Is Your Data Strategy Future-Ready?

07/21/22 • 38 min

Consumers expect their financial institution to use data and insights collected over time to deliver personalized recommendations based on transactions and behavior in the past.

Fortunately, banks and credit unions have access to solutions that can drive insight discovery, outcome predictions, and task automation. The challenge is to implement these capabilities at the speed and scale that customers expect.

My guests on the Banking Transformed podcast are Greg Gruning from Segmint and Brian Lindenmann from Busey Bank. Greg and Brian discuss how banks are using data and AI to drive digital transformation and grow revenue by optimizing the customer journey across channels.

This episode of Banking Transformed is sponsored by Segmint

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

Visit HERE to learn more about Segmint.

Consumers expect their financial institution to use data and insights collected over time to deliver personalized recommendations based on transactions and behavior in the past.

This episode of Banking Transformed is sponsored by Segmint

Visit HERE to learn more about Segmint.

Previous Episode

How to Think Like a Brand and Not a Bank

As consumers get exposed to new financial brands every day, it has never been more important to think like a brand and not a bank. Investing in creating a strong brand allows a banking organization to get and keep people’s attention – directly impacting the bottom line.

With the right branding, you have the chance to impact how consumers perceive your business and how your employees represent your business. This creates loyalty by building trust.

My guests on the Banking Transformed podcast are Allison Netzer and Liz High, the authors of the book, ‘Think Like a Brand, Not a Bank’. Allison and Liz share how good branding can appeal to people’s emotions, allowing a bank or credit union to outperform the competition.

This Episode of Banking Transformed is sponsored by FIS

From super apps and crypto to embedded finance and financial inclusion, we’re a long way away from the world of cash and checks. That’s why FIS has published The Global Payments Report.

The Global Payments Report makes it easy to understand what your consumers want now – and in the future. Read about the trends transforming payments and what they mean for your business. FIS also gives you an in-depth view of how consumers pay when shopping online and at the point of sale in more than 40 markets, along with the latest insights into real-time payments trends, digital wallets, and even Crypto.

Discover how the latest payments technologies could affect your business. Get your report today by visiting fisglobal.com/gpr.

FIS. Advancing the way the world pays banks and invests.

Next Episode

Synovus Bank: The Journey to Become a Digital Bank

Becoming adept at digital banking is not simply about technology. It’s about the way banking leaders adapt to the pace of change and continually rethink how they can create and deliver value in a digital economy.

Most importantly, it is understanding that the digital banking transformation process is a never-ending journey ... with no end point.

My guest on the Banking Transformed podcast is Liz Wolverton, Head of Consumer Banking and Brand Experience at Synovus. Liz shares how building the muscles for continuous change at Synovus allows the bank to adapt to future change more rapidly, which makes the bank more resilient.

This Episode of Banking Transformed is sponsored by FIS

From super apps and crypto to embedded finance and financial inclusion, we’re a long way away from the world of cash and checks. That’s why FIS has published The Global Payments Report.

Discover how the latest payments technologies could affect your business. Get your report today by visiting fisglobal.com/gpr.

FIS. Advancing the way the world pays banks and invests.