Influence in the time of COVID-19 Part I (with BuzzFeed's Stephanie McNeal)

04/29/20 • 125 min

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This week, Kate is joined by Stephanie McNeal (a deputy breaking news director from BuzzFeed who specializes in reporting on influencers & internet culture) to talk about all things influencers in the time of COVID-19. They discuss the importance of holding people accountable, complexities of influencing the public in a tense social climate, how influencers are shifting their tone, how they respond to missteps, the appropriateness of sponsored content, loop giveaways, the real breakout star (tie-dye sweatsuits) and more. Beyond that, they discuss influencers at the center of current or previous controversies like Arielle Charnas, Caroline Calloway, and Rachel Hollis, to name a few. Come back for part 2 when Kate reviews the results of a survey she did where over a thousand of you shared your perspective, expectations, and recommendations for influencers during a time when their voice (or lack thereof) has the ability to stand out more than ever. And best of all, she'll review who you think has approached this situation extremely well and what content you're loving in order to end this on a positive note by celebrating the many many influencers who have done a great job. If you're new to the podcast, go to @bethereinfive’s Instagram for a new listener guide that points you to popular episodes and different topics you can choose from. Enjoy!

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Previous Episode

109. I Saw The Signs (Part II)

If you're in the mood for a deep talk about the inexplicable things that happen to us, this is the episode for you. Kate crowdsources and reads aloud listener stories of signs, spooky occurrences, coincidences, synchronicities, and examples of passed loved ones possibly communicating. With lots of philosophical discussions in between about life, death, religion, and spirituality, this is perhaps the deepest of dives yet. Sounds like a downer, but it's ultimately an uplifting reminder of how we never really part from what matters most and to always pay close attention. You never know who's reaching out :)

Next Episode

Influence in the time of COVID-19 Part II (The Survey)

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Kate dives into the results of a survey that over 1,000 listeners filled out about their expectations, preferences, and boundaries as it relates to influencer content during COVID-19. The good, the bad, the off-putting, and more importantly, the great! The first episode was an objective conversation with a reporter on influencer culture to discuss some of the scandals, this episode is all about listener feedback, and the third installment will be Kate's take on the art, science, and finance of influencing. Hope you don't mind she made this into a series since it's a hot topic and she's got the time.