Marketing holdovers with few blockbusters hitting the big screen

01/23/24 • 12 min

Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases.

Topics and times:

Weekend box office compared to previous years - 0:16
Box office overview - 1:40
I.S.S. audience analysis - 3:46
I.S.S. and holdover marketing recommendations - 6:13
What’s coming next week? - 8:44
Vista Group Customer Conference - 10:23

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total.
The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total.
Wonka held 3rd position with $6.4M domestically.
Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally.
Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.

Topics and times:

Weekend box office compared to previous years - 0:16
Box office overview - 1:40
I.S.S. audience analysis - 3:46
I.S.S. and holdover marketing recommendations - 6:13
What’s coming next week? - 8:44
Vista Group Customer Conference - 10:23

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total.
The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total.
Wonka held 3rd position with $6.4M domestically.
Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally.
Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.

Previous Episode

How well did Mean Girls and The Beekeeper sing at the box office?

The musical Mean Girls debuted at the top of the US box office this past long weekend, while Jason Statham’s The Beekeeper followed close behind. Join us as we dive into the audiences and box office results for each on this week’s episode of Behind the Screens!

Topics and times:

Freezing impact on the box office - 0:16
Domestic box office overview - 1:54
Mean Girls box office in-depth - 3:11
Mean Girls audience analysis - 3:44
Mean Girls hold and reception - 7:27
The Beekeeper box office overview - 9:09
The Beekeeper audience analysis - 9:43
Other debut films & Soul’s theatrical release - 13:40
Next week - 15:30
Vista Group Customer Conference - 16:00

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Mean Girls debuted to the top domestic spot with $33.2M across the 4-day weekend in the US ($28M across 3 days) and $6.5M internationally for an opening weekend total of $35M.
The Beekeeper grossed $19M domestically in its opening weekend, and a further $17M internationally for a worldwide gross of $34M.
Wonka took 3rd position with $11M domestically this weekend, and crossed the half-billion dollar mark globally.
Book of Clarence opened to the 9th position in the domestic box office with a $3M gross.
Soul, Disney’s direct-to-streaming Pixar title of 2020 released in theatres and was 20th at the box office for the weekend, only grossing $557,000.

Next Episode

Waiting for Argylle

Mean Girls and The Beekeeper battle for the top position in a week of holdovers as we wait for the debut of Argylle. While it’s the quietest week in a long time, it’s not silent, with Fighter making a sizable splash in the international market, so join us for a (very) brief run through the global box office this week on Behind the Screens.

Topics and times:

One of the toughest box office weekends in years - 0:35
Box office overview - 1:04
What we saw this week - 2:55
Domestic box office holds - 4:25
Next week - 5:20

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Beekeeper and Mean Girls vie for first position, with each making between $7.3-7.4M in the domestic market.
Internationally, Fighter was the biggest global film this week, grossing $1M from the US and $21M from 23 territories internationally.
Wonka, in third position domestically, had a drop of 12% for $5.9M.
Migration dropped only 6%, grossing $5.1M domestically. Globally, it crossed the $100M mark this past weekend, reaching $101.2M.
Anyone But You dropped 11% for $4.8M, passing $50M internationally and bringing its global total to $127M.