'Disastertising', Programmatic's Pulse, Google Cuts Ad Spend and Delivery Leeway | April 30, 2020
Behind the Numbers: an EMARKETER Podcast04/30/20 • 26 min
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?
04/30/20 • 26 min
1 Listener
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
Select type & size
<a href="https://goodpods.com/podcasts/behind-the-numbers-an-emarketer-podcast-35280/disastertising-programmatics-pulse-google-cuts-ad-spend-and-delivery-l-1534976"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 'disastertising', programmatic's pulse, google cuts ad spend and delivery leeway | april 30, 2020 on goodpods" style="width: 225px" /> </a>
Copy