
The Guy Behind The Guy. How Peter Morales Uses Food and Wine to Lift Others Up.
Explicit content warning
05/30/22 • 85 min
1 Listener
MJ’s Guest today is a renaissance man! He comes from an executive background, a wine importer, a business owner, and is dedicated to global humanitarian support, a Lehigh graduate, Peter Morales. His career began in retail and operations management at Johnson & Johnson, Grand Metropolitan (now Diageo), and Peerless Importers. In 1998, Peter opened his own worldwide business consulting company, Peter Andrew LLC, which specializes in international beverages. After taking on a project with South Africa, where he successfully developed plans to market wines to the United States, Morales jumped into the importing business, and started his company, 57 Main Street Imports. Peter's latest venture is Black Hawk Imports founded in 2014.
On this week’s episode, MJ and Peter discuss his childhood in the Caribbean, getting an education in the sciences, his trips to Africa, and how everything is marketing.
A huge thank you to Peter Morales!
Check out his Linkedin: https://www.linkedin.com/in/peter-morales-8106325/
This episode’s in studio wine:
Smoke Eater First Due Red Pinotage 2018 South African Red Wine
- Smoke Eater All Hands White Pinot Grigio 2018
- Peramo Anniversario Bianco
Peramo Anniversario Rose
- Vergelegen DNA 2019
_____________________________________________________________
Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Don’t forget to subscribe and be sure to give The Black Wine Guy Experience a five-star review on whichever platform you listen to.
For insider info from MJ and exclusive content from the show sign up at
Blackwineguy.com
Follow MJ @blackwineguy
Thank you to our sponsor: Thank you to our sponsor: Taub Family Selections. Taub Family Selections is a dynamic fourth generation, family-owned wine import company with a truly enviable portfolio of fine wines from 11 countries. They are proud to represent an exceptional portfolio of high quality, terroir centric and historic producers from around the world. Learn more at www.taubfamilyselections.com
Thank you to our sponsor: Independence Wine and Spirits - or IWS. IWS is owned by the Taub family, who have re-entered the NY wholesale market, bringing the family back to its roots in distribution where they held court from 1951 – 2004.
To learn more about IWS go to: https://independencewine.com
Thank you to our sponsor: Looking to special order that bottle you had on vacation? Need to find a bourbon your boss has never tried? How about wrapped bottle gifts for teachers, coaches or your salesforce? Grapes The Wine Company can provide all this and more! Zoom tastings, winemaker dinners, wine driven charity events, cellar consultations, stellar suggestions... they do it all. To learn more about GTWC go to: https://www.grapesthewineco.com/
Love this podcast? Love the cool content? Get a producer like mine by reaching out to the badass team at Necessary Media.
www.necessarymediaproductions.com
@necessary_media_
Hosted on Acast. See acast.com/privacy for more information.
MJ’s Guest today is a renaissance man! He comes from an executive background, a wine importer, a business owner, and is dedicated to global humanitarian support, a Lehigh graduate, Peter Morales. His career began in retail and operations management at Johnson & Johnson, Grand Metropolitan (now Diageo), and Peerless Importers. In 1998, Peter opened his own worldwide business consulting company, Peter Andrew LLC, which specializes in international beverages. After taking on a project with South Africa, where he successfully developed plans to market wines to the United States, Morales jumped into the importing business, and started his company, 57 Main Street Imports. Peter's latest venture is Black Hawk Imports founded in 2014.
On this week’s episode, MJ and Peter discuss his childhood in the Caribbean, getting an education in the sciences, his trips to Africa, and how everything is marketing.
A huge thank you to Peter Morales!
Check out his Linkedin: https://www.linkedin.com/in/peter-morales-8106325/
This episode’s in studio wine:
Smoke Eater First Due Red Pinotage 2018 South African Red Wine
- Smoke Eater All Hands White Pinot Grigio 2018
- Peramo Anniversario Bianco
Peramo Anniversario Rose
- Vergelegen DNA 2019
_____________________________________________________________
Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Don’t forget to subscribe and be sure to give The Black Wine Guy Experience a five-star review on whichever platform you listen to.
For insider info from MJ and exclusive content from the show sign up at
Blackwineguy.com
Follow MJ @blackwineguy
Thank you to our sponsor: Thank you to our sponsor: Taub Family Selections. Taub Family Selections is a dynamic fourth generation, family-owned wine import company with a truly enviable portfolio of fine wines from 11 countries. They are proud to represent an exceptional portfolio of high quality, terroir centric and historic producers from around the world. Learn more at www.taubfamilyselections.com
Thank you to our sponsor: Independence Wine and Spirits - or IWS. IWS is owned by the Taub family, who have re-entered the NY wholesale market, bringing the family back to its roots in distribution where they held court from 1951 – 2004.
To learn more about IWS go to: https://independencewine.com
Thank you to our sponsor: Looking to special order that bottle you had on vacation? Need to find a bourbon your boss has never tried? How about wrapped bottle gifts for teachers, coaches or your salesforce? Grapes The Wine Company can provide all this and more! Zoom tastings, winemaker dinners, wine driven charity events, cellar consultations, stellar suggestions... they do it all. To learn more about GTWC go to: https://www.grapesthewineco.com/
Love this podcast? Love the cool content? Get a producer like mine by reaching out to the badass team at Necessary Media.
www.necessarymediaproductions.com
@necessary_media_
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Go Northwest Young Man! Why Todd Alexander Left Napa Valley To Manifest Destiny
MJ’s guest today is one of a select few 100-point winemakers in Washington State and winemaker with Force Majeure, Holocene, Weathereye Vineyards, PASXA, and The Walls: Todd Alexander. Previously, Todd was the Winemaker for acclaimed “cult” winery Bryant Family Vineyard in Napa Valley. He began his career in the Napa Valley at esteemed wineries including Cade and PlumpJack. Todd holds a winemaking certificate from UC Davis and has worked with some of the best and brightest in the wine industry, including vineyard manager David Abreu and winemaking consultant Michel Rolland. He has a passion for single vineyard and terroir-driven wines.
In this week’s episode, hear Todd and MJ discuss Todd’s family history in the restaurant and agriculture industries, how Todd’s brother got him hooked on wine, and Todd’s journey to wine-making in Washington.
A huge thank you to Todd Alexander!
Follow Todd’s IG @metodd
Check out Force Majeure on IG @forcemajeurevineyards and at https://forcemajeurevineyards.com/wp/
Check out Weathereye on IG @weathereye_vineyards and at https://www.weathereyevineyard.com/
Check out PASXA Wines on IG @pasxawines and at https://pasxawines.com/
Check out The Walls on IG @thewallsvineyards and at https://www.thewallswines.com/
This episode’s in studio wine:
2013 La Petite Chapelle HERMITAGE PAUL JABOULET AÎNÉ
_____________________________________________________________
Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Don’t forget to subscribe and be sure to give The Black Wine Guy Experience a five-star review on whichever platform you listen to.
For insider info from MJ and exclusive content from the show sign up at
Blackwineguy.com
Follow MJ @blackwineguy
Thank you to our sponsor: Thank you to our sponsor: Taub Family Selections. Taub Family Selections is a dynamic fourth generation, family-owned wine import company with a truly enviable portfolio of fine wines from 11 countries. They are proud to represent an exceptional portfolio of high quality, terroir centric and historic producers from around the world. Learn more at www.taubfamilyselections.com
Thank you to our sponsor: Independence Wine and Spirits - or IWS. IWS is owned by the Taub family, who have re-entered the NY wholesale market, bringing the family back to its roots in distribution where they held court from 1951 – 2004.
To learn more about IWS go to: https://independencewine.com
Thank you to our sponsor: Looking to special order that bottle you had on vacation? Need to find a bourbon your boss has never tried? How about wrapped bottle gifts for teachers, coaches or your salesforce? Grapes The Wine Company can provide all this and more! Zoom tastings, winemaker dinners, wine driven charity events, cellar consultations, stellar suggestions... they do it all. To learn more about GTWC go to: https://www.grapesthewineco.com/
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Papa Don't Preach! Lorenzo Scavino's Life as a 5th Generation Winemaker.
MJ’s Guest today is a 5th generation winemaker of Azelia, an historical and small family-run winery founded in 1920, in Castiglione Falletto in the heart of the Barolo region in Piedmont, Italy. Lorenzo attended the Oenological School in Alba, the most prestigious wine school in Italy. Lorenzo graduated summa cum laude with the title of Oenologist. Lorenzo works full time alongside his father Luigi at Azelia participating in every step of the process, from the work in the vineyards to the winemaking and sales management in Italy and around the world.
On this week’s episode, MJ and Lorenzo discuss the pressure and joys of being the 5th generation, only child, to grow up in the wine business, working the vineyards and still not having the pleasure of tasting a 1932 vintage that his father holds so dear!! Lorenzo also shares how the Scavino family hid hundreds of bottles from the Germans during World War II; green harvesting to reduce the yields, Piedmont cuisine and more!
A huge thank you to Lorenzo Scavino!
Follow Lorenzo on Instagram https://www.instagram.com/lorenzo_scavino_azelia/
For more information on Azelia visit https://www.azelia.it/en/
This episode’s in studio wine:
- 2019 Azelia Dolcetto d'Alba Bricco Dell'Oriolo
- 2017 Azelia Barbera d'Alba Punta
- 2020 Azelia Langhe Nebbiolo
- 2010 Azelia Barolo Riserva Bricco Voghera
_____________________________________________________________
Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Don’t forget to subscribe and be sure to give The Black Wine Guy Experience a five-star review on whichever platform you listen to.
For insider info from MJ and exclusive content from the show sign up at
Blackwineguy.com
Follow MJ @blackwineguy
Thank you to our sponsor: Thank you to our sponsor: Taub Family Selections. Taub Family Selections is a dynamic fourth generation, family-owned wine import company with a truly enviable portfolio of fine wines from 11 countries. They are proud to represent an exceptional portfolio of high quality, terroir centric and historic producers from around the world. Learn more at www.taubfamilyselections.com
Thank you to our sponsor: Independence Wine and Spirits - or IWS. IWS is owned by the Taub family, who have re-entered the NY wholesale market, bringing the family back to its roots in distribution where they held court from 1951 – 2004.
To learn more about IWS go to: https://independencewine.com
Thank you to our sponsor: Looking to special order that bottle you had on vacation? Need to find a bourbon your boss has never tried? How about wrapped bottle gifts for teachers, coaches or your salesforce? Grapes The Wine Company can provide all this and more! Zoom tastings, winemaker dinners, wine driven charity events, cellar consultations, stellar suggestions... they do it all. To learn more about GTWC go to: https://www.grapesthewineco.com/
Love this podcast? Love the cool content? Get a producer like mine by reaching out to the badass team at Necessary Media.
www.necessarymediaproductions.com
@necessary_media_
Hosted on Acast. See acast.com/privacy for more information.
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