Building an Emotional Connection in Banking

10/26/21 • 50 min

With consumers spending an average of 7.5 hours a day on various media platforms, ‘convenience’ in banking must now expand beyond store-centric factors to delivering digital convenience, with speed, simplicity, and empathy.

Increasingly. consumers and employees expect a greater value proposition from their financial institution that will instill loyalty and support a broader brand promise.

We are very fortunate to have Tyrrell Schmidt, U.S. Chief Marketing Officer for TD Bank on the Banking Transformed podcast. She discusses how TD’s established brand promise and purpose has translated at a time of marketplace disruption.

This episode of Banking Transformed is sponsored by Microsoft:

See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working.

More at Microsoft.com/financialservices

This episode of Banking Transformed is sponsored by PayPal:

This podcast episode is being presented in partnership with PayPal. PayPal provides access to more than 403 million active global accounts and multiple buy now, pay later offers in a single integration. PayPal Pay in 4 enables shoppers to make purchases in four interest-free payments.

Customers get more buying power and flexibility, and you get help maximizing reach and revenue.

Learn more about PayPal Pay Later here.

Increasingly. consumers and employees expect a greater value proposition from their financial institution that will instill loyalty and support a broader brand promise.

This episode of Banking Transformed is sponsored by Microsoft:

More at Microsoft.com/financialservices

This episode of Banking Transformed is sponsored by PayPal:

Customers get more buying power and flexibility, and you get help maximizing reach and revenue.

Learn more about PayPal Pay Later here.

Previous Episode

Modernizing Complex Banking Customer Engagements

An important component of digital banking transformation is to be able to improve efficiency and productivity in your organization while also helping employees to serve customers better.

With complex customer engagements, you need to ensure that the right people are engaged at the right part of the customer journey, using a scheduling tool that reflects the customer need, expertise required, timing and locational constraints, and the ability for both your team and the customer to drive the process.

We are joined on the Banking Transformed podcast today by Tom Chang, Distinguished Solutions Engineer at Salesforce. He discusses how a scheduling tool can create stronger relationships with precise, personalized appointments.

This episode of Banking Transformed is sponsored by Salesforce.

Salesforce Scheduler is a tool built natively on the Salesforce Platform that helps create stronger relationships with precise, personalized appointments. Boost scheduling efficiency and bring together the right resources, whether people or assets, with the contextual information needed to get the job done. Streamline appointment scheduling for employees and customers, delivering consistency across all channels of engagement, ultimately improving customer experiences.

For more information visit salesforce.com

Next Episode

The Power of Data, Analytics and the Cloud in Bank Marketing

The banking industry is in the midst of an exciting revolution in which power has shifted from the financial institution to the consumer. Consumers are impacting the entire customer journey, from the buying process, through customer engagement, and on to loyalty.

At the core of this marketing revolution is the use of data, analytics and technology to drive results. One of the most important technologies needed to enable advanced marketing is the cloud.

We are very fortunate to have Garry Capers, Division President of Cloud Solutions at Deluxe with us on the Banking Transformed podcast. He will discuss some of the major changes in bank marketing today and what must be done to prepare for marketing transformation.

This episode of Banking Transformed is sponsored by FIS.

GoCart recognizes email addresses and lets consumers pay quickly anywhere – with no passwords and no long forms. Consumers can pay faster for anything – even things they wouldn’t expect like healthcare, processional services, and more. GoCart goes beyond online checkout and allows consumers to pay easily by email, text, or with QR codes.

Find out how you can use GoCart to simplify payments and increase your sales at GoCartpay.com/podcast.

FIS. Advancing the way the world pays banks and invests.