Ep. 115: Why family is everything for Sephora Video Marketing Manager Natasha Maldonado

03/18/22 • 58 min

This week my guest is Natasha Maldonado, Video Marketing Manager at beauty mecca Sephora and freelance makeup artist.

Born and bred in Los Angeles, Natasha is someone I’ve been following for a while because I love the insights she shares into her cultural background as a Latina.

A major theme that came through in this interview was family; it's clear that Natasha's parents have had a major influence on her, in different ways, and even more so, her grandmother, 'Mamita'. At almost 98 years old, Mamita loves beauty shopping and chatter with Natasha and in this episode, her lust for life really shows through. Talking to Natasha I couldn't help but ask where she gets her confidence for appearing on camera, and where she got her very intentional approach to life from. Of course I also ask her how she bagged such an amazing job at Sephora! I feel like this is the kind of interview that will inspire anyone; not just those who love beauty.

Thanks again for listening. Do follow Natasha on Instagram @makememaldonado and let me know your thoughts over on @beautymepodcast. As always I would love it if you could rate or review the show, especially if you enjoyed it! See you next time.

DOn't forget, I also have a newsletter; you can sign up here: https://beautymenotes.substack.com

This week my guest is Natasha Maldonado, Video Marketing Manager at beauty mecca Sephora and freelance makeup artist.

Born and bred in Los Angeles, Natasha is someone I’ve been following for a while because I love the insights she shares into her cultural background as a Latina.

DOn't forget, I also have a newsletter; you can sign up here: https://beautymenotes.substack.com

Previous Episode

Ep. 114: What's next for Glossier? With TikTok business expert Dulma Altan

This week’s episode is all about Glossier; how it started and how it's going! If you've kept up with the beauty headlines lately, you'll know that on January 26th Glossier laid off a third of its staff, almost completely from its tech department. Of course the beauty and finance worlds instantly started speculating; what could be next? The Business of Fashion even did a whole webinar discussing 'the demise of Glossier' but really, I don't think it's that deep.

In this episode I speak with the woman fast becoming the go-to for easy to digest TikTok content focused on finance, branding, strategy and more. In her TikTok bio @iamdulma describes her account as TikTok B school for women and she actually kind of predicted the potential pitfalls the brand might face back in November, so I had to invite her on to get her take on what's next for the $1.8billion brand. I also spoke with my friend and very aesthetically-minded Glossier fan @keisha_rachele to get her views as a consumer. This isn’t a clickbait episode and it’s not a bashing episode either; it’s me opening up a discussion, and I'd love for you to get involved too! You can either answer my Q&A on Spotify or drop me a DM over @beautymepodcast or email me [email protected]. What do you think is next? What would you like to see from Glossier? Or are you living in a country that the brand doesn't even ship to? Do you think this episode needs a part 2? Let me know!

Big thank you to Dulma and Keisha and thank you for listening. If you enjoyed this episode please do rate and review wherever you like to listen, and tag me on Instagram to let me know!

Follow Dulma at: https://www.tiktok.com/@iamdulma

Follow Keisha at: https://www.instagram.com/keisha.rachele/

Articles mentioned:

Tech Crunch: https://techcrunch.com/2022/01/26/glossier-just-laid-off-one-third-of-its-corporate-employees-mostly-in-tech/

High Snobiety: https://www.highsnobiety.com/p/glossier-layoffs-reddit/

Next Episode

Ep. 116: Deep Dive into viral Euphoria product Nanoblur

This week it’s another Deep Dive and it’s a super specific episode dedicated to Nanoblur. Nanoblur is an award-winning product from the brand Indeed Labs and although it’s been around since 2011, it’s definitely seen a huge resurgence since Donni Davy, the head makeup designer on the MASSIVE show Euphoria, said that Nanoblur was a must on set. In this episode, as well as looking at how Donni and other influencers like to use the product, I'm also sharing a little bit of the history of the product. I'm also doing a LIVE reaction to me using Nanoblur for the first time, from when I first open the box to trying it over a full face of makeup.

I'd love to know if you’ve used Nanoblur yourself, so send me a DM over @beautymepodcast on Twitter or Instagram. If you enjoyed this episode do please rate and review and be sure to subscribe to my newsletter: https://beautymenotes.substack.com

Intro commentary is from Stephanie Valentine, AKA the brilliant @glamzilla on the @indeedlabs TikTok: https://vm.tiktok.com/ZMLuSFTwF/

Indeed Labs Youtube: https://www.youtube.com/c/IndeedLabsOfficial

Skincare-Obsessed Mary YouTube: https://www.youtube.com/watch?v=EdbenJI8mXY

Nesci YouTube: https://www.youtube.com/watch?v=_Uc4w2FQ-AA

Donni Davy on Instagram: https://www.instagram.com/donni.davy/

Kirbie Johnson on Instagram: https://www.instagram.com/kirbiejohnson/

Products mentioned:

Indeed Labs Nanoblur: https://www.boots.com/indeed-labs-nanoblur-instant-skin-finisher-10132695

Indeed Labs Retinol Reface Skin Resurfacer and Intensive Wrinkle Repair Serum: https://www.boots.com/indeed-labs-retinol-reface-retinol-skin-resurfacer-10163871

Indeed Labs Hydraluron Moisture Serum: https://www.boots.com/indeed-labs-hydraluron-moisture-boosting-facial-serum-10140287