Leveraging data to personalize the lending experience

06/10/24 • 27 min

Delivering a seamless digital lending experience in banking requires a delicate balance between streamlining processes, leveraging data for personalization, and maintaining robust fraud prevention measures.

In this episode of the Banking Transformed podcast, I sit down with Amber Isaku, VP of Lending at A+ Federal Credit Union, at the MeridianLink LIVE event in Nashville, Tennessee. The conversation delves into the credit union's journey to digitize and personalize the lending experience for its members while maintaining a human touch in an increasingly digital landscape.

Amber also highlights the credit union's efforts to democratize data access across various departments enabling employees across the organization to make data-driven decisions and deliver tailored experiences.

This episode of Banking Transformed Solutions is sponsored by MeridianLink

MeridianLink® (NYSE: MLNK) powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies. MeridianLink’s scalable, cloud-based platforms help customers build deeper relationships with consumers through data-driven, personalized experiences across the entire lending life cycle.

MeridianLink enables customers to accelerate revenue growth, reduce risk, and exceed consumer expectations through seamless digital experiences. Its partner marketplace supports hundreds of integrations for tailored innovation. For more than 20 years, MeridianLink has prioritized the democratization of lending for consumers, businesses, and communities. Learn more at meridianlink.com.

This episode of Banking Transformed Solutions is sponsored by MeridianLink

Previous Episode

Transforming Banking with Real-Time Engagement

In today's fast-paced digital world, customers expect their banks to provide personalized, seamless experiences that cater to their unique needs and preferences. To meet these expectations, banks must embrace innovative technologies that enable real-time, event-driven engagement.

In this episode of Banking Transformed, we're excited to welcome Maria Echeverria, VP of Business Development at Latinia, a leading provider of real-time engagement solutions for the banking industry. We explore the challenges and opportunities banks face in delivering hyper-personalized experiences, the role of event-driven architectures in enabling this transformation, and the future of customer engagement in banking.

We also discuss where organizations must start in this personalization journey.

This episode of Banking Transformed Solutions is sponsored by Latinia

Latinia stands out as a trailblazer in software solutions for the banking sector, emphasizing its expertise with core technologies such as “Critical Gateway” and “Next Best Action (NBA)” systems. These products empower financial institutions to convert every event into meaningful communication, enhancing customer experiences through real-time personalization and efficiency. With over two decades of experience, Latinia excels in providing real-time transaction analysis, ensuring contextual, personalized, timely, and relevant communication. This supports banks in customer experience and retention, while expanding new business opportunities.

For more information: https://latinia.com/en/

Next Episode

The Future of Banking: Beyond the Glass

As digital technologies rapidly transform the financial services landscape, banks and credit unions face the challenge of adapting to evolving consumer behaviors and expectations. In this episode of the Banking Transformed podcast, recorded at the Financial Brand Forum, we're thrilled to welcome back Derek White, CEO of Galileo and a true pioneer in digital banking and financial technologies.

With his extensive experience at the forefront of innovation, including launching the world's first online bank and driving customer experience at leading institutions like U.S. Bank, BBVA, Barclays, and Google Cloud, Derek brings a unique perspective on the future of banking in the digital age.

In our discussion, we explore emerging trends, the principles of human-centered design, and strategies for building trust and loyalty in an increasingly digital world.

This episode of Banking Transformed is sponsored by Microsoft:

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

More at Microsoft.com/financialservices