Wine Marketing Mastery: Barbara and Brian on Modernizing Wine Marketing and Overcoming Industry Challenges
Explicit content warning
08/26/24 • 72 min
Welcome back to another insightful episode of "Beats Vines & Life!" This week, we're diving deep into the world of winemaking, marketing, and the evolving landscape of the wine industry with our special guests, Barbara Gorder and Brian Baker.
We'll discuss niche market strategies, the critical importance of finding and bonding with your customer tribe, and the essential role of marketing in an industry often stuck in traditional methods. Barbara and Brian will share their vast expertise, from innovative wine promotions like Stella Rosa's Pineapple Chili to the shifting perceptions of sweeter wines and Rieslings.
We also shine a light on the impactful "Free the Grapes" movement, aiming to open up wine shipping laws across all states, and the fascinating historical context behind America's complex wine distribution systems. Finally, expect insights about modern marketing tactics, the competition from cannabis and craft spirits, and the generational shift impacting wine sales.
Tune in for an episode packed with valuable lessons, from creating scarcity and authentic advertising to leveraging storytelling and embracing innovative outreach strategies. Whether you're a wine enthusiast or a marketing professional, this episode is a treasure trove of information you don't want to miss. Let’s raise a glass and dive in!
---
A Massive THANK YOU to BARBARA GORDER & BRIAN BAKERI!!!
For more information about Project Wine: Lifting All Boats click the link!
Brian Baker
Cultivar Marketing
Website: https://cultivarmarketing.com/
Email: [email protected]
Phone: (707) 363-5931
Barbara Gorder
Undisclosed Location
Website: www.unlo.com
Phone: 312.972.2833 (PT)
Direct to Consumer Wine Symposium
Join us for the best DTC Wine education and networking in the business.
January 21-23
Hyatt Regency Monterey, CA
Early Bird Tickets on Sale now until November 1, 2024
____________________________________________________________
Thank you to our sponsor,GrenacheFest . The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun.
For more information, go to GrenacheFest
Follow GrenacheFest on IG GrenacheFest
Hosted on Acast. See acast.com/privacy for more information.
Welcome back to another insightful episode of "Beats Vines & Life!" This week, we're diving deep into the world of winemaking, marketing, and the evolving landscape of the wine industry with our special guests, Barbara Gorder and Brian Baker.
We'll discuss niche market strategies, the critical importance of finding and bonding with your customer tribe, and the essential role of marketing in an industry often stuck in traditional methods. Barbara and Brian will share their vast expertise, from innovative wine promotions like Stella Rosa's Pineapple Chili to the shifting perceptions of sweeter wines and Rieslings.
We also shine a light on the impactful "Free the Grapes" movement, aiming to open up wine shipping laws across all states, and the fascinating historical context behind America's complex wine distribution systems. Finally, expect insights about modern marketing tactics, the competition from cannabis and craft spirits, and the generational shift impacting wine sales.
Tune in for an episode packed with valuable lessons, from creating scarcity and authentic advertising to leveraging storytelling and embracing innovative outreach strategies. Whether you're a wine enthusiast or a marketing professional, this episode is a treasure trove of information you don't want to miss. Let’s raise a glass and dive in!
---
A Massive THANK YOU to BARBARA GORDER & BRIAN BAKERI!!!
For more information about Project Wine: Lifting All Boats click the link!
Brian Baker
Cultivar Marketing
Website: https://cultivarmarketing.com/
Email: [email protected]
Phone: (707) 363-5931
Barbara Gorder
Undisclosed Location
Website: www.unlo.com
Phone: 312.972.2833 (PT)
Direct to Consumer Wine Symposium
Join us for the best DTC Wine education and networking in the business.
January 21-23
Hyatt Regency Monterey, CA
Early Bird Tickets on Sale now until November 1, 2024
____________________________________________________________
Thank you to our sponsor,GrenacheFest . The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun.
For more information, go to GrenacheFest
Follow GrenacheFest on IG GrenacheFest
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Wine, Music, and Storytelling: A Conversation with 6th Generation Vintner Jeff Bundschu
Welcome to another exciting episode of "Beats Vines & Life" with your host, MJ Towler. Today, we're thrilled to bring you an insightful conversation with Jeff Bundschu, the 6th generation California vintner from the iconic Gundlach Bundschu winery.
Jeff and MJ dive deep into the thriving world of wine, exploring how storytelling and personal experiences are shaping the industry. They also delve into the trend of premiumization and the importance of engaging younger audiences to keep wine culture vibrant.
In this episode, you'll hear Jeff reminiscing about his upbringing in Sonoma, his transformative years at USC, and his globetrotting adventures that ignited his passion for winemaking. From organizing music events at the winery to championing natural and orange wines, Jeff shares his innovative approach to making wine fun and accessible.
Tune in to catch their lively discussion on the evolving wine market, the challenges faced by smaller producers, and the dynamic intersection of music, lifestyle, and wine. Plus, MJ and Jeff bond over their love for hip-hop, offering a unique blend of beats and vines that you won't want to miss.
---
A Massive THANK YOU to JEFF BUNDSCHUI!!!
For more information about Gundlach Bundschu Winery click the link!
Follow Gundlach Bundschu on IG!
Follow Jeff on IG
____________________________________________________________
Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.
For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com
Follow MJ @blackwineguy
Follow Beats Vines and Life @beatsvinesandlife
Thank you to our sponsor,GrenacheFest . The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun.
For more information, go to GrenacheFest
Follow GrenacheFest on IG GrenacheFest
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Crafting Legacies in Wine: Donald Patz’s Journey from Patz and Hall to Secret Door, Maritana, and Beyond
Welcome back to another episode of "Beats Vines & Life" with your host MJ Towler. Today, we're honored to have the legendary winemaker Donald Patz joining us. From his early days as a wine salesman in Oregon to establishing the renowned Patz and Hall winery in California, Donald has experienced the wine industry's evolution firsthand.
After parting ways with his former business for personal and estate planning reasons, he's now pioneering new ventures like Maritana and Secret Door, focusing on wines that reflect his family's preferences and his current tastes.
Donald will share his insights on the diversity of Sonoma's vineyards, the significance of single vineyard designate wines, and the intriguing stories behind his collaborations with wine legends like Francois Villard from the Rhone Valley. We'll also discuss the intriguing historical connections of Beckstoffer’s vineyards, the spiritual experience of visiting historic sites, and the challenges winemakers face in balancing traditions with innovations.
Whether you're a wine aficionado or just curious about the winemaking process, this episode is packed with valuable insights. So, pour yourself a glass of your favorite vintage, sit back, and join us as we journey through the life and craft of Donald Patz on "Beats Vines & Life." Cheers!
---
A Massive THANK YOU to DONALD PATZI!!!
Follow Donald on IG!
For more information about Maritana Vineyards click the link!
Follow Maritana on IG!
For more information about Secret Door Winery click the link!
Follow Secret Door Winery on IG!
For more information about Terminim Wines click the link!
Follow Terminim Wines on IG!
____________________________________________________________
Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.
For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com
Follow MJ @blackwineguy
Follow Beats Vines and Life @beatsvinesandlife
Thank you to our sponsor,GrenacheFest . The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun.
For more information, go to GrenacheFest
Follow GrenacheFest on IG GrenacheFest
Hosted on Acast. See acast.com/privacy for more information.
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