The Art of Swipe Files And Using AI to Copywrite With Neville Medhora
05/22/23 • 31 min
AI tools like ChatGPT are all the rage these days. While they won't write everything effectively for you, they can be a real time saver if used correctly. So rather than opening up Microsoft Word or Google Docs and wondering how you will write some compelling copy for your customers or clients, you can use a tool like ChatGPT.
It'll generate headlines for you. It could help you turn product features into benefits and give you a good angle or an introduction for your emails, your sales page, or even your blog post about your latest product or service.
Not only that, but these tools take away some of the mystery surrounding copywriting. In other words, they make it easier for everybody to express themselves. And if you're a writer working online, copywriting is a valuable skill because it will help you sell your products, services, books, articles, and, of course, your ideas.
In this week's interview, I caught up with the expert copywriter, Neville Medhora. He runs swipefile.com, a fantastic website if you want to browse new and old copy that has stood the test of time.
He also runs copywritingcourse.com, where you can get your copy workshops from Neville and his team.
In this episode, we discuss:
- How Neville got started way back in 1998
- How Neville built a successful finance blog
- Neville's approach to using AI tools to write copy
- The art of using a swipe file
- How to grow your platform as a writer
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
AI tools like ChatGPT are all the rage these days. While they won't write everything effectively for you, they can be a real time saver if used correctly. So rather than opening up Microsoft Word or Google Docs and wondering how you will write some compelling copy for your customers or clients, you can use a tool like ChatGPT.
It'll generate headlines for you. It could help you turn product features into benefits and give you a good angle or an introduction for your emails, your sales page, or even your blog post about your latest product or service.
Not only that, but these tools take away some of the mystery surrounding copywriting. In other words, they make it easier for everybody to express themselves. And if you're a writer working online, copywriting is a valuable skill because it will help you sell your products, services, books, articles, and, of course, your ideas.
In this week's interview, I caught up with the expert copywriter, Neville Medhora. He runs swipefile.com, a fantastic website if you want to browse new and old copy that has stood the test of time.
He also runs copywritingcourse.com, where you can get your copy workshops from Neville and his team.
In this episode, we discuss:
- How Neville got started way back in 1998
- How Neville built a successful finance blog
- Neville's approach to using AI tools to write copy
- The art of using a swipe file
- How to grow your platform as a writer
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
Previous Episode
Insider Tips for Making a 6-Figure Living as an Amazon Indie Author With Marc Reklau
This week, I caught up with a highly successful Amazon indie author. His name is Marc Reklau. He's from Germany but lives in Budapest, Hungary.
Marc got into the self-publishing game about ten years ago, when selling books on platforms like Amazon was much easier. He writes about personal development, self-help and covers topics like productivity, happiness, habits, and money.
He also uses Amazon ads prolifically to sell copies of his non-fiction books. Believe it or not, he's had a huge success selling books translated into different languages, specifically Spanish.
I was fascinated to hear about Marc's approach – firstly, to writing his books and, secondly, to promoting them via Amazon ads.
In this episode, we discuss:
- Marc's process for promoting his work
- Translating your books into different languages
- Marc's insights into self-publishing
Resources:
Marc's website
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
Next Episode
Unlocking the Power of Email Marketing: Matt Treacey Teaches Authors and Writers to Monetize Their Lists
What should writers, bloggers, and authors know about email marketing automation?
Email marketing automation can be overwhelming. When I started figuring out what to send to readers and subscribers, I ended up with a smorgasbord of forms, segments, and rules to follow and check.
It took me quite some time and a lot of hair-pulling to get it right.
I'm currently using the email marketing software ConvertKit, which is easy to use and was initially built with bloggers and writers in mind.
People with lists of all sizes use ConvertKit to send the right message to their readers, segment their list, and sell their latest books, courses, and offers.
Email marketing automation can still be tricky to get your head around. So, if you're struggling, you may enjoy this week's interview with Matt Treacey. He teaches authors and writers how to monetize their lists more effectively through the power of marketing or email marketing automation.
In this episode, we discuss:
- Email marketing automation as a powerful way to build a narrative for authors
- Nurturing the relationship with your readers or audience
- Matt's helpful strategies and tips for email marketing automation
Resources:
Matt's website
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
Become a Writer Today - The Art of Swipe Files And Using AI to Copywrite With Neville Medhora
Transcript
Neville: It's a common misconception. A lot of people think I train copywriters. A lot of people were like, "Hey, can you send me some copywriters?" I'm like, for the most part, most people are business owners. I actually think copywriting is a tool to promote your own business. So yes, you can make money as a copywriter as you said, become a writer. I do think that's a valuable thing to do to get exposure to many different industries. But if you're very good at marketing, wha
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