The Art of Swipe Files And Using AI to Copywrite With Neville Medhora

05/22/23 • 31 min

AI tools like ChatGPT are all the rage these days. While they won't write everything effectively for you, they can be a real time saver if used correctly. So rather than opening up Microsoft Word or Google Docs and wondering how you will write some compelling copy for your customers or clients, you can use a tool like ChatGPT.
It'll generate headlines for you. It could help you turn product features into benefits and give you a good angle or an introduction for your emails, your sales page, or even your blog post about your latest product or service.
Not only that, but these tools take away some of the mystery surrounding copywriting. In other words, they make it easier for everybody to express themselves. And if you're a writer working online, copywriting is a valuable skill because it will help you sell your products, services, books, articles, and, of course, your ideas.
In this week's interview, I caught up with the expert copywriter, Neville Medhora. He runs swipefile.com, a fantastic website if you want to browse new and old copy that has stood the test of time.
He also runs copywritingcourse.com, where you can get your copy workshops from Neville and his team.
In this episode, we discuss:

How Neville got started way back in 1998
How Neville built a successful finance blog
Neville's approach to using AI tools to write copy
The art of using a swipe file
How to grow your platform as a writer

Resources:

Swipefile

Copy Writing Course

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If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!

05/22/23 • 31 min

Become a Writer Today - The Art of Swipe Files And Using AI to Copywrite With Neville Medhora

Transcript

Neville: It's a common misconception. A lot of people think I train copywriters. A lot of people were like, "Hey, can you send me some copywriters?" I'm like, for the most part, most people are business owners. I actually think copywriting is a tool to promote your own business. So yes, you can make money as a copywriter as you said, become a writer. I do think that's a valuable thing to do to get exposure to many different industries. But if you're very good at marketing, wha

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