Below The Fold - Marketing & Advertising Show
Ibrahim Jabri
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Top 10 Below The Fold - Marketing & Advertising Show Episodes
Goodpods has curated a list of the 10 best Below The Fold - Marketing & Advertising Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Below The Fold - Marketing & Advertising Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Below The Fold - Marketing & Advertising Show episode by adding your comments to the episode page.
Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival
Below The Fold - Marketing & Advertising Show
05/12/25 • 13 min
Key Topics Covered:
- How AI can democratize personalized education
- “Daisy”: An AI tutor designed to support—not replace—teachers
- Using voice tech to reach learners without devices or literacy
- What real-world deployment looks like in underserved communities
- Designing AI for accessibility first—not just performance
- Why building for inclusion requires cross-sector collaboration
About the Guest
Max Dinser is the Founder and CEO of Digital Bricks, a company creating AI-powered tools to make education scalable, personalized, and human. With a background at Microsoft and a passion for accessible learning, Max is redefining how tech can serve teachers and students around the world.
In Collaboration With:
@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, @DubaiAICampus, and Trescon
📍 Recorded at the Dubai AI Festival at DIFC Innovation Hub
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival
Below The Fold - Marketing & Advertising Show
05/12/25 • 23 min
Key Topics Covered:
- How AI can help teachers do more with less—and have fun doing it
- The role of prompt engineering in student learning
- Redefining 21st-century skills: emotional resilience, creativity, and critical thinking
- What it takes to build a national framework for AI in education
- Why happiness—not just grades—should be the metric of success
- Supporting teachers through the transition to AI-powered classrooms
- How student voices can guide faster, better, and more inclusive innovation
About the Guest
Dr. Dala Kakos is a leading voice in student-first AI policy. As an expert at the Emirates Council for Digital Education (ECHD), she works with public and private sector partners to create sustainable, inclusive, and joyful education systems for the future.
Produced in collaboration with:
@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundry, @DubaiAIFestival, @DubaiAICampus, and Trescon
📍 Dubai AI Festival at DIFC Innovation Hub
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Education for an AI Generation | Dr. Sonia Ben Jaafar with Naveen Bharadwaj at Dubai AI Festival
Below The Fold - Marketing & Advertising Show
05/13/25 • 20 min
🎧 Topics include:
- How AI is reshaping education-to-employment pipelines
- The launch of MAAN RAI and skills-based job matching
- Why youth need more than just degrees—they need direction
- Digital inclusion, emotional intelligence & building future-ready communities
🎧 Now streaming on all major audio platforms.
🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd
In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media
Below The Fold - Marketing & Advertising Show
04/22/25 • 28 min
In this episode:
- The evolution of PR in the Middle East & North Africa
- AI vs. human connection: can tech ever truly replace empathy?
- Why meaningful relationships still drive brand and business success
- Inside scoop: What to expect from Dubai AI Festival 2025
- Building a legacy through content, culture, and connection
Guest spotlight: Shadi Dawi
- Global PR Leader, Regional & Global PR Director at Trescon
- Award-winning Technology Journalist (Dubai, 2023)
- First graduate in AI Journalism & Metaverse Media (2022)
- Architect of 400+ C-suite interviews and 50+ leadership trainings
- Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit
- Learn more: www.shadidawi.com
Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.
TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from Shadi
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Top 10 media trends in 2025 with Dana El Zein (Part 1)
Below The Fold - Marketing & Advertising Show
06/02/25 • 22 min
📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.
🔍 In this episode:
- Why media costs keep rising—and how to stay efficient
- The growing power of creative as your targeting tool
- How social search, AI search, and zero-click results are breaking the old SEO model
- The rise of Performance Max, Advantage+, and AI-led campaign automation
- Why first-party data is more critical than ever
- The unshakable dominance of short-form video—and why most brands still get it wrong
💡 This is your roadmap for staying relevant in a market that’s moving faster than ever.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
AI For Good: Reshaping Careers, Education, and the Future of Work
Below The Fold - Marketing & Advertising Show
02/17/25 • 22 min
Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, questioning whether it adequately prepares future generations for a world increasingly dominated by technology.
As the conversation unfolds, they highlight the urgent need for individuals to acquire new skills to navigate the rapidly evolving digital economy. The Below The Fold Podcast dives deep into the critical importance of personal branding, especially for job seekers striving to stand out in a competitive landscape. Will Snow shares invaluable insights on how confidence and the ability to showcase unique skills can trump traditional resumes, providing listeners with actionable marketing strategies to elevate their personal brands.
Listeners will find themselves captivated by discussions on the delicate balance between utopia and dystopia in our technologically advanced world. How will adaptability and regulation shape our future? Will we thrive in a world filled with opportunities, or will we falter under the weight of technological advancements? These pressing questions are tackled head-on, encouraging listeners to embrace change and remain optimistic.
The Below The Fold Podcast serves as a beacon for entrepreneurs and marketing enthusiasts alike, offering expert interviews that delve into the intersection of marketing and technology. With insights on digital marketing trends, brand development, and the ever-evolving landscape of social media marketing, this episode is a treasure trove for anyone looking to enhance their advertising strategies.
Join us for an enlightening discussion that blends practical marketing advice with futuristic visions of our society. Whether you're a seasoned marketer, an aspiring entrepreneur, or simply curious about the role of AI in our lives, this episode is packed with the knowledge you need to stay ahead of the curve. Tune in to the Below The Fold Podcast and discover how to harness the power of AI and personal branding to carve your path in this dynamic world.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal
Below The Fold - Marketing & Advertising Show
04/08/25 • 19 min
Key Topics Covered:
• What custom bidding is—and why it matters now more than ever
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behind custom bidding: inputs, outcomes, and what to track
• How to structure your bidding models for real-world impact
• Brand health vs performance marketing—and how to balance both
• Why marketers need to own their numbers and not rely blindly on algorithms
• Leadership, data, and the evolving role of marketing in 2025
Key Takeaways:
✔ Custom bidding isn’t just for data scientists—every performance marketer should understand it
✔ You can scale smarter, faster, and more profitably with the right bidding strategy
✔ Relying on Google or Meta to optimize your campaigns? It’s time to take control
✔ Brand building and bidding are not mutually exclusive—they should support each other
If you’re serious about leveling up your paid media game, this episode is a blueprint.
Loved this episode? Subscribe, leave a review, and tell us your biggest insight!
⏱ Timestamps
00:00 – Intro
01:45 – What is custom bidding (and why it’s misunderstood)
04:20 – Where smart bidding falls short
08:12 – Inputs that matter: defining value in your bidding model
13:50 – Common mistakes in performance bidding strategies
18:24 – Real-life example: building custom bidding from scratch
23:08 – Why marketers need to think like product managers
27:32 – Balancing brand health with aggressive bidding goals
32:10 – How custom bidding increases profitability
36:40 – Final thoughts from Hicham on owning your strategy
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Intelligence by Design: LLMs, Leadership & the Future of AI | Dr. Hakim Hacid with Will Snow at Dubai AI Festival
Below The Fold - Marketing & Advertising Show
05/14/25 • 20 min
🎧 Topics include:
- Inside Falcon 1, 2, and 3: UAE’s open-source LLMs
- The role of ethics in next-gen AI systems
- Why the Gulf is becoming a serious AI innovation hub
- Scaling autonomous agents and robotics with on-board intelligence
- The case for keeping humans in the loop—always
In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Scaling Intelligence: Building the Infrastructure for Generative AI | Ahmed Gamal at Dubai AI Festival
Below The Fold - Marketing & Advertising Show
05/16/25 • 4 min
🔑 Key Topics:
- What is Soca AI and how does it work?
- Why on-prem AI matters for security and performance
- How AI agents will collaborate in the near future
- The role of human creativity in an AI-driven world
- Dubai as a global hub for AI innovation
📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit
Below The Fold - Marketing & Advertising Show
05/31/25 • 8 min
🔍 Topics include:
- How Pay10 became the UAE’s first live Open Finance platform
- Why instant settlement can transform SME growth
- Building with three licenses: SVF, RPS, and Open Banking
- Real-time infrastructure vs legacy card systems
- Advice for founders navigating complex regulation
📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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FAQ
How many episodes does Below The Fold - Marketing & Advertising Show have?
Below The Fold - Marketing & Advertising Show currently has 67 episodes available.
What topics does Below The Fold - Marketing & Advertising Show cover?
The podcast is about Branding, Analytics, Marketing, Social Media, Ai, Entrepreneur, How To, Advertising, Ecommerce, Podcasts, Education, Digital Marketing, Business, Artificial Intelligence and Marketing Strategy.
What is the most popular episode on Below The Fold - Marketing & Advertising Show?
The episode title 'Decoding the Future of Money w/ Kareem Monem' is the most popular.
What is the average episode length on Below The Fold - Marketing & Advertising Show?
The average episode length on Below The Fold - Marketing & Advertising Show is 36 minutes.
How often are episodes of Below The Fold - Marketing & Advertising Show released?
Episodes of Below The Fold - Marketing & Advertising Show are typically released every 6 days, 22 hours.
When was the first episode of Below The Fold - Marketing & Advertising Show?
The first episode of Below The Fold - Marketing & Advertising Show was released on May 27, 2024.
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