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI.

Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue.

Tune in to discover the future of data in marketing!

Timestamps:

00:00 Introduction

00:22 Guest Background and Experience

01:09 Understanding the Podcast Title

02:41 Diving into Data: History and Evolution

04:06 The Impact of Social Media on Data

05:22 Challenges in Data Management

07:19 Real-Time Data and Customer Engagement

14:51 Transforming Customer Service with Data

19:36 High Standards in Customer Service

20:53 Technological Adoption and Strategy

21:29 Marketing Technology Landscape

23:22 Barriers to Martech Investment

25:23 Data Integration Challenges

30:19 Agency Roles and Campaign Planning

34:29 CDP vs DMP: A Shift in Mindset

40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs

28:50 Technological Advancements and Future of Identity Graphs

31:43 The Role of Identity Graphs in Marketing

35:54 Challenges and Solutions in Implementing Identity Graphs

41:01 Conclusion and Final Thoughts

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