Below The Fold | Marketing & Advertising Show
Ibrahim Jabri
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Top 10 Below The Fold | Marketing & Advertising Show Episodes
Goodpods has curated a list of the 10 best Below The Fold | Marketing & Advertising Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Below The Fold | Marketing & Advertising Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Below The Fold | Marketing & Advertising Show episode by adding your comments to the episode page.
E-Commerce Trends & Challenges: Insights w/ Jad Sfeir & Zeina Kettaneh
Below The Fold | Marketing & Advertising Show
05/29/24 • 42 min
This episode of Below the Fold podcast features an engaging discussion on the current state and future of e-commerce. Host Ibrahim Jabri and guest Jad Sfeir, Principal at 6TIUM, along with Zena Kettaneh from Publicis Media, delve into the mainstream adoption of e-commerce in their region, highlighting both advancements and challenges. Including the growth of e-commerce, alternative payment options, and the necessity of significant investments.
They explore the role of subscription models, cash on delivery, and the implications of cookie deprecation on digital marketing strategies.
Further, they discuss the integration of AI and other technologies in e-commerce to enhance customer experience and operational efficiency. The episode concludes with a rapid-fire segment comparing various social media platforms in terms of their advertising capabilities and effectiveness for e-commerce.
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From Corporate Success To Personal Branding Guru with Seif El Hakim
Below The Fold | Marketing & Advertising Show
09/09/24 • 51 min
Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.
Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.
Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.
Timestamps:
00:00 Introduction to Below the Fold
00:50 Guest Introduction: Hakim's Journey
02:46 Marketing Insights and Experiences
06:29 The Power of Creativity in Marketing
11:07 Mentorship and Influences
17:50 The Role of Martial Arts in Success
21:34 Transition to Personal Development
22:12 Cultural Shifts and Personal Development
23:09 Embracing Mentorship and Reading
25:48 The Birth of the Alpha Movement
27:47 Mindset vs. Skillset
30:33 The Importance of Mentorship
33:55 Personal Branding in the Digital Age
38:43 Effective Marketing Strategies
45:17 Final Thoughts and Advice
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Starting a Social Media Agency in Dubai w/ Laure De Wit
Below The Fold | Marketing & Advertising Show
08/12/24 • 47 min
Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.
Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.
Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.
Timestamps:
00:00 Introduction
00:51 Starting a Social Media Agency in Dubai
01:13 Finding Your Niche in Social Media Marketing
04:06 Challenges and Strategies in Social Media Marketing
05:59 Client Acquisition and Relationship Building
12:18 Tools and Equipment for Content Creation
19:50 Engagement and Platform Strategies
24:33 Leveraging Trends for Brand Engagement
24:59 The Power of Humor in Social Media
27:12 TikTok vs. Instagram: Platform Dynamics
28:47 Client Communication and Expectations
30:38 The Challenge of Going Viral
32:09 Strategies for Organic Growth
33:27 The Importance of Trends and Timing
42:44 Tools and Techniques for Content Creation
43:59 Advice for Aspiring Agency Owners
46:04 Final Thoughts and Contact Information
Tune in to learn how to turn your passion into a thriving business!
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Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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🔗Linktree: https://buff.ly/3VF3s4Q
Decoding the Future of Money w/ Kareem Monem
Below The Fold | Marketing & Advertising Show
08/05/24 • 73 min
Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas.
We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy.
Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems.
Timestamps:
00:00 Introduction
00:24 Guest Introduction: Kareem Monem's Career Journey
01:07 Early Career in Greece: Assistive Technology
03:11 Transition to the UK: Working with Microsoft
04:25 Move to the Middle East: Joining Publicis Group
04:59 Evolution of Digital Marketing
07:47 Leadership at Digitas
12:18 Defining Money and Its Modern Perception
14:47 Decentralization and Digital Currencies
26:23 Challenges and Opportunities in Banking
32:02 Vodafone's Digital Wallet and SMS Banking
32:37 Building Digital Banking in East Swatini
34:15 Social Banking and Domestic Abuse Support
36:40 Personalized Financial Services and AI
43:06 The Future of Digital Wallets
50:02 Financial Inclusion and Literacy
55:30 The Future of Money: Predictions and Implications
01:06:30 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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Power of Personal Branding: Tips and Insights w/ Kelly Lundbeg
Below The Fold | Marketing & Advertising Show
07/29/24 • 54 min
Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators.
This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively.
Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.
Watch the Full Episode and Follow us on Social Media! ↓
Timestamps:
00:00 Introduction
00:42 Kelly's Journey to Personal Branding
01:47 The Evolution of Personal Branding
03:37 Defining Personal Branding
05:51 Key Elements of a Strong Personal Brand
08:48 Tailoring Your Personal Brand Across Platforms
12:44 Starting Your Personal Branding Journey
14:41 Auditing and Enhancing Your Personal Brand
18:33 Success Stories and Strategies
24:33 The Importance of Personal Branding Goals
25:58 The Power of Personal Branding in Business
26:11 Stephen Bartlett's Insight on Personal Branding
27:03 Monetizing Your Personal Brand
27:43 The Role of Employees in Personal Branding
29:11 Staying Relevant in a Fast-Changing Media Landscape
30:11 Content Creation Strategies
32:37 Balancing Authenticity and Content Creation
33:44 Overcoming the Fear of Posting
38:20 Networking and Personal Branding
40:44 Public Speaking and Personal Branding
42:36 Activities to Build Confidence and Personal Branding
45:06 The Importance of Personal Branding Across Industries
46:57 Tools and Resources for Personal Branding
48:10 Kelly Lundberg's Book and Final Thoughts
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📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud
Below The Fold | Marketing & Advertising Show
07/22/24 • 52 min
Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry.
Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.
Timestamps:
00:00 Introduction
00:15 Meet Joe & Ghaith: The SEO Experts
00:35 Joe's Journey in Digital Marketing
01:51 Discussing the Show's Name: Below the Fold
03:47 Defining SEO and Its Importance
05:06 SEO: Page Ranking vs. Website Ranking
06:04 The Value of Quality Traffic in SEO
10:18 SEO Tools and Real-Time Data
13:06 Best Practices and Keyword Trends
14:29 Impact of Google's Algorithm Changes
15:12 On-Page SEO: Keywords, Content, and Meta Tags
19:41 Off-Page SEO: Backlinks and Authority
23:09 Relevance of Backlinks in SEO
24:29 Impact of Social Media on SEO
28:00 Technical SEO Essentials
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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A Story On Data: Evolution, Technology and More w/ Mohammad Mortada | Below The Fold
Below The Fold | Marketing & Advertising Show
07/15/24 • 46 min
In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI.
Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue.
Tune in to discover the future of data in marketing!
Timestamps:
00:00 Introduction
00:22 Guest Background and Experience
01:09 Understanding the Podcast Title
02:41 Diving into Data: History and Evolution
04:06 The Impact of Social Media on Data
05:22 Challenges in Data Management
07:19 Real-Time Data and Customer Engagement
14:51 Transforming Customer Service with Data
19:36 High Standards in Customer Service
20:53 Technological Adoption and Strategy
21:29 Marketing Technology Landscape
23:22 Barriers to Martech Investment
25:23 Data Integration Challenges
30:19 Agency Roles and Campaign Planning
34:29 CDP vs DMP: A Shift in Mindset
40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs
28:50 Technological Advancements and Future of Identity Graphs
31:43 The Role of Identity Graphs in Marketing
35:54 Challenges and Solutions in Implementing Identity Graphs
41:01 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast
Below The Fold | Marketing & Advertising Show
07/01/24 • 48 min
In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field.
Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.
Timestamps:
00:00 Introduction and Episode Preview
01:23 Understanding Neuromarketing
06:03 Practical Applications and Examples
11:59 Cultural and Generational Influences
15:33 The Role of Neuromarketing in Branding
23:24 Branding Power: Pepsi vs. Coca Cola
24:35 Ethical Debates: Nudge Theory in Neuromarketing
26:19 Personalization and Consumer Experience
29:51 Behavioral Economics Insights
36:22 AI's Role in Hyper-Personalization
38:04 Regional Perspectives in Neuromarketing
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📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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Marketing Transformation: Performance, Cloud Computing & More w/ Ryan Fletcher | Below The Fold Podcast
Below The Fold | Marketing & Advertising Show
06/17/24 • 50 min
In episode five of "Below the Fold," Ryan Fletcher, who oversees digital data and technology for Initiative MENA, joins the show to discuss the current state of performance marketing and data analytics in the region.
The discussion encompasses several key themes: the dichotomy between waiting for a perfect solution and utilizing iterative data, the application of AI in performance marketing, the challenges and benefits of cloud computing, and the intricacies of automated bidding strategies.
Additionally, the conversation explores blockchain technology's potential in combating ad fraud and emphasizes the significance of traditional marketing principles amidst the evolution of digital strategies. Real-world examples and case studies are used to illustrate effective optimization strategies and highlight future trends within marketing agencies.
Timestamps:
00:00 Introduction
00:37 Industry Insights on Performance Marketing
03:48 The Role of AI in Data Analytics
07:09 Data-Driven Decision Making
10:24 Challenges with Data Providers in the Region
18:13 Optimization Strategies and AI Transparency
26:38 Agency's Role in Client Solutions
27:20 Challenges with Pmax and Contextual Advertising
29:38 Cross-Channel Integration and Market Mix Modeling
32:04 AI and Data Science in Marketing
33:37 Ideal Tech Stack for Marketing
36:26 Blockchain in Marketing
41:11 Future Trends and Innovations in Marketing
44:46 Epic Performance Marketing Case Study
48:08 The Future of Agencies with AI
50:15 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
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Business Transformation: Identity Graphs Unveiled w/ Steven Sidawi | Below The Fold
Below The Fold | Marketing & Advertising Show
07/08/24 • 45 min
Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies.
Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.
Timestamps:
00:00 Introduction
00:08 Discussing the Show's Name and Concept
00:47 Guest Introduction and Background
01:10 Early Career and Digital Marketing Journey
01:41 Evolution of Digital Marketing
02:31 Introduction to Identity Graph
02:41 Explaining Digital Identity Graph
05:18 Importance of Identity Graphs in Business
06:57 Building and Utilizing Identity Graphs
15:25 Deterministic vs. Probabilistic Matching
19:15 Turning Probabilistic Data into Deterministic Matches
20:03 Zero Party Data and Validation
20:33 Building Identity Graphs with Location Data
22:36 Adoption and Applications of Identity Graphs
28:50 Technological Advancements and Future of Identity Graphs
31:43 The Role of Identity Graphs in Marketing
35:54 Challenges and Solutions in Implementing Identity Graphs
41:01 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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FAQ
How many episodes does Below The Fold | Marketing & Advertising Show have?
Below The Fold | Marketing & Advertising Show currently has 26 episodes available.
What topics does Below The Fold | Marketing & Advertising Show cover?
The podcast is about Branding, Analytics, Marketing, Social Media, Entrepreneur, How To, Advertising, Ecommerce, Podcasts, Education, Digital Marketing, Business, Artificial Intelligence and Marketing Strategy.
What is the most popular episode on Below The Fold | Marketing & Advertising Show?
The episode title 'Decoding the Future of Money w/ Kareem Monem' is the most popular.
What is the average episode length on Below The Fold | Marketing & Advertising Show?
The average episode length on Below The Fold | Marketing & Advertising Show is 50 minutes.
How often are episodes of Below The Fold | Marketing & Advertising Show released?
Episodes of Below The Fold | Marketing & Advertising Show are typically released every 6 days, 23 hours.
When was the first episode of Below The Fold | Marketing & Advertising Show?
The first episode of Below The Fold | Marketing & Advertising Show was released on May 27, 2024.
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